1. LEVERAGING MLB BASEBALL TO CREATE ALS
AWARENESS AND GENERATE REVENUE
DIANA DOVENSPIKE | ALEXANDRA KENYON | MICHAEL PARRELLA | SHELBY WALKER
ADAM CHEYNE | KALI KRISIK

2. EXECUTIVE SUMMARY
The mission of the National ALS Association is to help treat and eventually cure ALS while
providing those affected and their families with care and support. More specifically, the ALS
Association Greater San Diego Chapter is a non-profit organization that assists local people with
ALS (PALS). The San Diego Chapter is faced with four main challenges:
- Enhancing their brand image
- Increasing brand awareness
- Increasing outreach and care services to PALS
- Increasing ALS Walk participation and support
In 2016, Petco Park will host the Major League Baseball (MLB) All-Star Game. This event will
attract an anticipated 160,000 fans to the city of San Diego. Based on our research, we have
developed three recommendations to leverage this event and address the ALS Association
Greater San Diego Chapter’s four challenges.
The first recommendation entails an event titled #Party4PALS to be hosted at Park in the Park
near Petco. In congruence with Global ALS/MND Day, #Party4PALS will be held on or around
June 21st, 2016. The party will include activation zones that allow people to learn more about
ALS and the San Diego Chapter. Activities such as an ice water dunk tank, ALS Awareness
Zone, live music and partnerships with baseball advocates will be available. #Party4Pals will
introduce the public to the remaining activations and create a platform for the following weeks.
The second recommendation capitalizes on the influx of people in to San Diego during MLB All-
Star Week by implementing awareness advertising at different locations throughout the city. For
example, we will create a plastic model ice cube with an ALS logo designed to peak the curiosity
of individuals passing by. Around the Gaslamp Quarter, footprint decals will be printed with facts
about ALS and Lou Gehrig’s life. These decals will lead to a designated ALS Awareness Zone
where volunteers will accept donations as well as registration forms for the Walk to Defeat ALS.
Pedestrians who approach the area will be encouraged to post pictures on Facebook, Twitter,
and Instagram with the #ASG4ALS hashtag. The combination of photos will be made into a
mosaic forming the ALS hand logo.
The final recommendation will consist of a fundraising event, specifically involving Phi Delta
Theta and Quad Alehouse. The event entitled #Brews4LousDisease and the subsequent
partnership between ALS Association Greater San Diego Chapter and Quad Alehouse will
mutually benefit both parties and raise significant funds for the San Diego Chapter.
Through the above recommendations and involvement in and around MLB All-Star week, the
ALS Greater San Diego Chapter will reach new heights. These recommendations are designed
to improve the San Diego Chapter’s brand image, ALS brand awareness, outreach and care
services to PALS, and the amount of people participating in the annual ALS Walk in 2016.

3. TABLE OF CONTENTS
INTRODUCTION 1
PURPOSE OF THE REPORT 2
RESEARCH RATIONALE 3
DEMOGRAPHIC RESEARCH 4
MLB RESEARCH 5
RECOMMENDATION #1 6
RECOMMENDATION #2 9
RECOMMENDATION #3 11
CONCLUSION 14
APPENDICES 15

4. INTRODUCTION
Amyotrophic Lateral Sclerosis (ALS)
Amyotrophic Lateral Sclerosis (ALS) is a progressive neuromuscular illness that affects
muscle function. Often referred to as Lou Gehrig’s disease, ALS exists when motor
nerve cells in the brain and spinal cord begin to degenerate and atrophy. This leads to
weakness and paralysis of the muscles that control arms, legs, speech, and breathing.
Although treatments for ALS exist, it is currently incurable and the average lifespan is
two to five years after diagnosis.
As many as 30,000 Americans are living with ALS and about 5,600 Americans are
diagnosed each year. Since it affects a low percentage of the population, the National
Institute of Health classifies ALS as an orphan disease. ALS research receives little
government funding because of this classification. This is why the ALS Association is
essential to the fight against ALS.
ALS Association
The ALS Association, established in 1985, is the preeminent ALS organization for
research, care services, public education, and public policy. The Association is
headquartered in Washington, D.C., and has a nationwide network of chapters and
certified medical facilities to provide care and services to people with PALS. Since its
founding, the ALS Association has funded over $99 million in research and raised $115
million for research from the 2014 social media campaign, the Ice Bucket Challenge.
ALS Association Greater San Diego Chapter
The ALS Association Greater San Diego Chapter is one of the 39 chapters within the
ALS Association. The ALS Association is the only national not-for-profit voluntary health
organization dedicated solely to the fight against ALS. The mission of The ALS
Association is to find a cure and improve quality of life for those living with ALS. The
purpose of the ALS Association Greater San Diego Chapter is to provide PALS and their
families with patient support, advocacy efforts, public awareness, and education. The
ALS Association Greater San Diego Chapter is dedicated to 150 patients in the following
counties: San Diego, Southern Riverside, and Imperial.
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5. PURPOSE OF THE REPORT
Steve Becvar, Executive Director of the ALS Association Greater San Diego Chapter,
provided SDSCP with a project brief to inform the requested strategic recommendations
that are outlined in this report. Based on the provided project brief, we identified a once
in 30 year opportunity – the 2016 MLB All-Star Game in San Diego – as an ideal
opportunity for the ALS Association Greater San Diego Chapter to raise brand
awareness and increase revenue.
Objective
Our goal is to provide recommendations for the ALS Association Greater San Diego
Chapter to implement surrounding the 2016 MLB All-Star Game. Through our
recommendations, we strive to increase ALS awareness and funds for research and
service to PALS. Through the recommendations discussed within this report, we will
target various demographics appealing to all age groups.
We will raise awareness by engaging locals and visitors in the Greater San Diego area
during and around the 2016 MLB All-Star via social media and a number of activations.
To increase outreach and care services to PALS, we plan to activate awareness for ALS
in San Diego.
To ensure we responded to the project brief, we sought to address all four key
challenges raised by the ALS Association of Greater San Diego.
CHALLENGES
INCREASE BRAND
AWARENESS
INCREASE ALS WALK
PARTICIPATION AND
SUPPORT
INCREASE OUTREACH
AND CARE SERVICES
TO PALS
ENHANCE BRAND
IMAGE
2

6. RESEARCH RATIONALE
To identify the appropriate time frame to implement our recommendations, we conducted
research on key historical figures and events involving ALS. Through this research, we
found essential information relating to Lou Gehrig and Global ALS/MND Day.
Background of Lou Gehrig
As this report focuses its recommendations around the 2016 MLB All-Star Week in San
Diego, it is important to link the ties with baseball and ALS. Born June 19, 1903, Lou
Gehrig’s baseball career made him an American hero and his tragic death made him a
legend. Drafted by the New York Yankees in 1923, Gehrig completed 16 seasons and
played 2,130 consecutive games. The ironman streak ended in 1939 when he was
diagnosed with ALS, hence the title Lou Gehrig’s disease. He would never play baseball
again.
On July 4, 1939, a game was scheduled to recognize and honor Gehrig in which he gave
one of the most memorable and emotional speeches in American sports history. On June
2, 1941, at the age of 37, Gehrig surrendered to this awful disease, leaving his family
and country in mourning. Even after the 75th anniversary of Gehrig’s speech, scientists
have yet to discover a cure. Gehrig is one of the most prolific ALS casualties and his
permanent ties to baseball make him a recognizable link to the Greater San Diego
Chapter.
Global ALS/MND Day
The International Alliance of ALS/MND has dedicated June 21 as global day of
recognition of ALS and Motor Neuron Disease (MND). June 21 is a solstice – a turning
point – and each year the ALS/MND community undertakes a range of activities to
express their hope that this day will be another turning point in the search for cause,
treatment, and cure of ALS/MND.
June 19
Lou
Gehrig’s
Birthday
June 21
Global
ALS/MND
Day
July 4
Anniversary
of Gehrig’s
Speech
July 10-12
MLB All-Star
Week
Key Activation Dates
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7. DEMOGRAPHIC RESEARCH
To identify potential markets that this report will target, we have conducted baseline
demographic research to support our recommendations.
Breakdown of Household Income within San Diego
As we are seeking potential charitable donations, it is important to understand the
demographic background of San Diegans. We researched San Diegans who have
attended a San Diego Padres game in the last 30 days to find target age groups and
household incomes to ensure the success and credibility of our recommendations. San
Diegans who have attended a San Diego Padres game is an indicator of the people who
will either attend the MLB All-Star game or view at pubs/bar within the San Diego region.
Our research shows that the top three age groups who attended San Diego Padres
games in the last 30 days are aged from 25-29, 40-44 to 50-54, providing potential
donor bases.
In regard to household income, 23.1% of San Diegans ages 25-29 make over $100,000
a year while 23.5% of people ages 40-44 and 29.5% of people ages 50-54 make over
$100,000. This information indicates that there is a substantial donor potential within
these demographics of the Greater San Diego Chapter.
2012
150,000
2013
176,239
2014
160,000
Average
162,080
Average Attendance of MLB All-Star Games
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8. MLB RESEARCH
On average, 162,080 people have attended the MLB All-Star game since 2012; however
during All-Star Week, the Major League Baseball organization has control of the
partnerships, sponsorships, and advertisements presented in Petco Park. In 2016, the
upcoming MLB All-Star Fan Fest will be held at the San Diego Convention Center,
providing a great opportunity to spread awareness for ALS to a potential audience of
over 160,000 persons.
With support from our research and calculations, we designed several activations that
will help raise awareness in the San Diego area and ultimately, increase revenue. The
foot traffic between the Convention Center and Petco Park will present incomparable
exposure for the ALS San Diego Chapter to the following awareness activations. With an
increase in pedestrian and visitor traffic within the Greater San Diego area and no
access to Petco Park, we developed a recommendation to reach potential donors, whilst
spreading further awareness through marketing outside of Petco Park.
San Diegans are very interested in MLB
San Diegans are somewhat interested in MLB
San Diegans that attended a Padres game have a
household income of $100,000 or more
San Diegans that watched the 2014 MLB All-Star
Game have a household income of $100,000 or more
22.9%
30.6%
37%
15.5%
5

9. RECOMMENDATION #1
Recommendation #1 is based around activating ALS awareness during a San Diego
Padres regular season game, prior to MLB All-Star Week 2016.
#PARTY4PALS
To raise awareness for ALS, we recommend that the ALS Association Greater San Diego
Chapter creates a presence within Petco Park at a San Diego Padres game prior to MLB
All-Star Week. The concept seeks to integrate ALS awareness within a fun, family-
friendly environment. The following provides a summary of key aspects of the concept.
The recommended date for this to occur is between June 17, 2016, and June 21, 2016
(Global ALS Day). These dates will depend on the San Diego Padres 2016 schedule,
which is released at the conclusion of the 2015 season.
Of note, Lou Gehrig’s birthday is June 17, two days before Global ALS/MND Day. The
timing of this event is ideal as it is centered around both Lou Gehrig’s birthday and global
awareness day for ALS. The proposed date range for this event is approximately two
weeks before the 2016 MLB All-Star Game, hosted at Petco Park.
This “once in a 30 year occurrence” provides a great opportunity to leverage the
awareness of the ALS cause at a time when the national spotlight will be on San Diego.
It is proposed that the activation for awareness start during the pre-game of a San Diego
Padres home game and stay open throughout the game. In Petco Park, it will take place
beyond the outfield fence in the Park at the Park area located behind center field. The
Park at the Park is an ideal location for this event due to its size and proximity to various
key places in San Diego.
3,000
Capacity
2.7 acres
of grass
Proximity to
Petco Park
Proximity to
Gaslamp Quarter
Why Park at the Park?
6

10. RECOMMENDATION #1
ALS Engagement Zone
This ALS Engagement Zone will be run by ALS employees/volunteers, and will be
advertised within the existing ALS network. It is recommended that the Zone be located
behind the right field fence of the children’s field in Park at the Park. The Zone will be a
pivotal role in promoting the ALS San Diego Walk; it will provide an opportunity for
fundraising for the ALS Association Greater San Diego Chapter. The Zone will
encourage fan participation from all ages, advertise brand awareness and exposure,
raise funds, and increase walk participation.
Ice Water Dunk Tank
Following the success of the Ice Bucket Challenge in August 2014, an Ice Water Dunk
Tank will be situated in the Park, providing an additional fundraising opportunity. Fans at
the game will be able to donate a specified amount of money at the ALS zone, providing
an opportunity to dunk willing participants by throwing a ball at the tank’s target. This is a
way to bring attention to the zone while also raising funds for the ALS Association
Greater San Diego area.
Live Music
Complimenting all activations within the Zone will be inclusion of live music, providing
greater fan participation and entertainment prior to the commencement of the game. The
music will be played by a band native to San Diego (or other suitably identified). The live
music will be in the vicinity of the ALS Zone behind the center field wall within Park at the
Park.
7

11. RECOMMENDATION #1
Integration of Social Media
To publicize this activation, social media will play a major role to raise awareness for this
event. Social media is a critical tool that must be utilized for this event to reach more
people in real time, keeping them informed with upcoming promotions and events. If
used efficiently, social media will allow for more funds to be raised, greater fan
engagement, and an increased awareness of the disease. To ensure social media
captures all age segments it is recommended that hashtags are utilized for this event.
The hashtag #Party4PALS will be used on social media outlets such as Facebook,
Twitter, and Instagram in order to raise awareness for this event.
Past MLB Champion
It is recommended that a well known MLB past champion is invited to attend and
promote this activation. Our research suggests that Tommy John be present at the
ALS Fan Zone as he is a former Major League pitcher and better known for the elbow
surgery that is named after him. John’s ex-teammate and good friend, Jim ‘Catfish”
Hunter, passed away from ALS in 1999. Due to his strong relationship to Hunter and
his notable support to spread awareness for ALS, we believe John will be willing to
attend #Party4PALS. John’s presence will draw attention to the the ALS Fan Zone,
help spread awareness of ALS, and generate donations.
Partnership with the San Diego Padres
To enable the abovementioned activations to occur, it is recommended that the ALS
Association Greater San Diego Chapter seek a formal partnership with the San Diego
Padres community partnerships and events team to determine if this event can take
place in June 2016.
8

12. RECOMMENDATION #2
Recommendation #2 is based around activating ALS awareness during the 2016 MLB All-
Star Week.
Ice Cubes in the Fountain of Children’s Park
This recommendation seeks to create the largest ice bucket in San Diego. The Children’s
Park along Martin Luther King Promenade is conveniently located between the Convention
Center and Petco Park, providing optimal exposure to promote ALS awareness. The
Children’s Park has been identified as a prime location for an ALS activation as it is a main
pedestrian gateway to Petco Park and the Convention Centre where Fan Fest is located.
This public space already gathers thousands of pedestrians every day, providing significant
exposure.
To activate this space and make it relevant to our awareness campaign, we suggest using
large, plastic ice cubes that will float in the fountain to remind the community of the ALS Ice
Bucket Challenge. The ALS ice cube activation is designed to peak the public and media
curiosity and encourage them to learn more about ALS.
Footprint Decals
To activate awareness for pedestrians utilizing the promenade, we propose that footprint
decals be designed and placed on the sidewalk, providing a unique visual medium of
awareness for the ALS cause. The footprint decals will lead from the San Diego Convention
Center (Fan Fest location) to an ALS Awareness Zone outside of Petco Park, which we
recommend is located in proximity to the Gaslamp Quarter Station.
The suggested location for the footprint decals takes into account the pedestrian movement
of fans leaving the Convention Center or hotels within this area. It is anticipated that fans
leaving the Convention Center will enter Martin Luther King Promenade. Fans will pass the
ice cubes in the Children’s Park fountain and then encounter the footprints, initiating further
awareness. These footprints can provide key facts about ALS and Lou Gehrig to ignite fan’s
interest while maintaining relevance to the MLB All-Star Weekend.
9

13. RECOMMENDATION #2
ALS Awareness Zone
The footprint decals mentioned will lead to an ALS Awareness Zone, which is proposed to be
located outside of the Gaslamp Trolley station. The Awareness Zone would provide information
about ALS to interested commuters. In this zone, individuals will be able to sign up for the
upcoming ALS Walk and donate to the ALS Greater San Diego Chapter, altogether providing an
increase in revenue and walk registrations. Pedestrians who approach the designated area will
be encouraged to post pictures on Facebook, Twitter, or Instagram and hashtag #ASG4ALS to
have their picture made into a mosaic forming the ALS hand logo. When the participants prove
that they post a photo or comment on social media, they will be able to receive a complimentary
snow cone in an ALS cup.
It is recommended that ALS Association Greater San Diego Chapter consult and plan this
initiative with the City of San Diego to ensure all required authorizations are obtained.
Night Awareness
A key aspect of this awareness campaign is to activate areas of the city at night. This will be
proposed via the following mediums.
Children’s Park Fountain
As red is the official color of the ALS Association Greater San Diego Chapter, we propose that
the fountain lamps are changed to red to reflect the branding of the organization. Temporarily
adjusting the fountain lamps to red will provide a unique opportunity to promote the ice cube
activations into the night hours and draw media attention. This will initiate pedestrian curiosity to
notice not only the floating ice cubes, but also the red color of the ALS brand, ultimately
spreading awareness.
Light Projections
Light projection marketing is an underutilized, low-cost medium that allows a brand, or in this
case a non-profit organization, to spread brand awareness. Because it is a unique marketing
tactic, people are more likely to react to this technique.
We propose that the ALS Association Greater San Diego Chapter utilize the open space in the
Gaslamp Quarter Trolley Station located in downtown San Diego on 5th Avenue to use projection
images of the ALS logo on the ground. These projections will be innovative and seek to present
key messages about ALS that expands general public awareness.
10

14. RECOMMENDATION #3
Recommendation #3 is based around revenue generation through the creation of an
event during MLB All-Star Week.
#Brews4LousDisease
#Brews4LousDisease will be a gathering of Phi Delta Theta Fraternity members during
the 2016 MLB All-Star Week to meet and reunite with brothers from across the nation as
well as celebrate the legacy of their deceased brother, Lou Gehrig. Not only will Phi Delts
be able to attend the #Brews4LousDisease event, but they will be given the option to buy
packages for additional events at Torrey Pines and the 2016 MLB All-Star Game.
11

15. RECOMMENDATION #3
#Brews4LousDisease
#Brews4LousDisease will take place at Quad Alehouse in the Gaslamp Quarter. Quad
Alehouse will donate their upstairs room. as well as all the beer for the evening. The
upstairs room holds 224 people, allowing for just over 200 Phi Delts to participate in this
unique opportunity. The Quad Alehouse already has personal ties to ALS; therefore,
working with the ALS Association Greater San Diego Chapter is a logical decision. An
artist will create an artistic rendering of Gehrig that will be auctioned off to one of the Phi
Delts. A potential artist for this commission is Shaun Kinley from Cleveland, OH.
Torrey Pines Golf Course
Torrey Pines is the premiere course to play golf in San Diego because of its scenic
oceanside views and significance in the PGA tour. The Phi Delts will be able to enjoy a
round of golf while creating lasting memories their brothers.
All-Star Game
The 2016 MLB All-Star Game in San Diego will entice visitors from the San Diego area
and from across the country. Phi Delta Theta has many ties to the sports industry and its
members’ passion for sports will drive their desire to attend the game while interacting
with other members.
Packages
Members of the Phi Delta Theta Fraternity will have the option to create an MLB All-Star
Weekend package that best fits their interests. The Grand Slam Package provides the
member with one ticket to each event. The Double Play packages provide one ticket to
the #Brews4LousDisease event and either a round of golf at Torrey Pines or a ticket to
the All-Star Game. The Single Play package gives the member one ticket to the
#Brews4LousDisease event.
12

16. RECOMMEDATION #3
Partnership with Quad Alehouse
As mentioned, Quad Alehouse already has connections to ALS. For this reason, we
recommend the ALS Association Greater San Diego Chapter create a formal partnership
with Quad Alehouse. The partnership will provide the Greater San Diego Chapter a
location to hold events – including the #Brews4LousDisease event – and will provide
Quad Alehouse with additional marketing, revenue from food sales, and an avenue for
corporate social responsibility.
Phi Delta Theta Involvement
The Phi Delta Theta alumni groups will publish a story in The Scroll, their alumni
newsletter, presenting the opportunity to work with the ALS Association Greater San
Diego Chapter in developing the #Brews4LousDisease event. In addition to this
collaboration, the alumni groups will be a source of communication between the active
collegiate chapters and the San Diego ALS Chapter.
Phi Delta Theta students at San Diego State University and the University of California
San Diego will have the opportunity to complete their required community service hours
by volunteering at the various ALS Zones hosted throughout MLB All-Star Week.
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17. SUMMARY
Given the financial and human capital restrictions facing the ALS Association Greater
San Diego Chapter, our recommendations are designed to be cost effective while still
leveraging the excitement surrounding the 2016 MLB All-Star Game. Our first
recommendation, #Party4PALS, which takes place at Petco Park before MLB All-Star
Week, focuses on activation awareness with the San Diego Padres. Engaging fans who
are already amped up for the MLB All-Star Game with the ALS zone will increase
awareness. Our second recommendation, #ASG4ALS, concentrates on increasing
awareness outside Petco Park. The MLB has complete control over Fan Fest at the San
Diego Convention Center and everything at Petco Park for the week; however, utilizing
public spaces around the main events will capture attention from fans and media alike,
increasing awareness. Our final recommendation, #Brews4LousDisease, capitalizes on
Lou Gehrig’s fraternity ties to the Phi Delta Theta Fraternity. By creating an event and
selling ticket packages involving legendary sporting events, we will raise funds for the
ALS Association Greater San Diego Chapter. Our recommendations can benefit the ALS
Association Greater San Diego Chapter in both the short and long term with the purpose
of increasing services to PALS and research to find a cure.
14

18. APPENDIX A
Recommendation #1: #Party4Pals
It is difficult to find quantifiable numbers on how many people will donate to a charity after
visiting a stand. However, data is available for the click through rates for emails. Emails
are similar to advertisements in real life: they are constant and easy to delete. Just like it
is easy to delete an email without looking at it, people can pass advertisements without
comprehension. It is for this reason that we argue that click through rates for advocacy
emails are the equivalent of stopping and donating at an advocacy booth, like the one we
will have surrounding All-Star Week.
Fundraising opportunity = Average donation x Numb𝑒𝑒r of donors
Average donation = Total Population
Monetary donation
4,528,697 / $597,587 = $8
Number of donors= Average Padres game attendance x Click through rate
31,294 x .033 = 1,033 donors
Fundraising opportunity = $8 x 1,033 = $8,264
Recommendation #2: #ASG4ALS
The fundraising opportunity of this campaign is $42,792.
Fundraising opportunity = Average donation x Number of donors
Average donation = Total Population
Monetary donation
4,528,697 / $597,587 = $8
Number of donors = Average attendance of ASG over past three years x Click through
rate
162,080 x .033 = 5,349 donors
Fundraising opportunity = $8 x 5,349 = $42,792
15

19. APPENDIX B
Recommendation #3: #Brews4LousDisease
The Fundraising opportunity of Recommendation #3 is $129,480.
Grand Slam Package = Price of ASG ticket + Price of Torrey Pines round + Price of
#Brews4Lous + Price of ASG ticket + Price of Torrey Pines round + Price of
#Brews4Lous x 2
Grand Slam Package (minimum)=650+150+100+650+150+100 x.2=$1,080
Grand Slam Package (maximum)=800+150+100+800+150+100 x.2=$1,260
Double Play ASG Package = Price of ASG ticket + Price of #Brews4Lous + Price of ASG
ticket + Price of #Brews4Lous x 2
Double Play ASG Package (minimum) = 650 + 100 + 650 + 100 x 2 = $900
Double Play ASG Package (maximum) = 800 + 100 + 800 + 100 x 2 = $1,080
Double Play Torrey Pines Package = Price of Torrey Pines round + Price of
#Brews4Lous + Price of Torrey Pines round + Price of #Brews4Lous x 2
Double Play Torrey Pines Package = 150 + 100 + 150 + 100 x 2 = $300
Single Play Package = P𝑟𝑟ice of #Brews4Lous + Price of #Brews4Lous x 2
Single Play Package = 100 + 100 x 2 = $120
Revenue from Grand Slam Package = Number of packages bought x Price of packages
Revenue from Grand Slam Package = 23 x $1,260 = $28,980
Revenue from Double Play ASG Package = Number of packages bought x Price of
packages
Revenue from Double Play ASG Package = 67 x $1,080 = $72,360
Revenue from Double Play Torrey Pines Package = Number of packages bought x Price
of packages
Revenue from Double Play Torrey Pines Package = 67 x $300 = $20,100
Revenue from Single Play Package = Number of packages bought x Price of packages
Revenue from Single Play Package = 67 x $120 = $8,040
Revenue from Packages = $28,980 + $72,360 + $20,100 + $8,040 = $129,480
Total Cost = Revenue from packages-Cost of packages
Total Cost = $129,480 - $85,500 = $43,980
*Note: Numbers are based on the assumption that all packages involving the All-Star
Game sell for the highest price
16

20. 842 1,392
2,490 552 57
4,071 2,184 353
2,370 1,169 67
1,552 3,966
N/A
525
Likes
65
Followers
47
Followers
Figures as of June 24, 2015
N/A
Facebook Twitter Instagram
340,000 24,086
32
1,710 285 103
APPENDIX C
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