This presentation was done by the PREMIUM team and presented to us on Monday 17 February 2016. The Gulture model proposed was accepted and after further consultation the client (Pendo :) decided to move on to the preparation and production phase. For more information please visit www.pendo.cc

1. pendo

2. Research Proposal
1.Introduction
2.Overall aim and objectives
3.Pendo overview: Gulture model
4.The 4 potential partners
5.Research requirements
6.Project management
7.Estimated budget
8.Conclusion

4. Introduction
Pendo
Social
Communities
Society
Societal Problem / Need

5. Positive Impact ?
Societal Problem / Need ?
USP to Communities !

7. Aims & Objectives
Influence on Psychological States
•Self-confidence
•Perceived financial security
USP Development
•Interviews for detailed information
•Details about unique factor of influence
•e.g. receiving Pendos, receiving service,
community feeling

9. Gulture Model
Network
Variety
Two-way
participation
Social pricing of
services
Social Market
Cohesion
Share of Roles
Mutual
Agreement

11. 4 Potential partners
The
Inbetween
Onze
Buurt
JONGR
Maastricht
SMPM

12. The Inbetween
• Brings together students,
refugees and locals
• Organizes activities: Language
courses, social events etc.
• Pendo role:
• Platform that allows interaction between
parties involved
• Promotes an horizontal social hierarchy

13. GultureModel
The Inbetween
Gulture
Students LocalsRefuge
es

14. Onze Buurt
• Annual contest for social initiatives
undertaken by locals residing in the
Limburg region.
• Projects evaluated according to
their feasibility, capacity to
contribute to the society and
degree of innovation.
• Example: Wanssums Info Point (WIP)
• Pendo role:
• Promotes social initiatives and involve
neighbors.
• Allows to replicate projects - share the
initiatives

15. GultureModel
Onze Buurt
Gulture
Social
Initiatives
Other
Initiatives
NeighboursNeighbours
Neighbours

16. JONGR Maastricht
• Independent advisory body to Mayor
and Aldermen of Maastricht
• Supports and organizes projects for
the youth community in Maastricht
• Looking for ideas to increase youth
participation and community building
• Pendo role:
• Accessible platform to bring different age
groups together
• Opportunity for different age groups to meet
each other and learn from each other

17. GultureModel
Youth
JONGR Maastricht
Gulture
ElderlyYouth

18. SMPM / Veer doen‘t
• Foundation for social projects in
Maastricht
• Focused on vulnerable elderly and
disadvantaged youth
• Involves different parties
• Pendo role:
• Platform where youth and elderly can meet
and broaden their network
• Opportunity to bring different parties together
and give them the possibility to ‘trade’
services with each other

19. GultureModel
SMPM / Veer doen‘t
Gulture
ElderlyYouth

21. Research Requirements
How does Pendo usage affect the self-confidence of users?
100 Participants
2Commitment 4
3 Engagement
Pre-test / post-test design

22. 4 – Stage Process
1st Survey
Start-Up
Event
Individual
Interviews
2nd
Survey

24. • Employed Top-Down approach in
contacting as recommended
• Responsibilities:
Project Management
• Maik
• Audrey
• Laura
• Laura
• Maik
• Lisette
• Audrey
• Maik
• Lisette
• Lisette
• Audrey
• Laura
Communication Logistics
Reports &
Presentations
Research &
Analysis

25. Schedule & Milestones
Report PresentationResults Communication2nd Survey
01.05.
Interviews
08. – 30.04.
1st Survey
01.04.
Information Meeting
15.03.
Interviews
Run Experiment
Create Gulture
Kick-off
Research Prep.Proposal Execution
Quantitative Analysis
01.0615.05.
Writing Phase

26. Deliverables
• 1 Comprehensive Report
• Feasibility Study
• Demonstrate Combination of psychological & societal
well-being
• 1 Final Presentation
• Pitch Presentation
• Adjustable for different communities

28. Budget & Costs
• Applied for the 350€ Premium budget
• Estimated costs
• 100€ Kick-off event
• Venue & set-up
• Catering
• 75€ Research expenses
• Interview venue
• Technical support
• Data analysis software
• 75€ Office supplies
• Printing
• Final Poster
• Remaining money: buffer

30. Conclusion
Pendo
Social
Communities
Society
Societal Problem / Need
Refugees
To be
continued
…
Interviews
& Kick off
Online
Surveys

32. Example of General Survey Questions
Indirect Approach:
On a scale from 1 to 5 (1 = very unlikely ; 3 = neutral ; 5 = very likely) how likely are you to:
Walk up to a man / women in a bar that you find attractive?
Tell others about your situation in life?
Engage in social interactions with people, who are not your close friends?
Direct Approach:
On a scale from 1 to 5 (1 = very bad / very low ; 3 = neutral ; 5 = very good / very high):
How good do you feel about yourself?
How good do you feel about your life?
How self-confident are you?
How self-confident do you think others perceive you?
Example of Proposal-Specific Interview Questions (e.g. Refugee Project):
How do you judge the level of your financial security?
How do you feel in this foreign country?
How do you like Pendo?
Does Pendo help to improve your life?
Tell us about whether and how your self-confidence has changed over the course of the
experiment?