Premier Cement is one of the largest cement companies in Bangladesh. The presentation discusses the impact of personal selling and salesmanship on Premier Cement's business. It outlines the key roles of salespeople in promoting the company's products and establishing relationships with customers. Premier Cement employs different sales force structures based on geographic territories, products, and customers to effectively conduct sales and marketing activities. Personal selling is shown to be an essential tool for enhancing customer relationships, retention, and increasing sales volume.