2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
4. 1. Dampak dari
Penahanan Dana
(Pendanaan
Internal
•Alasan yang berkaitan dengan pajak untuk
beranggapan bahwa investor mungkin lebih
menyukai pembagian dividen yang rendah
daripada yang tinggi:
1. pertumbuhan laba dianggap menghasilkan
kenaikan harga saham dan keuntungan modal
yang pajaknya rendah dan menggantikan
dividen yang pajaknya tinggi
2. pajak atas keuntungan yang tidak
dibayarkan sampai sham terjual. Karena
adanya efek nilai waktu, dimana satu dolar
yang dibayarkan di masa datang mempunyai
biaya efektif yang lebih rendah daripada satu
dolar yang dibayarkan hari ini.
5. 1. Dampak dari
Penahanan Dana
(Pendanaan
Internal
•Karena adanya keuntungan-keuntungan
pajak itulah, para investor lebih suka
perusahaan menahan Sebagian besar laba
perusahaan
•Maka para investor akan mau membayar
lebih tinggi untuk perusahaan yang
oembagian dividennya rendah daripada
perusahaan sejenis yang pembagian
dib=vidennya tinggi.
6. Dampak dari pendanaan
memlalui modal dan restibusi
laba
● Penerbitan saham yang mengisyaratkan
adanya pengembalian yang diharapkan oleh
pemodal
● Terkait dengan unsur pajak dalam dividen,
lebijakan atas pembayaran dividen yang
tinggi akan memindahkan harga saham
karena dividen, dikarenakan pajak yang
tinggi daripada keuntungan modal
(Brennan 1970 dalam fama dan French
1997)
● Bagi perusahaan yang membagikan dividen,
apapun bentuknya (dividen tunai atau
dividen saham), bukan merupakan
pengurang beban pajak perusahaan.
7. Dampak dari pendanaan
memlalui modal dan restibusi
laba
● Pengembalian yang diharapkan investor
tidak hanya berupa dividen saja melainkan
juga modal. Pajak atas keuntungan modal
dapat ditunda hingga penjualan saham yang
sesungguhnya.(Ketika direalisasi)
● Selain itu, dengan menjual saham untuk
merealisir keuntungan modal, pemodal
membayar biaya transaksi tertentu dan
(seharusnya) membayar pajak.
● Tetapi dengan menerima dividen (tidak
perlu membayra biaya transaksii) pemodal
justru hanya membayar pajak. Hal ini dapat
menyebabkan pajak atas keuntungan modal
lebih kecil daripada dividen( husnan dan
pudjiastuti, 2004)
8. Dampak dari pendaan melalui utang
(debt financing) terutama oleh pemegang
sahamnya
● Keputusan pendanaan menjadi relevam melalui utang dalam keadaan
ada pajak
● Hal ini dikarenakan bunga yang dibayar oleh perusahaan merupakan
pengurang pajak penghasilan (tax deductibility of interest payment)
● Dengan memasukkan unsur pajak, kebanyakan pakar keuangan setuju
bahwa utang memiliki dampak positif atas penilaian total perusahaan
9. Dampak dari pendaan melalui utang
(debt financing) terutama oleh pemegang
sahamnya
● Utang digunakan untuk pendanaan maupun investasi seperti
pembelian aktiva tetap yang memiliki tax shield atau perlindungan
pajak, karena depresiasi aktiva tetap yang merupakan dana non cash
dapat digunakan untuk mengurangi beban pajak yang ditanggung
perusahaan.
● Sedangkan, pembayaran bunga utang merupajakn biaya pengurang
pajak perusahaan yang berutang
● Berbeda dengan dividen yang merupakan non deductible expense,
akibatnya jumlah total dana yang tersedia untuk membayar para
pemilik utang dan pemegang saham akan lebih besar jika iutang
digunakan, sehingga bunga utang juga disebut perlindugan pajak.
10. Dampak dari pendaan melalui utang
(debt financing) terutama oleh pemegang
sahamnya
● Semakin besar jumlah utang semakin besar pula keuntungan
perlindungan pajak dan semakin besar nilai perusahaan,jika semua hal
lain dianggap tetap.
● Namun, jika penghasilan kena pajak jumlahnya kecil atau mengecil atau
negatuf, keuntungan perlindungan pajak dari utang akan berkurang
atau bahkan tidak ada. Selain itu, jika perusahaan bangkrut dan
dilikuidasi, penghematan pajak dimasa depan yang berhubungan
dengan utang akan hilang. Hal ini membuat keuntungan perlindungan
pajak atas utang menjadi tidak pasti
11. Factoring (anjak piutang) and
leasing (sewaguna usaha)
● Factoring (anjak piutang) adalah badan usaha yang melakukan kegiatan
pembiayaan dalam bentuk pembelian dan/atau pengalihan serta
pengurusan piutang atau taguhan jangka pendek suatu perusahaan
dari transaksi perdagangan dalam dan luar negeri
● Kegiatan Factoring (Anjak Piutang) dapat dilakukan dalam bentuk:
• Pembelian atau pengalihan piutang/tagihan jangka pendek dari
transaksi perdagangan dalam dan lar negeri
• Penatausahaan dan penagihan piutang perusahaan penjual piutang
12. Factoring (anjak piutang) and
leasing (sewaguna usaha)
● Pihak-pihak yang terkaiat dengan kegiatan factoring (Anjak Piutang) :
● 1. Pnjual Piutang (Client) adalah perusahaan yang menjual dan/atau
mengalihkan piutang atau tagihannya yang timbul dari transaksi
perdagangan kepada Perusahaan pembiayaan
● 2. Perusahaan Anjak Piutag (Factoring) adalah perusahaan yang akan
mengambil alih atau mengelola piutang atau penjualan kredit
debiturnya
● 3. Debitur adalah nasabah yang mempunyai hutang kepada kreditur
(client)
13. Factoring (anjak piutang) and
leasing (sewaguna usaha)
Manfaat Factoring (Anjak Piutang):
● Menurunkan biaya produksi
● Memberikan fasilitas pembayaran di muka
● Meningkatkan daya saing perusahaan klien
● Meningkatkan kemampuan perusahaan klien dalam memperoleh data
● Menghindari kerugian karena kresit macet
● Mempercepat proses ekonomi
14. Factoring (anjak piutang) and
leasing (sewaguna usaha)
● Sewa guna usaha (Leasing) adalah suatu kontrak antara lessor (pemilik
barang modal) dengan lessee (pengguna barang modal), dimana lessor
memberikan hak kepada lessee untk menggunakan modal selama
jangka waktu tertentu dengan sutau imbalan berkala dari lessee yang
besarnya tergantubg dari perjanjian antara lessor dan lessee
15. Factoring (anjak piutang) and
leasing (sewaguna usaha)
Kegiatan usaha Leasing:
• Kegiatan Sewa Guna Usaha dilakukan dalam bentuk pengadaan barang
modal bagi Penyewa Guna Usaha, baik dengan maupun tanpa hak opsi
untuk membeli barang tersebut (finance lessee atau operating lessee)
• Pengadaan barang modal dapat juga dilakukan dengan cara membeli
barang penyewa guna usaha yang kemudian di sewa huna usahakan
Kembali
• Sepanjang penjanjian sewa guna usaha masih berlaku, hak milik atas
barang mosal objek transaksi sewa guna usaha berada pada
Perusahaan Leasing
16. Factoring (anjak piutang) and
leasing (sewaguna usaha)
● Pihak-pihak yang terkait dalam kegiatan Leasing:
● Penyewa guna usaha (Lessee)adalah perusahaan atau prorangan yang
menggunakan barang modal dengan pembiayaan dari perusahaan
pembiayaan (Lessor)
● Lessor adalah perusahan Sewa Guna Usaha (Leasing) yang membiayai
keinginan para nasabahnya untuk memperoleh barnag-barang modal
● Supplier adalah perusahaan (pedagang) yang menyediakana barang-
barang modal yang akan di leasing kan (disewa guna usahakan) antara
lessor dan lessee
● Asuransi merupakan perusahaan asuransi yang akan menanggung
resiko terhadap perjanjian antara lessor dan lessee
17. HYBRID FiNANCIAL INSTRUMENT
Salah satu intrumen keuangan yang saat ini banyak
digunakan oleh perusahaan dalam melakukan investasi
adalah Hybrid Financial Instrument
Dari sisi pertimbangan komersial, inovasi instrument
keuangan dengan menggunakan hybrid financial inrument
akan memberikan keuntugan bagi perusahaan saat
menghasapi resiko investasi yang besar
Suatu intrumen keuangan hybrid yang bertujuan
memanfaaatkan perbedaan sistem perpajakan di antara
dua negara dan tidak memiliki tujuan komersial yang
bonafit mengakibatkan dasar pengenaan pajak dalam
suatu negeri bisa terkikis
18. HYBRID FiNANCIAL INSTRUMENT
Sehingga hal ini dianggap sebagai bentuk penghindaran
pajak yang menjadi ancaman serius berbagai negara dan
saat ini berupaya diatasi melalui reformasi pajak
Saat ini, Indonesia belum memiliki ketentyan pencegahan
penghindaran pajak baik secara khusus maupun umum
yang dapat menangkal praktik penghindaran pajak
melalui penggunaan intrumen keuangan hybrid
Walaupun otoritas pajak Indonesia memiliki wewenang
untuk mengkarakterisasi transaksi utang sebagai modal,
namun dengan tidak adanya peraturan yang dapat
digunakan sebagai Batasan antara utang dan modal
menjadi kendala bagi kepastian hukum menjustifikasi
wewenang otoritas pajak tersebut.
19. HYBRID FiNANCIAL INSTRUMENT
Contoh Hybrid Financial Instrument yang sering diteui,
antara lain:
Saham preferen ( preference shares)
Silent partnerships
Shareholder loan
Participation bonds
Convertible bonds
Warrant bondt, dan
Profit participation loans
20. CREDITS: This presentation template was created by
Slidesgo, including icons by Flaticon, infographics &
images by Freepik
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