This document lists winners of the PR Lions awards from 2012. It provides the category number, entry number, title of the campaign, advertiser, product, agency and country for each winning entry. There were winners from countries around the world, including Puerto Rico, Australia, Argentina, USA, South Africa, Italy, France, Lebanon, Colombia, Sweden and more. The prizes included Grand Prix, Gold Lions, Silver Lions and Bronze Lions.

1. PR Lions Winners - CL2012
Cat. No Entry Title Advertiser Product Entrant Company Country Prize
No
B04/011 00709 THE MOST POPULAR SONG BANCO POPULAR DE PUERTO BANK JWT SAN JUAN PUERTO RICO Grand Prix
RICO
A01/073 00438 M.J BALE GRAZED ON GREATNESS M.J.BALE AUSTRALIAN CRICKET TEAM WHYBINTBWATEQUILA SYDNEY AUSTRALIA Gold Lion
SPONSORSHIP
A04/021 00923 THE BOOK THAT CAN'T WAIT ETERNA CADENCIA ETERNA CADENCIA DRAFTFCB BUENOS AIRES ARGENTINA Gold Lion
A04/040 01034 ONE COPY SONG ADAM TENSTA FACEBOOK APP R/GA New York USA Gold Lion
A05/010 00196 STEAL BANKSY ART SERIES HOTELS HOTEL PROMOTION NAKED COMMUNICATIONS Sydney AUSTRALIA Gold Lion
A06/004 00186 WIMPY BRAILLE BURGER WIMPY BRAILLE MENU METROPOLITANREPUBLIC Johannesburg SOUTH AFRICA Gold Lion
A07/009 00707 THE MOST POPULAR SONG BANCO POPULAR DE PUERTO BANK JWT SAN JUAN PUERTO RICO Gold Lion
RICO
A09/023 00510 BLOOD RELATIONS THE PERES CENTER FOR RECONCILIATION BAUMANN BER RIVNAY SAATCHI & SAATCHI ISRAEL Gold Lion
PEACE Ramat Gan
A09/053 00871 INTEGRATION DAY COORDOWN ONLUS WORLD DOWN SYNDROME DAY SAATCHI & SAATCHI Milan ITALY Gold Lion
A11/022 01119 BOOK BURNING PARTY TROY PUBLIC LIBRARY TROY PUBLIC LIBRARY LEO BURNETT DETROIT USA Gold Lion
A16/016 00652 THE NAKED MAN LA REDOUTE LA REDOUTE CLM BBDO Boulogne-Billancourt FRANCE Gold Lion
B02/018 00228 NO RIGHTS NO WOMEN NO RIGHTS, NO WOMEN PRESSURE GROUP FIGHTING FOR LEO BURNETT BEIRUT LEBANON Gold Lion
WOMEN’S RIGHTS
B02/092 01037 ONE COPY SONG ADAM TENSTA FACEBOOK APP R/GA New York USA Gold Lion
B03/098 00381 PUSH TO ADD DRAMA TNT TV CHANNEL DUVAL GUILLAUME MODEM Antwerp BELGIUM Gold Lion
B05/008 00872 INTEGRATION DAY COORDOWN ONLUS WORLD DOWN SYNDROME DAY SAATCHI & SAATCHI Milan ITALY Gold Lion
B06/027 00439 M.J BALE GRAZED ON GREATNESS M.J.BALE AUSTRALIAN CRICKET TEAM WHYBINTBWATEQUILA SYDNEY AUSTRALIA Gold Lion
SPONSORSHIP
B07/034 00903 THE BOOK THAT CAN'T WAIT ETERNA CADENCIA ETERNA CADENCIA DRAFTFCB BUENOS AIRES ARGENTINA Gold Lion
B08/033 00444 HEMA MEGA PUSH-UP BRA HEMA LINGERIE DOOM & DICKSON Amsterdam THE NETHERLANDS Gold Lion
C01/036 00511 BLOOD RELATIONS THE PERES CENTER FOR RECONCILIATION BAUMANN BER RIVNAY SAATCHI & SAATCHI ISRAEL Gold Lion
PEACE Ramat Gan
C02/013 00603 INSPIRED BY ICELAND ICELAND BRAND AWARENESS THE BROOKLYN BROTHERS London UNITED KINGDOM Gold Lion
C02/017 00713 YASUNI ITT ECUADOR GOVERNMENT CIMA MARURI GREY Guayaquil ECUADOR Gold Lion
A01/010 00147 SOON TO BE WORLD FAMOUS SOLO SODA TRY/APT ADVERTISING AGENCY Oslo NORWAY Silver Lion
A01/067 00989 THE DOVE AD MAKEOVER UNILEVER DOVE OGILVY & MATHER LONDON UNITED KINGDOM Silver Lion
A03/024 00895 THE INVISIBLE DRIVE DAIMLER MERCEDES-BENZ F-CELL JUNG von MATT Hamburg GERMANY Silver Lion
A04/032 00725 MIS MATSCH GÖTEBORGSOPERAN OPERAHOUSE OF GOTHENBURG FORSMAN & BODENFORS Gothenburg SWEDEN Silver Lion
Page 1 of 3

2. PR Lions Winners - CL2012
A09/015 00246 REMÁNGATE ARCANGELES FOUNDATION LANDMINE AWARENESS PROXIMITY COLOMBIA Bogota COLOMBIA Silver Lion
A09/034 00705 #MILLIONHOODIES FOR TRAYVON THE PARKS & CRUMP LAW FIRM PUBLIC AWARENESS MESSAGE McCANN ERICKSON New York USA Silver Lion
MARTIN
A12/019 00410 RIVERS OF LIGHT MINISTRY OF DEFENSE HUMANITARIAN DEMOBILIZATION LOWE-SSP3 Bogotá COLOMBIA Silver Lion
PROGRAMME
A13/004 00662 PLUMBERS WITHOUT BORDERS COMFORT PHCC PRIME Stockholm SWEDEN Silver Lion
A16/014 00629 DRINK FOR TOHOKU HANASAKE NIPPON JAPANESE SAKE HAKUHODO Tokyo JAPAN Silver Lion
B02/004 00054 CURATORS OF SWEDEN SWEDISH SWEDEN VOLONTAIRE Stockholm SWEDEN Silver Lion
INSTITUTE/VISITSWEDEN
B02/052 00830 BYO CUP DAY 7-ELEVEN SLURPEE LEO BURNETT Melbourne AUSTRALIA Silver Lion
B02/064 01107 #MILLIONHOODIES FOR TRAYVON THE PARKS & CRUMP LAW FIRM PUBLIC AWARENESS MESSAGE McCANN ERICKSON New York USA Silver Lion
MARTIN
B02/067 01120 BOOK BURNING PARTY TROY PUBLIC LIBRARY TROY PUBLIC LIBRARY LEO BURNETT DETROIT USA Silver Lion
B03/020 00187 WIMPY BRAILLE BURGER WIMPY BRAILLE MENU METROPOLITANREPUBLIC Johannesburg SOUTH AFRICA Silver Lion
B03/029 00231 NO RIGHTS, NO WOMEN NO RIGHTS NO WOMEN PRESSURE GROUP FIGHTING FOR LEO BURNETT BEIRUT LEBANON Silver Lion
WOMEN’S RIGHTS
B03/040 00502 THEATRE RIGIBLICK ANNUAL BUSINESS THEATRE RIGIBLICK THEATRE MEMBERSHIP DRAFTFCB Zurich SWITZERLAND Silver Lion
REPORT
B03/056 00668 KIDS' KITCHEN ABBA SEAFOOD MIDDAGSKLART (READY-TO-ADD PRIME Stockholm SWEDEN Silver Lion
FISH SAUCES)
B03/096 00379 BIKERS CARLSBERG CARLSBERG DUVAL GUILLAUME MODEM Antwerp BELGIUM Silver Lion
B07/024 00670 KIDS' KITCHEN ABBA SEAFOOD MIDDAGSKLART (READY-TO-ADD PRIME Stockholm SWEDEN Silver Lion
FISH SAUCES)
B08/013 00581 TRASHCAM HAMBURG STADTREINIGUNG HAMBURG CITY CLEANING SCHOLZ & FRIENDS BERLIN GERMANY Silver Lion
C01/021 00232 NO RIGHTS NO WOMEN NO RIGHTS NO WOMEN PRESSURE GROUP FIGHTING FOR LEO BURNETT BEIRUT LEBANON Silver Lion
WOMEN’S RIGHTS
C01/072 00440 M.J BALE GRAZED ON GREATNESS M.J.BALE AUSTRALIAN CRICKET TEAM WHYBINTBWATEQUILA SYDNEY AUSTRALIA Silver Lion
SPONSORSHIP
A01/020 00277 ARIEL FASHION SHOOT PROCTER & GAMBLE NORDIC ARIEL ACTILIFT LIQUID DETERGENT MSL NORDIC Stockholm SWEDEN Bronze Lion
A01/044 00837 SPONSOR THE WHITE HOUSE RECKITT BENCKISER VANISH NAPISAN CRYSTAL WHITE EURO RSCG AUSTRALIA Sydney AUSTRALIA Bronze Lion
A01/062 00736 THE BEAUTY OF A SECOND MONTBLANC INTERNATIONAL NICOLAS RIEUSSEC CHRONOGRAPH LEO BURNETT Milan ITALY Bronze Lion
A04/012 00631 THE NEW STÄDEL STÄDEL MUSEUM FRANKFURT FUNDRAISING CAMPAIGN OGILVY GERMANY Frankfurt GERMANY Bronze Lion
Page 2 of 3

3. PR Lions Winners - CL2012
A05/014 00549 FROM PERÚ FOR PERU FROM PERÚ COUNTRY BRANDING Y&R Lima PERU Bronze Lion
A07/017 00745 SMALL BUSINESS GETS AN OFFICIAL AMERICAN EXPRESS AMERICAN EXPRESS CRISPIN PORTER + BOGUSKY Boulder USA Bronze Lion
DAY
A08/030 00957 PROJECT IMAGIN8ION CANON USA DIGITAL SLR CAMERAS GREY NEW YORK USA Bronze Lion
A09/036 00711 ALZHEIMER EXPERIENCE ALZHEIMER FOUNDATION ALZHEIMER FOUNDATION MARURI GREY Guayaquil ECUADOR Bronze Lion
A10/023 00660 NO NEWS IS BIG NEWS TELIA TELIA PRIME Stockholm SWEDEN Bronze Lion
A11/018 00795 0 VIEWS AMNESTY INTERNATIONAL AMNESTY INTERNATIONAL LOWE GINKGO Montevideo URUGUAY Bronze Lion
A12/009 00474 URBAN ART GALLERY LISBON'S CITY HALL URBAN ART GALLERY TORKE Lisbon PORTUGAL Bronze Lion
A14/011 00160 MEMORIES FOR THE FUTURE GOOGLE JAPAN TSUNAMI VICTIMS MEMORIES HAKUHODO Tokyo JAPAN Bronze Lion
PROJECT
A15/013 00646 PLANT THE BILL ENEL ROMANIA ELECTRONIC BILLING SERVICE SAATCHI & SAATCHI ROMANIA Bucharest ROMANIA Bronze Lion
A16/007 00288 A PERSONAL APOLOGY (JUST FOR YOU) JOHNSON & JOHNSON CANADA O.B. TAMPONS LOWE ROCHE Toronto CANADA Bronze Lion
B01/028 00880 PIANO FOR PEACE STEINWAY & SONS IMAGINE SERIES LIMITED EDITION DDB TRIBAL GROUP Düsseldorf GERMANY Bronze Lion
GRAND PIANO
B01/050 01044 MADRID IBM IBM OGILVY NEW YORK USA Bronze Lion
B02/031 00554 SHARE A COKE COCA-COLA SOUTH PACIFIC COCA-COLA OGILVY & MATHER Sydney AUSTRALIA Bronze Lion
B02/061 01071 NEW YORK WRITES ITSELF VILLAGE VOICE VILLAGE VOICE NEWSPAPER LEO BURNETT NEW YORK USA Bronze Lion
B04/006 00499 OPEN BOOK PROJECT THE REACH FOUNDATION AWARENESS CAMPAIGN DDB GROUP MELBOURNE AUSTRALIA Bronze Lion
B04/012 00770 GED PEP TALK CENTER AD COUNCIL/DOLLAR GENERAL FREE GED CLASSES DDB CHICAGO USA Bronze Lion
LITERACY
B06/010 00757 BE THE COACH SOUTH AFRICAN BREWERIES CARLING BLACK LABEL OGILVY CAPE TOWN SOUTH AFRICA Bronze Lion
B06/025 01029 RSCA HYMN BNPPF FOOTBALL PUBLICIS BRUSSELS BELGIUM Bronze Lion
B07/010 00208 SEARCH FOR AUSTRALIA'S WELL WORN PACIFIC BRANDS DUNLOP VOLLEY ONE GREEN BEAN Sydney AUSTRALIA Bronze Lion
VOLLEYS
C01/020 00230 BREAK THE SILENCE HIMAYA NGO/CAMPAIGN AGAINST SEXUAL LEO BURNETT BEIRUT LEBANON Bronze Lion
CHILD ABUSE
C01/022 00247 REMÁNGATE ARCANGELES FOUNDATION LANDMINE AWARENESS PROXIMITY COLOMBIA Bogota COLOMBIA Bronze Lion
C01/050 00839 SPONSOR THE WHITE HOUSE RECKITT BENCKISER VANISH NAPISAN CRYSTAL WHITE EURO RSCG AUSTRALIA Sydney AUSTRALIA Bronze Lion
Total Entries: 69
Page 3 of 3