This document lists winners of the Outdoor Lions awards from 2012. It provides information on the winning campaigns such as the advertiser, product, agency, and country. Several campaigns won Grand Prix awards, while many others won Gold Lion awards for categories like outdoor, print, and campaigns. The winning agencies came from various countries around the world and worked with advertisers from industries including automotive, beverages, and consumer goods.
Content Is King: Internet Society Briefing Panel at IETF 86Internet Society
In a world where everyone is a publisher, what kind of technology needs to exist to make sure content is truly king. Read the slides from the Internet Society's IETF 86 briefing panel to find out!
Marketing as an INFP:Marketing as an ISTP: How Understanding Your Personality...Marcia Yudkin
Introverts can make outstanding marketers, if they close their ears to conventional marketing advice and instead pay attention to their own personality strengths and preferences. This presentation explains how introverts who are INFP in the Myers-Briggs system can best market themselves without a personality transplant.
Author Marcia Yudkin is a marketing expert who champions the abilities, talents and dignity of introverts. Learn more at http://www.yudkin.com/introverts.htm or sign up for her video course, Marketing for Introverts, at http://tinyurl.com/udmbti .
Content Is King: Internet Society Briefing Panel at IETF 86Internet Society
In a world where everyone is a publisher, what kind of technology needs to exist to make sure content is truly king. Read the slides from the Internet Society's IETF 86 briefing panel to find out!
Marketing as an INFP:Marketing as an ISTP: How Understanding Your Personality...Marcia Yudkin
Introverts can make outstanding marketers, if they close their ears to conventional marketing advice and instead pay attention to their own personality strengths and preferences. This presentation explains how introverts who are INFP in the Myers-Briggs system can best market themselves without a personality transplant.
Author Marcia Yudkin is a marketing expert who champions the abilities, talents and dignity of introverts. Learn more at http://www.yudkin.com/introverts.htm or sign up for her video course, Marketing for Introverts, at http://tinyurl.com/udmbti .
1. Outdoor Lions Winners - CL2012
Cat. No Entry Title Advertiser Product Entrant Company Country Agency Prize
No
A02/043 02739 #COKEHANDS THE COCA-COLA COCA-COLA OGILVY SHANGHAI CHINA OGILVY SHANGHAI Grand Prix
COMPANY
C05/063 03636 THE INVISIBLE DRIVE DAIMLER MERCEDES-BENZ B-CLASS F-CELL JUNG von MATT Hamburg GERMANY JUNG von MATT Hamburg Grand Prix
A01/043 01824 SMARTPHONE NESTLÉ KIT-KAT JWT MEXICO Mexico City MEXICO JWT MEXICO Mexico City Gold Lion Campaign
A01/045 01828 MEETING NESTLÉ KIT-KAT JWT MEXICO Mexico City MEXICO JWT MEXICO Mexico City Gold Lion Campaign
A04/060 04628 BASKETBALL JVC JVC CAMERA GCPX10 DRAFTFCB BRASIL São Paulo BRAZIL DRAFTFCB BRASIL São Paulo Gold Lion Campaign
A04/061 04630 PLAYGROUND JVC JVC CAMERA GCPX10 DRAFTFCB BRASIL São Paulo BRAZIL DRAFTFCB BRASIL São Paulo Gold Lion Campaign
A04/062 04632 SKATE JVC JVC CAMERA GCPX10 DRAFTFCB BRASIL São Paulo BRAZIL DRAFTFCB BRASIL São Paulo Gold Lion Campaign
A08/010 00267 BIKE MERCEDES-BENZ NIGHT VIEW ASSIST BBDO GERMANY Düsseldorf GERMANY BBDO PROXIMITY BERLIN / MARK Gold Lion Campaign
CESKÁ REPUBLICA BBDO Prague
A08/011 00268 CHILD MERCEDES-BENZ NIGHT VIEW ASSIST BBDO GERMANY Düsseldorf GERMANY BBDO PROXIMITY BERLIN / MARK Gold Lion Campaign
CESKÁ REPUBLICA BBDO Prague
A08/012 00269 DEER MERCEDES-BENZ NIGHT VIEW ASSIST BBDO GERMANY Düsseldorf GERMANY BBDO PROXIMITY BERLIN / MARK Gold Lion Campaign
CESKÁ REPUBLICA BBDO Prague
A09/075 02115 CITYSCAPE LIFE CYCLE BICYCLE DDB GROUP SINGAPORE SINGAPORE DDB GROUP SINGAPORE Gold Lion Campaign
A09/076 02117 TERRAIN LIFE CYCLE BICYCLE DDB GROUP SINGAPORE SINGAPORE DDB GROUP SINGAPORE Gold Lion Campaign
A09/077 02119 ROAD MAP LIFE CYCLE BICYCLE DDB GROUP SINGAPORE SINGAPORE DDB GROUP SINGAPORE Gold Lion Campaign
A10/011 00460 AUS TO USA VIRGIN AUSTRALIA FLIGHTS FROM AUSTRALIA TO THE USA CLEMENGER BBDO SYDNEY AUSTRALIA CLEMENGER BBDO SYDNEY Gold Lion
A12/001 01859 ROLLING STONES NEWS INTERNATIONAL NEWSPAPER CHI & PARTNERS London UNITED KINGDOM CHI & PARTNERS London Gold Lion Campaign
A12/002 01861 DRAGONS DEN NEWS INTERNATIONAL NEWSPAPER CHI & PARTNERS London UNITED KINGDOM CHI & PARTNERS London Gold Lion Campaign
A12/003 01860 SPORT NEWS INTERNATIONAL NEWSPAPER CHI & PARTNERS London UNITED KINGDOM CHI & PARTNERS London Gold Lion Campaign
A13/049 04013 FRANKLIN GANDHI WESTERN UNION MONEY TRANSFER McCANN WORLDGROUP INDIA Mumbai INDIA McCANN WORLDGROUP INDIA Gold Lion Campaign
Mumbai
A13/050 04014 LINCOLN FAHD WESTERN UNION MONEY TRANSFER McCANN WORLDGROUP INDIA Mumbai INDIA McCANN WORLDGROUP INDIA Gold Lion Campaign
Mumbai
A13/051 04015 QUEEN MAO WESTERN UNION MONEY TRANSFER McCANN WORLDGROUP INDIA Mumbai INDIA McCANN WORLDGROUP INDIA Gold Lion Campaign
Mumbai
A17/114 04036 KITCHEN CIRCLE SAVE THE CHILDREN SAVE THE CHILDREN Y&R MEXICO MEXICO Y&R MEXICO Gold Lion Campaign
A17/115 04037 LIVINGROOM CIRCLE SAVE THE CHILDREN SAVE THE CHILDREN Y&R MEXICO MEXICO Y&R MEXICO Gold Lion Campaign
A17/116 04038 BEDROOM CIRCLE SAVE THE CHILDREN SAVE THE CHILDREN Y&R MEXICO MEXICO Y&R MEXICO Gold Lion Campaign
Page 1 of 10
2. Outdoor Lions Winners - CL2012
B01/015 01825 MEETING NESTLÉ KIT-KAT JWT MEXICO Mexico City MEXICO JWT MEXICO Mexico City Gold Lion Campaign
B01/016 01827 SMARTPHONE NESTLÉ KIT-KAT JWT MEXICO Mexico City MEXICO JWT MEXICO Mexico City Gold Lion Campaign
B02/051 02738 #COKEHANDS THE COCA-COLA COCA-COLA OGILVY SHANGHAI CHINA OGILVY SHANGHAI Gold Lion
COMPANY
B03/038 03094 CHOCOLATE UNILEVER BREEZE WASHING DETERGENT LOWE SINGAPORE SINGAPORE LOWE SINGAPORE Gold Lion Campaign
B03/039 03095 ICE CREAM UNILEVER BREEZE WASHING DETERGENT LOWE SINGAPORE SINGAPORE LOWE SINGAPORE Gold Lion Campaign
B03/040 03096 KETCHUP UNILEVER BREEZE WASHING DETERGENT LOWE SINGAPORE SINGAPORE LOWE SINGAPORE Gold Lion Campaign
B03/041 03097 ORANGE JUICE UNILEVER BREEZE WASHING DETERGENT LOWE SINGAPORE SINGAPORE LOWE SINGAPORE Gold Lion Campaign
B04/101 04629 BASKETBALL JVC JVC CAMERA GCPX10 DRAFTFCB BRASIL São Paulo BRAZIL DRAFTFCB BRASIL São Paulo Gold Lion Campaign
B04/102 04631 PLAYGROUND JVC JVC CAMERA GCPX10 DRAFTFCB BRASIL São Paulo BRAZIL DRAFTFCB BRASIL São Paulo Gold Lion Campaign
B04/103 04633 SKATE JVC JVC CAMERA GCPX10 DRAFTFCB BRASIL São Paulo BRAZIL DRAFTFCB BRASIL São Paulo Gold Lion Campaign
B05/129 04086 CIVILIZATION-ROME MAXAM TOILETRIES JWT SHANGHAI CHINA JWT SHANGHAI Gold Lion Campaign
B05/130 04093 CIVILIZATION-EGYPT MAXAM TOILETRIES JWT SHANGHAI CHINA JWT SHANGHAI Gold Lion Campaign
B09/087 02116 CITYSCAPE LIFE CYCLE BICYCLE DDB GROUP SINGAPORE SINGAPORE DDB GROUP SINGAPORE Gold Lion Campaign
B09/088 02118 TERRAIN LIFE CYCLE BICYCLE DDB GROUP SINGAPORE SINGAPORE DDB GROUP SINGAPORE Gold Lion Campaign
B09/089 02120 ROAD MAP LIFE CYCLE BICYCLE DDB GROUP SINGAPORE SINGAPORE DDB GROUP SINGAPORE Gold Lion Campaign
B12/001 01858 ROYAL FAMILY THE SUNDAY TIMES/THE NEWSPAPER CHI & PARTNERS London UNITED KINGDOM CHI & PARTNERS London Gold Lion
TIMES
B12/122 03015 DONALD TRUMP FORBES BRASIL FORBES MAGAZINE OGILVY BRASIL São Paulo BRAZIL OGILVY BRASIL São Paulo Gold Lion Campaign
B12/123 03016 RICHARD BRANSON FORBES BRASIL FORBES MAGAZINE OGILVY BRASIL São Paulo BRAZIL OGILVY BRASIL São Paulo Gold Lion Campaign
B12/124 03017 TIGER WOODS FORBES BRASIL FORBES MAGAZINE OGILVY BRASIL São Paulo BRAZIL OGILVY BRASIL São Paulo Gold Lion Campaign
B12/125 03018 MARK ZUCKERBERG FORBES BRASIL FORBES MAGAZINE OGILVY BRASIL São Paulo BRAZIL OGILVY BRASIL São Paulo Gold Lion Campaign
B17/180 02539 OMAR AMNESTY AMNESTY INTERNATIONAL LOWE GINKGO Montevideo URUGUAY LOWE GINKGO Montevideo Gold Lion Campaign
INTERNATIONAL
B17/181 02540 ROBERTO AMNESTY AMNESTY INTERNATIONAL LOWE GINKGO Montevideo URUGUAY LOWE GINKGO Montevideo Gold Lion Campaign
INTERNATIONAL
B17/182 02541 EDUARDO AMNESTY AMNESTY INTERNATIONAL LOWE GINKGO Montevideo URUGUAY LOWE GINKGO Montevideo Gold Lion Campaign
INTERNATIONAL
B17/183 02542 CLAUDIO AMNESTY AMNESTY INTERNATIONAL LOWE GINKGO Montevideo URUGUAY LOWE GINKGO Montevideo Gold Lion Campaign
INTERNATIONAL
C01/013 01223 NORTE ABINBEV NORTE BEER DEL CAMPO NAZCA SAATCHI & ARGENTINA DEL CAMPO NAZCA SAATCHI & Gold Lion
PHOTOBLOCKER SAATCHI Buenos Aires SAATCHI Buenos Aires
C01/020 02238 REAL FRUIT BOXES CAMP NECTAR JUICE AGE ISOBAR São Paulo BRAZIL AGE ISOBAR São Paulo Gold Lion
Page 2 of 10
3. Outdoor Lions Winners - CL2012
C02/109 03835 THE BOOK THAT CAN ETERNA CADENCIA ETERNA CADENCIA DRAFTFCB BUENOS AIRES ARGENTINA DRAFTFCB BUENOS AIRES Gold Lion
´T WAIT
C02/140 04454 TWIGS DB BREWERIES MONTEITH'S CRUSHED CIDER COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Auckland Gold Lion
C03/101 01003 LEGO BUILDERS OF LEGO LEGO SERVICEPLAN Munich GERMANY SERVICEPLAN Munich Gold Lion
SOUND
C04/050 03391 BIKERS CARLSBERG CARLSBERG DUVAL GUILLAUME MODEM Antwerp BELGIUM DUVAL GUILLAUME MODEM Gold Lion
Antwerp
C04/053 03395 PUSH TO ADD TNT TV CHANNEL DUVAL GUILLAUME MODEM Antwerp BELGIUM DUVAL GUILLAUME MODEM Gold Lion
DRAMA Antwerp
D01/020 01028 SHARE A COKE COCA-COLA SOUTH COCA-COLA OGILVY & MATHER Sydney AUSTRALIA OGILVY & MATHER Sydney Gold Lion
PACIFIC
A02/081 04877 AFTERSHAVE DIAGEO GUINNESS ABBOTT MEAD VICKERS BBDO London UNITED KINGDOM ABBOTT MEAD VICKERS BBDO Silver Lion Campaign
London
A02/082 04878 RAZOR DIAGEO GUINNESS ABBOTT MEAD VICKERS BBDO London UNITED KINGDOM ABBOTT MEAD VICKERS BBDO Silver Lion Campaign
London
A02/083 04879 SCARF DIAGEO GUINNESS ABBOTT MEAD VICKERS BBDO London UNITED KINGDOM ABBOTT MEAD VICKERS BBDO Silver Lion Campaign
London
A03/012 01174 THE FLYSWATTER SPOTLESS VAPONA HEREZIE Paris FRANCE HEREZIE Paris Silver Lion Campaign
A03/013 01175 THE HAND SPOTLESS VAPONA HEREZIE Paris FRANCE HEREZIE Paris Silver Lion Campaign
A03/014 01176 THE SHOE SPOTLESS VAPONA HEREZIE Paris FRANCE HEREZIE Paris Silver Lion Campaign
A05/068 04085 CIVILIZATION-ROME MAXAM TOILETRIES JWT SHANGHAI CHINA JWT SHANGHAI Silver Lion Campaign
A05/069 04087 CIVILIZATION-EGYPT MAXAM TOILETRIES JWT SHANGHAI CHINA JWT SHANGHAI Silver Lion Campaign
A06/027 03862 4/3MM SOORUZ SOORUZ PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL Paris Silver Lion Campaign
A06/028 03863 5/4/3MM SOORUZ SOORUZ PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL Paris Silver Lion Campaign
A09/102 03790 ROBBERY FREDDO ICECREAM Y&R BUENOS AIRES ARGENTINA Y&R BUENOS AIRES Silver Lion
A11/016 01192 WOUND SONY COMPUTER SONY PLAYSTATION TBWAESPAÑA Madrid SPAIN TBWAESPAÑA Madrid Silver Lion Campaign
ENTERTAINMENT
A11/017 01193 INJECTION SONY COMPUTER SONY PLAYSTATION TBWAESPAÑA Madrid SPAIN TBWAESPAÑA Madrid Silver Lion Campaign
ENTERTAINMENT
A11/085 01276 ASTERIX AND LEGO LEGO JUNG von MATT Hamburg GERMANY JUNG von MATT Hamburg Silver Lion Campaign
OBELIX
A11/086 01278 ERNIE AND BERT LEGO LEGO JUNG von MATT Hamburg GERMANY JUNG von MATT Hamburg Silver Lion Campaign
A11/087 01280 THE SMURFS LEGO LEGO JUNG von MATT Hamburg GERMANY JUNG von MATT Hamburg Silver Lion Campaign
A11/088 01282 LUCKY AND LUKE LEGO LEGO JUNG von MATT Hamburg GERMANY JUNG von MATT Hamburg Silver Lion Campaign
AND THE DALTONS
A11/089 01284 TICK TRICK AND LEGO LEGO JUNG von MATT Hamburg GERMANY JUNG von MATT Hamburg Silver Lion Campaign
TRACK
A11/126 04596 BIG BANG! UNIVERSAL LEGO OGILVY COSTA RICA San José COSTA RICA OGILVY COSTA RICA San José Silver Lion
A12/034 02688 ARCHITECTURE PENGUIN BOOKS PENGUIN BOOKS Y&R MALAYSIA Kuala Lumpur MALAYSIA Y&R MALAYSIA Kuala Lumpur Silver Lion Campaign
MALAYSIA
Page 3 of 10
4. Outdoor Lions Winners - CL2012
A12/035 02690 FAIRY TALES PENGUIN BOOKS PENGUIN BOOKS Y&R MALAYSIA Kuala Lumpur MALAYSIA Y&R MALAYSIA Kuala Lumpur Silver Lion Campaign
MALAYSIA
A12/036 02692 GARDENING PENGUIN BOOKS PENGUIN BOOKS Y&R MALAYSIA Kuala Lumpur MALAYSIA Y&R MALAYSIA Kuala Lumpur Silver Lion Campaign
MALAYSIA
A12/037 02694 HOBBIES PENGUIN BOOKS PENGUIN BOOKS Y&R MALAYSIA Kuala Lumpur MALAYSIA Y&R MALAYSIA Kuala Lumpur Silver Lion Campaign
MALAYSIA
A12/039 02698 SCIENCE FICTION PENGUIN BOOKS PENGUIN BOOKS Y&R MALAYSIA Kuala Lumpur MALAYSIA Y&R MALAYSIA Kuala Lumpur Silver Lion Campaign
MALAYSIA
A12/040 02700 TRAVEL PENGUIN BOOKS PENGUIN BOOKS Y&R MALAYSIA Kuala Lumpur MALAYSIA Y&R MALAYSIA Kuala Lumpur Silver Lion Campaign
MALAYSIA
A12/042 03507 EGG THE GUARDIAN NEWSPAPER BBH LONDON UNITED KINGDOM BBH LONDON Silver Lion Campaign
A12/043 03508 PYRAMID THE GUARDIAN THE GUARDIAN BBH LONDON UNITED KINGDOM BBH LONDON Silver Lion Campaign
A12/044 03509 GOLD COIN THE GUARDIAN THE GUARDIAN BBH LONDON UNITED KINGDOM BBH LONDON Silver Lion Campaign
A12/045 03510 PILL THE GUARDIAN THE GUARDIAN BBH LONDON UNITED KINGDOM BBH LONDON Silver Lion Campaign
A12/046 03511 RECORD THE GUARDIAN THE GUARDIAN BBH LONDON UNITED KINGDOM BBH LONDON Silver Lion Campaign
A12/047 03512 ORANGE THE GUARDIAN THE GUARDIAN BBH LONDON UNITED KINGDOM BBH LONDON Silver Lion Campaign
A12/048 03513 PIE CHART THE GUARDIAN NEWSPAPER BBH LONDON UNITED KINGDOM BBH LONDON Silver Lion Campaign
A12/078 02922 CHINA/USA EDITORIAL COYUNTURA REVISTA MERCADO JWT ARGENTINA Buenos Aires ARGENTINA JWT ARGENTINA Buenos Aires Silver Lion Campaign
A12/079 02923 INDIA/CHINA EDITORIAL COYUNTURA REVISTA MERCADO JWT ARGENTINA Buenos Aires ARGENTINA JWT ARGENTINA Buenos Aires Silver Lion Campaign
A12/080 02924 BRAZIL/UK EDITORIAL COYUNTURA REVISTA MERCADO JWT ARGENTINA Buenos Aires ARGENTINA JWT ARGENTINA Buenos Aires Silver Lion Campaign
A15/001 00020 SPEED TOUCH TELE2 TELECOMMUNICATIONS FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS Silver Lion Campaign
Gothenburg
A15/002 00021 PIZZA LOVER TELE2 TELECOMMUNICATIONS FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS Silver Lion Campaign
Gothenburg
A15/003 00022 CUPCAKE TELE2 TELECOMMUNICATIONS FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS Silver Lion Campaign
Gothenburg
A15/004 00023 RED HOUSE TELE2 TELECOMMUNICATIONS FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS Silver Lion Campaign
Gothenburg
A15/005 00024 ANDERSSON FAMILY TELE2 TELECOMMUNICATIONS FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS Silver Lion Campaign
Gothenburg
A15/057 03744 EGG GRUPO EXITO - CARULLA COOKING SCHOOL OGILVY & MATHER COLOMBIA Bogotá COLOMBIA OGILVY & MATHER COLOMBIA Silver Lion Campaign
CARULLA Bogotá
A15/058 03745 TOAST GRUPO EXITO - CARULLA COOKING SCHOOL OGILVY & MATHER COLOMBIA Bogotá COLOMBIA OGILVY & MATHER COLOMBIA Silver Lion Campaign
CARULLA Bogotá
A17/275 05016 OIL ON CANVAS GREENPEACE NEW GREENPEACE PUBLICIS MOJO Auckland NEW ZEALAND PUBLICIS MOJO Auckland Silver Lion
ZEALAND
B01/011 01080 MOMMY'S BOY TIGER BRANDS ENTERPRISE TBWAHUNTLASCARIS SOUTH AFRICA TBWAHUNTLASCARIS Silver Lion
JOHANNESBURG JOHANNESBURG
B03/131 05092 GREEN HENKEL PATTEX DDB&CO Istanbul TURKEY DDB&CO Istanbul Silver Lion Campaign
B03/132 05093 RED HENKEL PATTEX DDB&CO Istanbul TURKEY DDB&CO Istanbul Silver Lion Campaign
Page 4 of 10
5. Outdoor Lions Winners - CL2012
B03/133 05091 BLUE HENKEL PATTEX DDB&CO Istanbul TURKEY DDB&CO Istanbul Silver Lion Campaign
B05/100 01654 WEIGHT LIFTER RECKITT&BENCKISER STREPSILS - SORE THROAT LOZENGES EURO RSCG ESPAÑA Madrid SPAIN EURO RSCG ESPAÑA Madrid Silver Lion Campaign
B05/101 01655 BIRTH RECKITT&BENCKISER STREPSILS - SORE THROAT LOZENGES EURO RSCG ESPAÑA Madrid SPAIN EURO RSCG ESPAÑA Madrid Silver Lion Campaign
B05/102 01656 PARACHUTE RECKITT&BENCKISER STREPSILS - SORE THROAT LOZENGES EURO RSCG ESPAÑA Madrid SPAIN EURO RSCG ESPAÑA Madrid Silver Lion Campaign
B07/028 04645 MARRIAGE PAPER MATE LIQUID PAPER DRAFTFCB BRASIL São Paulo BRAZIL DRAFTFCB BRASIL São Paulo Silver Lion Campaign
B07/030 04649 OFFICE PAPER MATE LIQUID PAPER DRAFTFCB BRASIL São Paulo BRAZIL DRAFTFCB BRASIL São Paulo Silver Lion Campaign
B07/031 04651 COURT PAPER MATE LIQUID PAPER DRAFTFCB BRASIL São Paulo BRAZIL DRAFTFCB BRASIL São Paulo Silver Lion Campaign
B08/108 03691 LIONS LAND ROVER DEFENDER Y&R SOUTH AFRICA Johannesburg SOUTH AFRICA Y&R SOUTH AFRICA Johannesburg Silver Lion Campaign
B08/109 03692 BUFFALO LAND ROVER DEFENDER Y&R SOUTH AFRICA Johannesburg SOUTH AFRICA Y&R SOUTH AFRICA Johannesburg Silver Lion Campaign
B08/110 03693 BUSHBABY LAND ROVER DEFENDER Y&R SOUTH AFRICA Johannesburg SOUTH AFRICA Y&R SOUTH AFRICA Johannesburg Silver Lion Campaign
B09/114 02894 CLOWN HARVEY NICHOLS SUMMER SALE DDB UK London UNITED KINGDOM DDB UK London Silver Lion Campaign
B09/115 02895 BALACLAVA HARVEY NICHOLS SUMMER SALE DDB UK London UNITED KINGDOM DDB UK London Silver Lion Campaign
B09/116 02896 STOCKING HARVEY NICHOLS SUMMER SALE DDB UK London UNITED KINGDOM DDB UK London Silver Lion Campaign
B11/027 01194 WOUND SONY COMPUTER SONY PLAYSTATION TBWAESPAÑA Madrid SPAIN TBWAESPAÑA Madrid Silver Lion Campaign
ENTERTAINMENT
B11/028 01195 INJECTION SONY COMPUTER SONY PLAYSTATION TBWAESPAÑA Madrid SPAIN TBWAESPAÑA Madrid Silver Lion Campaign
ENTERTAINMENT
B11/093 01277 ASTERIX AND LEGO LEGO JUNG von MATT Hamburg GERMANY JUNG von MATT Hamburg Silver Lion Campaign
OBELIX
B11/094 01279 ERNIE AND BERT LEGO LEGO JUNG von MATT Hamburg GERMANY JUNG von MATT Hamburg Silver Lion Campaign
B11/095 01281 THE SMURFS LEGO LEGO JUNG von MATT Hamburg GERMANY JUNG von MATT Hamburg Silver Lion Campaign
B11/096 01283 LUCKY LUKE AND LEGO LEGO JUNG von MATT Hamburg GERMANY JUNG von MATT Hamburg Silver Lion Campaign
THE DALTONS
B11/097 01285 TICK TRICK AND LEGO LEGO JUNG von MATT Hamburg GERMANY JUNG von MATT Hamburg Silver Lion Campaign
TRACK
C01/100 02987 RECIPE RECEIPT UNILEVER HELLMANN’S MAYONNAISE OGILVY BRASIL São Paulo BRAZIL OGILVY BRASIL São Paulo Silver Lion
C01/112 04340 FASHION LIKE C&A C&A DDB BRASIL São Paulo BRAZIL DDB BRASIL São Paulo Silver Lion
C02/084 01866 TROJAN SHIRT EXIT DEUTSCHLAND EXIT GERMANY GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER Hamburg Silver Lion
C03/118 02346 SUNNY SALE EMART EMART CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE Seoul Silver Lion
C03/239 02991 SPRITE SHOWER COCA-COLA COMPANY SPRITE OGILVY BRASIL São Paulo BRAZIL OGILVY BRASIL São Paulo Silver Lion
C03/241 03902 TANG SHAKER TANG TANG DRINK OGILVY & MATHER ARGENTINA Buenos ARGENTINA OGILVY & MATHER ARGENTINA Silver Lion
Aires Buenos Aires
Page 5 of 10
6. Outdoor Lions Winners - CL2012
C04/089 02357 THE WORST BREATH FERRERO TIC TAC OGILVY FRANCE Paris FRANCE OGILVY FRANCE Paris Silver Lion
IN THE WORLD
C04/106 04490 THE CONCERT OF TOYS'R'US TOYS'R'US CHINA Madrid SPAIN CHINA Madrid Silver Lion
TOYS
C04/112 03834 3D LIVE THEATRE NEW SAN JVC - 3D CAMCORDER DRAFTFCB BUENOS AIRES ARGENTINA DRAFTFCB BUENOS AIRES Silver Lion
C05/071 03558 TOYOTA IQ TOYOTA BELGIUM TOYOTA IQ HAPPINESS BRUSSELS BELGIUM HAPPINESS BRUSSELS Silver Lion
STREETVIEW
C06/008 00193 RUN WITH RYAN ASICS ASICS VITRO San Diego USA VITRO San Diego Silver Lion
C06/011 00220 KEY TO VIANO MERCEDES-BENZ VANS MERCEDES-BENZ VIANO LUKAS LINDEMANN ROSINSKI Hamburg GERMANY LUKAS LINDEMANN ROSINSKI Silver Lion
Hamburg
C06/078 03817 MOBILE MEDIC AUSTRALIAN DEFENCE DEFENCE UNIVERSITIES SPONSORSHIP GEORGE PATTERSON Y&R Melbourne AUSTRALIA GEORGE PATTERSON Y&R Silver Lion
FORCE Melbourne / VML Kansas City
A01/058 01513 COMMITMENT PT BOX INOVASI SEITENBACHER MUSLI CEREAL JWT Jakarta INDONESIA JWT Jakarta Bronze Lion
INDONESIA Campaign
A01/059 01515 FEAR PT BOX INOVASI SEITENBACHER MUSLI CEREAL JWT Jakarta INDONESIA JWT Jakarta Bronze Lion
INDONESIA Campaign
A01/060 01517 RESPONSIBILITY PT BOX INOVASI SEITENBACHER MUSLI CEREAL JWT Jakarta INDONESIA JWT Jakarta Bronze Lion
INDONESIA Campaign
A03/042 03985 LEAFLET HENKEL LOCTITE LOCTITE SUPER GLU DDB TRIBAL GROUP Berlin GERMANY DDB TRIBAL GROUP Berlin Bronze Lion
A04/035 02566 TRAIN WESTONE (THINKING EARPHONES DDB GROUP HONG KONG HONG KONG DDB GROUP HONG KONG Bronze Lion
GROUP) Campaign
A04/036 02569 TUNNEL WESTONE (THINKING EARPHONES DDB GROUP HONG KONG HONG KONG DDB GROUP HONG KONG Bronze Lion
GROUP) Campaign
A04/037 02570 CAFE WESTONE (THINKING EARPHONES DDB GROUP HONG KONG HONG KONG DDB GROUP HONG KONG Bronze Lion
GROUP) Campaign
A05/079 03053 FIREWORKS UNILEVER AXE BBH LONDON UNITED KINGDOM BBH LONDON Bronze Lion
Campaign
A05/081 03055 PETROL STATION UNILEVER AXE BBH LONDON UNITED KINGDOM BBH LONDON Bronze Lion
Campaign
A05/112 02914 ANNIVERSARY ABBOTT ENSURE NUTRITIONAL COMPLEMENT JWT ARGENTINA Buenos Aires ARGENTINA JWT ARGENTINA Buenos Aires Bronze Lion
Campaign
A05/113 02915 FOOTBALL ABBOTT ENSURE NUTRITIONAL COMPLEMENT JWT ARGENTINA Buenos Aires ARGENTINA JWT ARGENTINA Buenos Aires Bronze Lion
Campaign
A08/039 02865 MUPI SMART MERCEDES-BENZ VEHICLES CONTRAPUNTO BBDO Madrid SPAIN CONTRAPUNTO BBDO Madrid Bronze Lion
A08/051 03722 THE TRIANGLE MERCEDES-BENZ BLIND SPOT ASSIST NET#WORK BBDO Johannesburg SOUTH AFRICA NET#WORK BBDO Johannesburg Bronze Lion
KNOWS
A08/062 03080 LOOK TWICE – DAIMLER MERCEDES BENZ JUNG von MATT Hamburg GERMANY JUNG von MATT Hamburg Bronze Lion
GREEN JACKET MAN Campaign
A08/063 03081 LOOK TWICE – DAIMLER MERCEDES BENZ JUNG von MATT Hamburg GERMANY JUNG von MATT Hamburg Bronze Lion
WHITE SHIRT MAN Campaign
A08/064 03082 LOOK TWICE – BLUE DAIMLER MERCEDES BENZ JUNG von MATT Hamburg GERMANY JUNG von MATT Hamburg Bronze Lion
SHIRT MAN Campaign
A08/068 03986 HEDGEHOG AND VOLKSWAGEN VOLKSWAGEN BRAND DDB TRIBAL GROUP Berlin GERMANY DDB TRIBAL GROUP Berlin Bronze Lion
FISH
Page 6 of 10
7. Outdoor Lions Winners - CL2012
A09/110 03025 FRY LIGHTS McDONALD'S McDONALD'S FRIES LEO BURNETT CHICAGO USA LEO BURNETT CHICAGO Bronze Lion
A10/035 03173 PARIS EXPEDIA EXPEDIA CITY BREAKS OGILVY & MATHER LONDON UNITED KINGDOM OGILVY & MATHER LONDON Bronze Lion
Campaign
A10/036 03174 MOSCOW EXPEDIA EXPEDIA CITY BREAKS OGILVY & MATHER LONDON UNITED KINGDOM OGILVY & MATHER LONDON Bronze Lion
Campaign
A10/037 03175 LONDON EXPEDIA EXPEDIA CITY BREAKS OGILVY & MATHER LONDON UNITED KINGDOM OGILVY & MATHER LONDON Bronze Lion
Campaign
A14/016 01640 DICE OUTDOOR DICE HOLDING DICE.COM BARKLEY Kansas City USA BARKLEY Kansas City Bronze Lion
CAMPAIGN COMPANY
A16/013 05164 GOAT RADIKAL NEWSPAPER DDB&CO Istanbul TURKEY DDB&CO Istanbul Bronze Lion
Campaign
A16/014 05165 ANIMALS RADIKAL NEWSPAPER DDB&CO Istanbul TURKEY DDB&CO Istanbul Bronze Lion
Campaign
A16/015 05166 A LAS RADIKAL NEWSPAPER DDB&CO Istanbul TURKEY DDB&CO Istanbul Bronze Lion
Campaign
A16/016 05167 WHERE RADIKAL NEWSPAPER DDB&CO Istanbul TURKEY DDB&CO Istanbul Bronze Lion
Campaign
A17/215 03732 DOG RAISING THE ROOF RAISING THE ROOF LEO BURNETT TORONTO CANADA LEO BURNETT TORONTO Bronze Lion
Campaign
A17/216 03733 OUTSIDE RAISING THE ROOF RAISING THE ROOF LEO BURNETT TORONTO CANADA LEO BURNETT TORONTO Bronze Lion
Campaign
A17/217 03734 HELP RAISING THE ROOF RAISING THE ROOF LEO BURNETT TORONTO CANADA LEO BURNETT TORONTO Bronze Lion
Campaign
A17/218 03735 JOB RAISING THE ROOF RAISING THE ROOF LEO BURNETT TORONTO CANADA LEO BURNETT TORONTO Bronze Lion
Campaign
A17/236 03007 A CLARO MOBILE COMPANY OGILVY BRASIL São Paulo BRAZIL OGILVY BRASIL São Paulo Bronze Lion
Campaign
A17/237 03009 T CLARO MOBILE COMPANY OGILVY BRASIL São Paulo BRAZIL OGILVY BRASIL São Paulo Bronze Lion
Campaign
A17/239 03013 I CLARO MOBILE COMPANY OGILVY BRASIL São Paulo BRAZIL OGILVY BRASIL São Paulo Bronze Lion
Campaign
B01/023 05029 FUNKY DUDDIES - MARS FOOD CHINA M&M'S BBDO Beijing CHINA BBDO Beijing Bronze Lion
CHAIRMAN Campaign
B01/024 05030 FUNKY DUDDIES - MARS FOOD CHINA M&M'S BBDO Beijing CHINA BBDO Beijing Bronze Lion
FOUNDER Campaign
B01/025 05031 FUNKY DUDDIES - MARS FOOD CHINA M&M'S BBDO Beijing CHINA BBDO Beijing Bronze Lion
PRINCIPAL Campaign
B01/069 01514 COMMITMENT PT BOX INOVASI SEITENBACHER MUSLI CEREAL JWT Jakarta INDONESIA JWT Jakarta Bronze Lion
INDONESIA Campaign
B01/070 01516 FEAR PT BOX INOVASI SEITENBACHER MUSLI CEREAL JWT Jakarta INDONESIA JWT Jakarta Bronze Lion
INDONESIA Campaign
B01/071 01518 RESPONSIBILITY PT BOX INOVASI SEITENBACHER MUSLI CEREAL JWT Jakarta INDONESIA JWT Jakarta Bronze Lion
INDONESIA Campaign
B02/081 02025 PRINCESS CAFE BONOGRAO COFFEE Y&R SÃO PAULO BRAZIL Y&R SÃO PAULO Bronze Lion
Campaign
B02/082 02026 LUCHA LIBRE CAFE BONOGRAO COFFEE Y&R SÃO PAULO BRAZIL Y&R SÃO PAULO Bronze Lion
Campaign
B02/083 02027 OLD MAN CAFE BONOGRAO COFFEE Y&R SÃO PAULO BRAZIL Y&R SÃO PAULO Bronze Lion
Campaign
B03/042 03098 ARCHAEOLOGIST UNILEVER OMO WASHING DETERGENT LOWE SINGAPORE SINGAPORE LOWE SINGAPORE Bronze Lion
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8. Outdoor Lions Winners - CL2012
B03/101 03631 VASE OFFICE DEPOT OFFICE DEPOT BUBBLE CUSHION WRAP CREATIVE JUICEBANGKOK (TBWA) THAILAND CREATIVE JUICEBANGKOK Bronze Lion
(TBWA) Campaign
B03/102 03632 WINE GLASS OFFICE DEPOT OFFICE DEPOT BUBBLE CUSHION WRAP CREATIVE JUICEBANGKOK (TBWA) THAILAND CREATIVE JUICEBANGKOK Bronze Lion
(TBWA) Campaign
B03/103 03633 PLATE OFFICE DEPOT OFFICE DEPOT BUBBLE CUSHION WRAP CREATIVE JUICEBANGKOK (TBWA) THAILAND CREATIVE JUICEBANGKOK Bronze Lion
(TBWA) Campaign
B04/024 03223 SNATCHER IT COMM PERSADA PANASONIC CCTV HD CAMERA HAKUHODO INDONESIA Jakarta INDONESIA HAKUHODO INDONESIA Jakarta Bronze Lion
Campaign
B04/025 03225 FIRED IT COMM PERSADA PANASONIC CCTV HD CAMERA HAKUHODO INDONESIA Jakarta INDONESIA HAKUHODO INDONESIA Jakarta Bronze Lion
Campaign
B04/026 03227 ROBBER IT COMM PERSADA PANASONIC CCTV HD CAMERA HAKUHODO INDONESIA Jakarta INDONESIA HAKUHODO INDONESIA Jakarta Bronze Lion
Campaign
B04/027 03229 THIEF IT COMM PERSADA PANASONIC CCTV HD CAMERA HAKUHODO INDONESIA Jakarta INDONESIA HAKUHODO INDONESIA Jakarta Bronze Lion
Campaign
B05/108 02055 MAO ZEDONG SANTHER NAPPIES BRAND TALENT São Paulo BRAZIL TALENT São Paulo Bronze Lion
Campaign
B05/109 02056 JULIUS CAESAR SANTHER NAPPIES BRAND TALENT São Paulo BRAZIL TALENT São Paulo Bronze Lion
Campaign
B05/110 02057 NAPOLEON SANTHER NAPPIES BRAND TALENT São Paulo BRAZIL TALENT São Paulo Bronze Lion
Campaign
B08/156 02636 CLOWN FIAT FIAT LEO BURNETT TAILOR MADE São Paulo BRAZIL LEO BURNETT TAILOR MADE São Bronze Lion
Paulo Campaign
B08/157 02637 BUTLER FIAT ORIGINAL PARTS LEO BURNETT TAILOR MADE São Paulo BRAZIL LEO BURNETT TAILOR MADE São Bronze Lion
Paulo Campaign
B08/158 02638 NURSE FIAT CAR LEO BURNETT TAILOR MADE São Paulo BRAZIL LEO BURNETT TAILOR MADE São Bronze Lion
Paulo Campaign
B08/167 02022 BEAR GOODYEAR GOODYEAR TYRES Y&R SÃO PAULO BRAZIL Y&R SÃO PAULO Bronze Lion
B11/055 03819 MARC AUSTRALIAN FOOTBALL 2011 FINALS SERIES GEORGE PATTERSON Y&R Melbourne AUSTRALIA GEORGE PATTERSON Y&R Bronze Lion
LEAGUE Melbourne Campaign
B11/056 03820 SCOTT AUSTRALIAN FOOTBALL 2011 FINALS SERIES GEORGE PATTERSON Y&R Melbourne AUSTRALIA GEORGE PATTERSON Y&R Bronze Lion
LEAGUE Melbourne Campaign
B11/057 03821 JIMMY AUSTRALIAN FOOTBALL 2011 FINALS SERIES GEORGE PATTERSON Y&R Melbourne AUSTRALIA GEORGE PATTERSON Y&R Bronze Lion
LEAGUE Melbourne Campaign
B11/199 04597 BIG BANG! UNIVERSAL LEGO OGILVY COSTA RICA San José COSTA RICA OGILVY COSTA RICA San José Bronze Lion
B12/030 02253 OZZY OSBOURNE KISS FM KISS FM LUA São Paulo BRAZIL LUA São Paulo Bronze Lion
B12/039 02066 MOUSE GO OUTSIDE MAGAZINE GO OUTSIDE MAGAZINE TALENT São Paulo BRAZIL TALENT São Paulo Bronze Lion
Campaign
B12/040 02067 SMART PHONE GO OUTSIDE MAGAZINE GO OUTSIDE MAGAZINE TALENT São Paulo BRAZIL TALENT São Paulo Bronze Lion
Campaign
B12/042 02689 ARCHITECTURE PENGUIN BOOKS PENGUIN BOOKS Y&R MALAYSIA Kuala Lumpur MALAYSIA Y&R MALAYSIA Kuala Lumpur Bronze Lion
MALAYSIA Campaign
B12/043 02691 FAIRY TALES PENGUIN BOOKS PENGUIN BOOKS Y&R MALAYSIA Kuala Lumpur MALAYSIA Y&R MALAYSIA Kuala Lumpur Bronze Lion
MALAYSIA Campaign
B12/044 02693 GARDENING PENGUIN BOOKS PENGUIN BOOKS Y&R MALAYSIA Kuala Lumpur MALAYSIA Y&R MALAYSIA Kuala Lumpur Bronze Lion
MALAYSIA Campaign
B12/045 02695 HOBBIES PENGUIN BOOKS PENGUIN BOOKS Y&R MALAYSIA Kuala Lumpur MALAYSIA Y&R MALAYSIA Kuala Lumpur Bronze Lion
MALAYSIA Campaign
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9. Outdoor Lions Winners - CL2012
B12/047 02699 SCIENCE FICTION PENGUIN BOOKS PENGUIN BOOKS Y&R MALAYSIA Kuala Lumpur MALAYSIA Y&R MALAYSIA Kuala Lumpur Bronze Lion
MALAYSIA Campaign
B12/048 02701 TRAVEL PENGUIN BOOKS PENGUIN BOOKS Y&R MALAYSIA Kuala Lumpur MALAYSIA Y&R MALAYSIA Kuala Lumpur Bronze Lion
MALAYSIA Campaign
B13/001 00212 PLAYSTATION MAPFRE MAPFRE ZAPPING/M&C SAATCHI Madrid SPAIN ZAPPING/M&C SAATCHI Madrid Bronze Lion
Campaign
B13/002 00295 SMART CAR MAPFRE MAPFRE ZAPPING/M&C SAATCHI Madrid SPAIN ZAPPING/M&C SAATCHI Madrid Bronze Lion
Campaign
B13/003 00296 TOY STORY MAPFRE MAPFRE ZAPPING/M&C SAATCHI Madrid SPAIN ZAPPING/M&C SAATCHI Madrid Bronze Lion
Campaign
B14/066 04769 ALI GETTY IMAGES GETTY IMAGES ALMAPBBDO São Paulo BRAZIL ALMAPBBDO São Paulo Bronze Lion
B15/024 01059 SNOW WHITE AND COLSUBSIDIO BOOK EXCHANGE LOWE-SSP3 Bogotá COLOMBIA LOWE-SSP3 Bogotá Bronze Lion
SHERLOCK HOLMES LIBRARIES Campaign
B15/025 01060 HARRY POTTER AND COLSUBSIDIO BOOK EXCHANGE LOWE-SSP3 Bogotá COLOMBIA LOWE-SSP3 Bogotá Bronze Lion
TROY LIBRARIES Campaign
B15/026 01061 LITTLE RED RIDING COLSUBSIDIO BOOK EXCHANGE LOWE-SSP3 Bogotá COLOMBIA LOWE-SSP3 Bogotá Bronze Lion
HOOD AND MOBY LIBRARIES Campaign
DICK
B15/104 03746 EGG GRUPO EXITO - CARULLA COOKING SCHOOL OGILVY & MATHER COLOMBIA Bogotá COLOMBIA OGILVY & MATHER COLOMBIA Bronze Lion
CARULLA Bogotá Campaign
B15/105 03747 TOAST GRUPO EXITO - CARULLA COOKING SCHOOL OGILVY & MATHER COLOMBIA Bogotá COLOMBIA OGILVY & MATHER COLOMBIA Bronze Lion
CARULLA Bogotá Campaign
B16/024 03285 MOUNTAIN LAND ROVER LAND ROVER Y&R DUBAI UNITED ARAB Y&R DUBAI Bronze Lion
EMIRATES Campaign
B16/025 03286 ORANGUTAN LAND ROVER LAND ROVER Y&R DUBAI UNITED ARAB Y&R DUBAI Bronze Lion
EMIRATES Campaign
B16/026 03287 RIVER LAND ROVER LAND ROVER Y&R DUBAI UNITED ARAB Y&R DUBAI Bronze Lion
EMIRATES Campaign
C01/006 00936 LITERARY POP-UPS FILIGRANES FILIGRANES BOOKSTORE AIR BRUSSELS BELGIUM AIR BRUSSELS Bronze Lion
C01/103 03904 RUGBEER CERVEZA SALTA CERVEZA SALTA OGILVY & MATHER ARGENTINA Buenos ARGENTINA OGILVY & MATHER ARGENTINA Bronze Lion
Aires Buenos Aires
C01/119 04556 THE SCREAM FABER-CASTELL ARTIST COLOR PENCILS OGILVY & MATHER SINGAPORE SINGAPORE OGILVY & MATHER SINGAPORE Bronze Lion
C02/081 02482 SNOOP DOGG'S SNOOP DOGG KING SIZE SLIM ROLLING PAPERS PEREIRA & O'DELL San Francisco USA PEREIRA & O'DELL San Francisco Bronze Lion
SMOKABLE BOOK
C02/114 01029 'SHARE A COKE' - COCA-COLA SOUTH COCA-COLA OGILVY & MATHER Sydney AUSTRALIA OGILVY & MATHER Sydney Bronze Lion
BOTTLES AND CANS PACIFIC
C03/032 00320 LAY'S MACHINE PEPSICO ALIMENTOS LAY'S BBDO ARGENTINA Buenos Aires ARGENTINA BBDO ARGENTINA Buenos Aires / Bronze Lion
+CASTRO Buenos Aires
C03/206 04164 CONTREXPERIENCE CONTREX MINERAL WATERS MARCEL Paris FRANCE MARCEL Paris Bronze Lion
C03/233 04455 SKATE PINBALL FRUCOR BEVERAGES MOUNTAIN DEW COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Auckland Bronze Lion
C04/031 00621 SMART EBALL DAIMLER SMART FORTWO ELECTRIC DRIVE BBDO GERMANY Düsseldorf GERMANY BBDO PROXIMITY BERLIN Bronze Lion
C04/055 01058 RIVERS OF LIGHT MINISTRY OF DEFENSE HUMANITARIAN DEMOBILIZATION LOWE-SSP3 Bogotá COLOMBIA LOWE-SSP3 Bogotá Bronze Lion
PROGRAM
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10. Outdoor Lions Winners - CL2012
C04/072 01481 FROM PERÚ FOR PROM PERÚ PERU TOURISM Y&R Lima PERU Y&R Lima Bronze Lion
PERU
C04/140 05048 PARKING TICKET T-MOBILE T-MOBILE SAATCHI & SAATCHI London UNITED KINGDOM SAATCHI & SAATCHI London Bronze Lion
C04/149 03407 SMOKING KID THAI HEALTH ANTI-SMOKING AWARENESS OGILVY & MATHER Bangkok THAILAND OGILVY & MATHER Bangkok Bronze Lion
PROMOTION
FOUNDATION
C05/027 01225 THE CHEERING COCA-COLA COCA-COLA DEL CAMPO NAZCA SAATCHI & ARGENTINA DEL CAMPO NAZCA SAATCHI & Bronze Lion
TRUCK SAATCHI Buenos Aires SAATCHI Buenos Aires
C05/095 02480 DISCOVER WHAT CANAL+ BORGIA SERIES CAKE PARIS Paris FRANCE CAKE PARIS Paris Bronze Lion
YOU SHOULD NOT
HAVE
C06/016 00362 CODE: NOAH NOAH ANIMAL PROTECTION JUNG von MATT Hamburg GERMANY JUNG von MATT Hamburg Bronze Lion
Total Entries: 112
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