The document discusses different approaches to creating content: A) creating spur-of-the-moment content daily, B) preferring organization by planning content in advance, or C) finding content creation difficult by never knowing what to say. It then provides tailored feedback for each approach, encouraging planning and organization to create effective, high-quality business updates over time.

1. What is your preferred
method of working?
Click next for 3 statements.

2. A – I like to create spur of the moment content and
can produce good quality content each day
B – I prefer to be organised so I know what I am
going to say in advance
C – I just find this whole producing content thing
difficult, I never know what to say
Think of your answer before moving on..

3. If you thought A
If you can continue to create ‘on the spot’ updates
using all the tools (appropriate for your audience of
course) then good luck to you! You might know
that it’s not an effective way of working.
By working through this Task you’re finding out
about the techniques that will be essential for you
when you’re creating updates for the business.
But for now the planning of updates can be done at
a different level.

4. If you thought B
We’re going to talk about how you can be more
organised in your updates.
By being organised you’ll prepare to talk about
topics ahead of time – you can add more detail
if you would prefer.

5. If you thought C
Don’t despair, this is a common problem.
You’ll be picking up lots of ideas to help as you
continue through the task.