Is a picture worth 1,000 words? Textual AnalysisDeborahJ
This lecture will introduce semiotics or the semiology of art, a mechanism for deriving meaning that is considered to a more inclusive development of Panofsky’s Iconography
Is a picture worth 1,000 words? Textual AnalysisDeborahJ
This lecture will introduce semiotics or the semiology of art, a mechanism for deriving meaning that is considered to a more inclusive development of Panofsky’s Iconography
Hello,I need a 350 word meaningful comment on the following notes..docxtrappiteboni
Hello,
I need a 350 word meaningful comment on the following notes. I am attaching all of the necessary information, but you should add other article to support your poit of view.
Thanks
Questions to consider answering via your initial discussion post
How is conducting a textual analysis for still images different than conducting a textual analysis of moving images?
Lawton & Cortes (2010) ask “In what respects to the new media require different, maybe unique approaches to and skills of media literacy?” (p. 57). How would you answer this question? Your argument should include a definition of media literacy.
How would you explain semiotics to a friend or family member? Provide original examples in your response.
Objectives:
By the end of week 2, you should be able to:
•
identify methods for conducting "micro" textual analysis for still images
•
identify methods for conducting "micro" textual analysis for still images
•
identify approaches to critical media literacy for time and space based texts
identify conceptual models for deconstructing contemporary media forms.
W
EEK
2 N
OTES
Media studies: The basics
(p. 34-61)
I. Media language: still image analysis
1.
Media language describes the combination of written, verbal, non-verbal, aural and aesthetic communication and its instantaneous connection to meaning.
i. Task of media student: deconstruct
ii. Semiotics: the study of signs; branch of Structuralism
a. Signifier
b. Signified
c. Connotation
2.
Iconic signs
i. Have a direct resemblance to what they represent in the ‘real world’
C. Symbolic signs
i. Have a completely arbitrary cultural connection to what they represent
ii. Could be changed or swapped around if everyone agreed because they are just
symbols for the concepts they signify
D. Indexical signs
i. Have some kind of indirect or suggestive relationship to what they represent
E. Photograph at Nou Camp stadium, Barcelona
i.
Why take a photograph in front of this sign?
a. Attempt to preserve a moment
b. Trip requires recording as special occasion
c. Sense of pilgrimage to a ‘Mecca’ of the sport
ii.
Why does a boy from Birmingham want to wear the Barcelona kit? a. Holiday souvenir
b. Connotations the kit carries – skill, winning trophies, glamour, very expensive player
c. Barcelona is set up as a more global brand by the sponsor
iii.
What’s the meaning of the hat?
a. From Cuba, signifying the revolution
b. A boy from Birmingham, hat from Cuba, worn in Barcelona – carries meanings about global culture and postmodern signification
1
iv. What’s the meaning of ‘Més que un club’?
1.
Barcelona’s motto and carries connotations of Catalan identity that set the
club apart from the rest of Spain and the world
2.
Subcultural tensions
3.
Boy will understand the global meaning of ‘Barca’ as ‘more than a club’
4.
Meanings of Barcelona football club are ‘multilayered’
5.
Contemporary application of Barthes’ influential semiotic analysis of .
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10. A film makes politics influence their preferred
mode of cinematic expression which may
limit the audience.
11. Grierson’s films have a unique conception of
social purpose meaning they stood out from
mainstream works
12. Their commitment is reflective in their
practise from the use of non-actors and
location shooting due to lack of funds.
13. It is more of a sociological rather than
domestic commitment.
14. Rejection of the studio was closely linked to
rejection of a particular view of the world.
Both cinema and theatre were attacked as
being ‘snobbish and anti-intelligent’
15. Tony Richardson, karel Reisz, Lindsay
Anderson and Lorenza Muzzetti. Free cinema
created visually exciting short films. The
name was to show their principles of making
independent films.
16. Extending the range of cinematic
representation to include working class
beyond London. Many unknown actors were
used such as Rachel Roberts and Tom
Courtney.
17. They made their claims explicit through
social realism functions.
19. In more modern times, collaborative works
have been near impossible to do.
20. Content is made up of two conjoined and
constituent aspects. First the issues and
themes. Second the types of representations.
21. Content in the terms of themes is usually
linked to the film makers intentions.
22. Offering an insight into socio-historical
contexts which is of importance.
23.
24. Content in terms of themes and issues is
usually allied to a film-makers intent. In
British social realism this is intent is often
reformist, educative or socially purposeful in
some way, and the choice of issues and the
prevalence of themes is bound up to with a
mission on message.
25. An understanding and appreciation of the way
certain themes and issues come to the fore at
different moments can reveal a great deal
about social realism.
26. Comparisons and contrasts of the treatment
of specific themes and issues over different
periods can prove fruitful when seeking to
answers questions.
27. Looking at how issues are dealt with at
certain times can offer us a ‘slice of life’
entrance into how life was in the past. These
socio-historical events are of key importance.
28. The term is commonly used when we are
shown into the past where we cam see how
life was or really is. A way of understanding
how we (in the past) or in the present deal
with issues.
29. Along with the events being important it is
also important to remember that all texts
constructed in a realist mode are always just
constructs. Therefore, when we are analysing
these texts we can understand the point of
view from which these have been contructed.
30. They are significant because it is useful to
distinguish between issues and themes
31. Issues relate to the different social problems
portrayed by films, which were topical around
the time of a films given production.
Issues are the staple of soap operas, from
Eastenders to Brookside. Social issues are
very visible in these shows along with other
fears and concerns.