1. FOR IMMEDIATE RELEASE
DATE: DEC. 1, 2015
CONTACTS: Jessie Wood, Jessie.wood@ttu.edu, 940.368.5744
Kroger and American Diabetes Association of Dallas Are On a Diabetic Diet
DALLAS, Texas- The American Diabetes Association of Dallas is joining with Kroger grocery
stores in sponsorship to encourage diabetics (both type I and type II) to maintain a healthy
lifestyle for the entirety of 2016 starting Jan. 1, until Dec. 31.
Throughout the 2016 year, Kroger has agreed to donate 5 percent of its proceeds from sugar free
products purchased. Additionally, during the month of November (which is American Diabetes
Month), Kroger will have cashiers ask customers to donate $1 to ADA. Combining these two
donation opportunities and any other contributions made by employees and/or other donation
locations, ADA hopes to raise a grand total of $200,000.
“Diabetes is an upsetting disease that can affect us all,” said ADA Board Member Umesh
Verma. “It is crucial that we work towards a healthy lifestyle through a proper diet for diabetics
type I and type II. This sponsorship is going to create several opportunities to bring awareness to
the Dallas community.”
For more information on participating Kroger stores in Dallas please visit,
www.diabetes.org/DallasSponsorship. To donate to the American Diabetes Association please
visit, www.diabetes.org/donations. For further questions, please contact Umesh Verma at
u.verma@diabetes.org.
Kroger is one of the world’s largest grocery retailers with fiscal 2014 sales $108.5 billion. The
Kroger Co. Family of Stores spans many states with store formats that include grocery and multi-
department stores, discount, convenience stores and jewelry stores. We operate under nearly
two-dozen banners, all of which share the same belief in building strong local ties and brand
loyalty with our customers.
The American Diabetes Association is leading the fight to Stop Diabetes and its deadly
consequences and fighting for those affected by diabetes. The Association funds research to
prevent, cure, and mange diabetes; delivers services to hundreds of communities; provides
objective and credible information; and gives voice to those denied their rights because of
diabetes. For the past 75 years, our mission has been to prevent and cure diabetes and to improve
the lives of all people affected by diabetes.
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2. Email Media Pitch
Media Outlet: WFAA, Channel 8 News.
I chose this media outlet because it is a well-known and trusted news source. They also have
several loyal viewers all across the Dallas area.
Good morning, Ms. Izaguirre,
Throughout the entirety of 2016, the American Diabetes Association of Dallas and Kroger grocer
are joining together in sponsorship to boost philanthropic efforts and encourage diabetics to
maintain a healthy lifestyle, and I believe WFAA will benefit its audience by announcing the
sponsorship.
As it currently stands, there are more than 700,000 people in the North Texas area who live with
diabetes- and it is estimated that one out of three children born after 2000 in the United States
will be directly affected by diabetes. As diabetes continues to rise in frightening rates, this
sponsorship will not only bring awareness to our community, but it will also help raise money to
help prevent future causes of the disease.
In total, ADA hopes to reach a goal of $200,000 in donations and plans to reach this goal from
Kroger’s efforts to donate 5 percent of its proceeds from sugar free products. In addition, Kroger
cashiers will ask customers to donate $1 to ADA at checkout and will collect any other donations
made to the ADA.
I have attached a press release which includes further information about the sponsorship. I’ll be
in touch soon to discuss a possible interview, or you can contact me directly at 940.368.5744.
Thank you for your time, and I look forward to speaking with you!
Sincerely,
Jessie Wood

3. Talking Points
Umesh Verma: ADA Board Member
Key message points
• American Diabetes Association and Kroger are teaming up for a yearlong sponsorship to
bring awareness and raise donations for ADA
• Brief description of ADA, our goal is to raise $200,000 and how many people are
affected by diabetes in the Dallas area
• Kroger’s part in the sponsorship:
o Kroger will be donating 5 percent of its proceeds purchased from only sugar free
products for the entire 2016 year
o Kroger cashiers will also be asking customers at checkout if they would like to
donate $1 to ADA
• Why others should care
• For more information on participating Kroger stores in Dallas and how to donate

4. PSA
Can you believe over 700,000 people in the North Texas area are affected by diabetes? American
Diabetes Association is leading the fight to stop diabetes and its deadly consequences and
fighting for those affected by diabetes. For the entire 2016-year, Kroger and ADA are joining
together to encourage diabetics and anyone else to maintain a healthy lifestyle. Kroger will be
hosting weekly healthy eating workshops so be sure to shop at your local Kroger, buy sugar free
products and donate $1 to American Diabetes Association. Help us reach our goal of $200,000 to
stop diabetes!
Word Count: 95
Tweets
Be sure to stop by your local Dallas Kroger and donate $1 to ADA! #StopDiabetes
#OneDollaMakesUsHolla
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There will be a healthy eating workshop this Friday at 10 a.m. at all participating Kroger's in
Dallas for our sponsorship! #BeThere
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D-Town diabetics! Buy all your sugar free products at your local Kroger & all proceeds will be
donated to ADA. #StopDiabetes #SugarFreeLife
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Kroger and ADA want you to donate & help #StopDiabetes. Stop by your local Kroger for the
2016-year and donate $1!
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Need help picking out diabetic-friendly meals?! Shop at your local Dallas Kroger for FREE
weekly eating workshops! #ForFree #StopDiabetes
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