This document outlines a business plan for a gulupa jam product made by a group of individuals. It describes the main characteristics of the jam, which uses all of the pulp from the gulupa fruit and will be packaged in a reusable container. It also lists North America as a potential export market, since the gulupa fruit grows only in Colombia. The mission is to innovatively market and produce the gulupa jam to generate employment in Chia, Colombia. The vision is for the jam to become a leader in nationwide production and marketing by 2020 through innovation and quality. The general objective is to produce gulupa jam for marketing in Chia and surroundings to be a leader in quality, while specific objectives include innovation, high quality standards,

1. PULP JAM
MERMELADA DE GULUPA
INTEGRANTES:
ALBA LUCIA ARENAS
JOHANA CAROLINA CALDERÓN
CARMEN DIOSELINA GARZÓN
HERNANDO LEAL CORREA
MARÍA CRISTINA PACHÓN.
NINI JOHANA BURGOS.
ENGLISH
SENA SEDE B.

2. JAM Gulupa
"Sweeten your life ... With your jam Gulupa"

3. MAIN PRODUCT CHARACTERISTICS
Be a novel by product.
For the preparation of the product is uses all of
pulp.
the package it will be reusable.
this product is all natural.

4. Countries to which we Export
Are countries that do not know our
product, because is a fruit that is grown
only in our country, and these countries
are:
those found in North America

5.  It is a very effective measure
to expand business globally.
 It is a product 100 % natural.
 Is a new product made from
fruit pulp.

6. MISSION
We are a company looking for marketing and production
innovative products
How is it jam gulupa to meet the consumer also produce
employment in the municipality of chia.

7. VISSION
Pulp jam proposed to be the 2020 the company
leader in production and marketing gulupa jam
nationwide notable for its innovation and product
quality.

8. OBJETIVES
GENERAL PURPOSE
 Produce jam gulupa for marketing in Chia and surroundings to
be a leader for the quality of our product.
SPECIFIC OBJECTIVES
 Innovation market.
 Manufacture a product with the highest quality standards.
 Generate a product that gets to satisfy the consumer.
 Sell 300 units monthly.