06/08/2012 class of introduction

1. PR2258: International Market
Investigation
Introduction class

2. Objective of this class
• Knowledge of international environment and its
impact on international business
• Investigation method study and practical
application for an industry or specific product
• Develop consulting abilities for exporting
• Identify and evaluate international distribution
networks
• Analysis of international prices
• Evaluate international trade barriers

3. Syllabus
• Class of introduction
• Theme 1: The internationalisation strategies
• Theme 2: The market’s environment framework (PESTEL:
Politic, Economic, Social, Technological, Environmental and
Legal)
• Theme 3: The SWOT (Strengths, Weaknesses, Opportunities
and Threats)
• Theme 4: Adaptation of the product to the foreign market
• There 5: The international trade and financial environment
• Theme 6: Global strategy, structure and implementation
• Theme 7: The international operation management

4. Evaluations
• Presence and participation in class: 20%
• Semester project
– Oral presentations: 30%
– Final report: 50%

5. Semester project
• Teams of 3 to 4 : must be confirmed to me at
next week class.
• Market investigation of a national company of
your choice
• Details of semester project can be found on
Blackboard

6. Semester project
• Oral presentations
– 3 oral presentations counting for 10% each
– Dates:
• September 10th
• October 15th
• November 19th

7. Semester project
• Final report
– Minimum 15 pages, max 20 pages
– Can be written in English or in Spanish
– Follow the Havard system of referencing method
– Deadline of submission: November 20th before
6:00 pm
– Each day of delay: 5% penalty

8. Introduction class
• Class objective
– Define globalisation and international business in
2012
– The internationalisation of businesses

9. Globalization and international
business
• What is globalization?
Set of interdependent relations between nations
which consist the reduction of barriers for
exchange of:
– Resources : Natural, labor, R&D
– Products & services
– Financial flows
It is a process in which nations get integrated
economically, politically and socially.
• Globalization vs. internationalization

10. Ratio of world exports of goods and commercial
services to GDP, 1981-2009
(Index 2000=100) Ref: WTO

11. Globalization and international trade
• Why globalization is expanding in a accelerated way?
• Technologies
– Communication
– Transportation
• Elimination of international trade barriers and
liberalization of resources movement
• Development services supporting international
business
• Consumers
• Increase of competition worldwide
• Changing international political situation

12. The internationalization of businesses
• Why does a company decide to get international?
– Market-seeking
– Resource-seeking
– Minimising risk
• Different strategies of internationalization
– Exportation strategy
– FDI
– Joint-venture
– Green field