The document describes a new 2011 product catalog that can boost sales by being eye-catching, practical, and convenient. It provides details on the catalog's fresh design, photos, and up-to-date product information. The catalog is available in packs of 20, 50, or 100 and can be used to introduce products to prospects, generate interest, close sales, and get referrals. Tips are provided on how to use the catalog, such as scheduling appointments with customers and leaving catalogs in various locations.