The document summarizes a marketing plan for the Centre of Excellence Camp 2019 hosted by the Mumbai Cricket Club. The 15-day camp would provide coaching from renowned cricketers like Wasim Jaffer and Chaminda Vaas. The scope of work involved promoting the camp and bringing in candidates across Mumbai with a minimal budget and five human resources. The marketing plan involved digital marketing, content creation, and building a candidate database from scratch. Operations were planned with a timeline and risk mitigation factors to efficiently enroll participants and build awareness of the camp.

1. Mr. Prashant Pathare
Project – Centre of Excellence Camp 2019
Mumbai Cricket Club (MCC)
Location: Mumbai

2. Introduction
o Mumbai Cricket Club, a cricket coaching academy based out of Mumbai
o Besides, coaching, conducts overseas tour, and organizes local cricket tournaments
o Centre of Excellence Camp, a 15-day camp based out of Mumbai
o Coaching from stalwarts – Mr. Wasim Jaffer, Mr. Vinayak Samant, Mr. Chaminda Vaas,
and Mr. Rangana Herath
o Selection of students for the camp were based on Trials
Purpose
• Learning and training from repute coaches
• Sharing a platform with the stalwarts
• Video Analysis Training
• Understanding International Cricket difference
• Socialising with other cricketers
Centre of Excellence Camp – 2019, Mumbai Cricket Club

3. Scope of Work
Promote the camp and simultaneously bring in candidates across Mumbai to participate with five human resources and minimal budget
Centre of Excellence Camp – 2019, Mumbai Cricket Club
Marketing
o Devised Marcom Strategy using Digital Marketing & BTL
activity
o Pitched to potential schools across the city
o Promoted through Email Marketing & Facebook
o Updated the website to announce the camp
o Content build across stalwarts and camp to keep engaged
o Build a database of prospective candidates from scratch by
making use of online form
o Performed Facebook-Live on the Trial Day
Human Resources
o Assigned and delegated tasks to the allocated resources with
optimal output
o Recruited an intern by job-posting, short-listing candidates,
and thereafter conducting an interview
o Ensured intern executed cross-functional roles through
orientation, training and assigning tasks
o Maintained lateral hierarchy throughout the period
o Handling of internship payment
o Sought Internship learning report
Finance
o Maximized Profit by using Digital Platform
Operations
o With minimal budget and five human resources, devised a
cross-functional timeline to meet the number of participants
enrolling for the camp and build its awareness
o Ensuring all activities were planned with risk mitigation factors
o Timelines designed for respective tasks, & with resource
allocation
o Ensured production efficiency by adhering to timelines
o Implemented Queuing Theory for candidate registration on
trial day
Sales
o Training team on Sales Funnel stages by utilizing Emotional
Intelligence (EQ)
o Trained team on database management
o Received daily reports from team understanding the progress of
registration