This file looks at the practical implication of Born Global by testing the theory on one of the most recent BG company, Deliveroo and it is believed that two factors including the business Idea and founder's life experience have a substantial impact on a company to become global.

1. Practical
Application of
Born Global (BG)
Mohammadali Abeditari

2. Clarify BG
Definition

3. Success
Success Factors:
1- Home supply conditions
2- Providing quality
customer service
3- Learning from
International Exposure
4- Trust, Personal
relationship and social
capital
5- Lack of Fear
6- Hiring Local Managers
7- Creating networks and
ecosystems
(Kudina et.al,
2008)
Research Objectives:
1- Unlock BG companies
secrets to success and
why some of these
companies are more
successful.
2- To pin down when a
firm should seek early
and rapid
internationalisation.

4. Successful Start-
up
2013
Founded by Will Shu
2014
Expanding in the UK
2015
Expanding to EU
2016
Growth from
International
Expansion

5. Deliveroo, Simple
BG Idea
• Domestic Market Size
• High-Tech & knowledge intensive
• Hard-to-Imitate
• Differentiation

6. References
1. Anon., 2017. BBC NEWS. [Online]
Available at: http://www.bbc.co.uk/news/business-41347817
[Accessed 18 02 2018].
2. Anonymous2015, Jul 28. Deliveroo raises $70m six months after previous round. Telegraph.co.uk.
3. Anon., 2017. For local startup success, look abroad: The influence of international entrepreneurship on born globals. Strategic Direction, 33(5), pp. 36-38.
4. Anon., 2018. DELIVEROO. [Online]
Available at: https://deliveroo.co.uk/faq
[Accessed 18 02 2018].
5. Anon., n.d. Silicon Fen. [Online]
Available at: http://www.siliconfen.org.uk/about/
[Accessed 11 02 2018].
6. BURN-CALLANDER, R., 2014, Sep 05. Deliveroo beefing up distribution to bite into Just Eat and Hungry House's lunch. The Daily Telegraph, 8. ISSN 03071235.
7. Cavusgil, S. T., Czinkota, M. R. & Knight, G., 2009. Middlesex University Library Catalogue, Business Experts. [Online]
Available at: http://lib.myilibrary.com/Open.aspx?id=420465&src=0
[Accessed 11 02 2018].
8. Choquette, E., Rask, M., Sala, D. & Schroder, P., 2016. Born Globals--Is there fire behind the smoke?. International Business Review, pp. 448-460.
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Available at: https://www.forbes.com/sites/freddiedawson/2016/02/26/delivering-25-month-on-month-growth-the-deliveroo-success-story/#1cde4a7f6cad
[Accessed 18 02 2018].
10. Ghosh, S., 2017. BUSINESS INSIDER. [Online]
Available at: http://uk.businessinsider.com/deliveroo-revenue-losses-results-128-million-2016-2017-9
[Accessed 18 02 2018].
11. Ghosh, S., 2017. BUSINESS INSIDER. [Online]
Available at: http://uk.businessinsider.com/onefinestay-founder-greg-marsh-deliveroo-investor-gig-economy-2017-7
[Accessed 18 02 2018].
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Available at: http://www.cambridgeindependent.co.uk/cambridge-s-37billion-economy-and-the-need-for-evolution-1-5042871
[Accessed 11 02 2018].

7. References
13. Kudina, A., Yip, G. & Barkema, H., 2008. Born Global. Business Strategy Revenue, pp. 39-44.
14. Liu, C., 2016. The Telegraph. [Online]
Available at: http://www.telegraph.co.uk/sponsored/china-watch/business/12209172/wealthy-chinese-invest-abroad.html
[Accessed 18 02 2018].
15. Liu, Y., 2017. Born global firms' growth and collaboative entry mode: the role of transnational entrepreneurs. International Marketing Reveiw , 34(1), pp. 46-67.
16. Moules, J., 2017. Financial Times. [Online]
Available at: https://www.ft.com/content/3bf30a02-cb7e-11e7-aa33-c63fdc9b8c6c
[Accessed 18 02 2018].
17. Murgia, M., 2017. Financial Times. [Online]
Available at: https://www.ft.com/content/e03e47ee-9edc-11e7-9a86-4d5a475ba4c5
[Accessed 18 02 2018].
18. Olson, P., 2016. Forbes. [Online]
Available at: https://www.forbes.com/sites/parmyolson/2016/02/17/deliveroo-army-5000-drivers-3-years/#395f0be020bd
[Accessed 18 02 2018].
19. Ram, A. & Shubber, K., 2017. Financial Times. [Online]
Available at: https://www.ft.com/content/c61ef236-6319-11e7-91a7-502f7ee26895
[Accessed 18 02 2018].
20. Thomas, A. S., 2018. Entrepreneurs. [Online]
Available at: https://www.entrepreneur.com/article/307544
[Accessed 18 02 2018].