Ppt on impact of ethnic diversity and consumer value
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presentation on business ethics and business perspectives
PRESENTATION ON ETHICAL DIVERSITY, CHANGING CUSTOMER DEMOGRAPHY AND CHANGE IN CONSUMER VALUE AND LIFE STYLE
Reatailing consumption behaviour
e-Commerce sector is booming in India so everyone have focusing only on e-tailing but still Modern retail have life. In this presentation researcher pointed out some opportunist fact which will be beneficial for retail sector.
Indian consumer
India's economy is growing rapidly at 7.6% annually, increasing disposable incomes and creating a large middle class. India also has a young population with 54% under 25 years old, providing a demographic dividend. This has led to a more discerning consumer who is brand conscious and willing to pay for quality and convenience. Rising incomes are increasing demand for goods beyond necessities into areas like education, healthcare, electronics and automobiles. The evolving Indian consumer market is seen as an important but challenging opportunity for companies.
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The document summarizes key findings from the Weber Shandwick Asia Pacific Food Forward Trends Report II, which examined consumer sentiment and food culture trends across Australia, China, South Korea, and Singapore. Four main trends emerged: 1) the preference gap between eating at home versus away is narrowing; 2) social media is profoundly influencing food knowledge, inspiration, and habits; 3) online grocery shopping is growing slowly but steadily, though supermarkets remain popular; and 4) celebrity endorsements face increasing scrutiny. Social media was found to be a primary source for recipe finding and inspiration for food experiences shared online. Online grocery purchasing was most common in China and South Korea, while Australians preferred supermarkets.
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Global markets have increased the plethora of options available to Indian consumers. With the clear
shift in consumer tastes and preferences, food companies have also capitalized on the same. While Indian
consumers are still not as heavily impacted by the obesity epidemic like some other developed nations – there is
a clear shift; one which does not augur well for the health of the average citizen. The objective of this paper was
to identify these key lifestyle trends that have emerged over the dozen years or so – and understand the way they
are changing food habits. For this purpose, we talked to 600 respondents across 6 cities in India. The research
was conducted using a questionnaire administered online and through CATI. The results overwhelmingly show
that there is a shift from opting to eat at home to opting to eat out. Also interestingly awareness about harmful
effects of processed foods was high but the reason for consumption was attributed primarily to ease of purchase.
The implications of the research are an attempt to ensure that key steps are taken by public officials: such as a
tax on unhealthy foods, subsidies for healthy food, and promotion of healthy norms. Also FSSAI guidelines need
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communication platform.
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Indian consumers can be divided into three segments based on spending - those who pay more for more value, those who seek good value at reasonable prices, and those who pay less and expect less. The Indian consumer market is influenced by factors like the growing middle class, changing gender roles, rising aspirations, increased spending on luxury goods, new shopping environments, and greater media exposure. Rapidly growing sectors include IT, automobiles, e-commerce, retail, women's industries, and FMCG. Shopping culture, durable ownership, cosmetics use, beverage and food preferences, and fashion trends vary significantly across income levels and regions in India. Emerging trends show Indian consumers prioritizing value over price, adopting online shopping,
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presentation on business ethics and business perspectives
PRESENTATION ON ETHICAL DIVERSITY, CHANGING CUSTOMER DEMOGRAPHY AND CHANGE IN CONSUMER VALUE AND LIFE STYLE
Reatailing consumption behaviour
e-Commerce sector is booming in India so everyone have focusing only on e-tailing but still Modern retail have life. In this presentation researcher pointed out some opportunist fact which will be beneficial for retail sector.
Indian consumer
India's economy is growing rapidly at 7.6% annually, increasing disposable incomes and creating a large middle class. India also has a young population with 54% under 25 years old, providing a demographic dividend. This has led to a more discerning consumer who is brand conscious and willing to pay for quality and convenience. Rising incomes are increasing demand for goods beyond necessities into areas like education, healthcare, electronics and automobiles. The evolving Indian consumer market is seen as an important but challenging opportunity for companies.
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Older Adults FV Intake & FM shopping
My thesis aimed to find an association between older adults' fruit & vegetable consumption and their farmers' market shopping by studying seniors in Lexington, KY and Taipei City, Taiwan.
Study of Lifestyle Trends on Changing Food Habits of Indian Consumers
Global markets have increased the plethora of options available to Indian consumers. With the clear
shift in consumer tastes and preferences, food companies have also capitalized on the same. While Indian
consumers are still not as heavily impacted by the obesity epidemic like some other developed nations – there is
a clear shift; one which does not augur well for the health of the average citizen. The objective of this paper was
to identify these key lifestyle trends that have emerged over the dozen years or so – and understand the way they
are changing food habits. For this purpose, we talked to 600 respondents across 6 cities in India. The research
was conducted using a questionnaire administered online and through CATI. The results overwhelmingly show
that there is a shift from opting to eat at home to opting to eat out. Also interestingly awareness about harmful
effects of processed foods was high but the reason for consumption was attributed primarily to ease of purchase.
The implications of the research are an attempt to ensure that key steps are taken by public officials: such as a
tax on unhealthy foods, subsidies for healthy food, and promotion of healthy norms. Also FSSAI guidelines need
to strengthen to ensure that customer awareness increase and food companies opt for a more transparent
communication platform.
Behavioural pattern of indian consumer
Indian consumers can be divided into three segments based on spending - those who pay more for more value, those who seek good value at reasonable prices, and those who pay less and expect less. The Indian consumer market is influenced by factors like the growing middle class, changing gender roles, rising aspirations, increased spending on luxury goods, new shopping environments, and greater media exposure. Rapidly growing sectors include IT, automobiles, e-commerce, retail, women's industries, and FMCG. Shopping culture, durable ownership, cosmetics use, beverage and food preferences, and fashion trends vary significantly across income levels and regions in India. Emerging trends show Indian consumers prioritizing value over price, adopting online shopping,
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The document summarizes changes in the Indian consumer market from a pyramid structure to a sparkling diamond structure. It notes that the market is becoming more diverse and the middle class is growing significantly due to rising incomes and favorable demographics. It predicts that India will become the 5th largest consumer market by 2025. It also discusses trends of increasing technology usage, changing lifestyles, and a more sophisticated middle class.
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This document provides an introduction and research design for a study about customer satisfaction and preferences in the restaurant industry in India. It discusses the following key points in 3 sentences:
The growth of the restaurant industry in India is due to variety of cuisines and changing lifestyles as more people are eating out. The study aims to examine the relationships between physical environment quality, interactional quality, and outcome quality on customer satisfaction and behavioral intentions. The objectives are to understand how service quality impacts attitudes and to identify the reasons for preference and satisfaction and their impact on brand prestige and positive word of mouth.
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1. Figleaves launched their website in 1998 and first implemented e-CRM in 2001 to manage customer relationships and orders online.
2. They selected an e-CRM vendor called Infra-software in 2000 and launched the new system in 2001 to improve inventory management, same-day ordering, and create a more user-friendly customer interface.
3. The e-CRM system was evaluated as a success, providing benefits like 24/7 online shopping, real-
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This document provides an introduction to consumer behavior and its significance for marketing. It discusses key concepts like understanding consumer needs, customer orientation, and customer value. It notes that consumer behavior is complex due to the diversity of consumer needs, influences, and roles in purchase decisions. Marketers must understand these differences to segment consumers and address specific groups through tailored products and marketing mixes. A deep understanding of consumer behavior is crucial for identifying market opportunities and making effective marketing strategy decisions.
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This document discusses the effectiveness of loyalty programs. It covers key drivers of loyalty program effectiveness including program design characteristics, customer characteristics, market characteristics, and firm characteristics. It also provides a 7-point checklist for successful loyalty program design and implementation. Examples are provided of Tesco's successful loyalty program and the Starwood Hotels loyalty program. The conclusion is that the most effective programs are those that leverage customer data to create true value for customers.
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The document discusses the importance of customer relationship marketing and managing long-term customer relationships. It defines customer relationship marketing as focusing on creating and maintaining long-term relationships with customers to enhance loyalty and profitability. Successful customer relationship marketing requires understanding customer needs, developing trust and commitment through high quality service, and establishing internal support and customer knowledge databases. Maintaining relationships provides a competitive advantage and is more profitable than acquiring new customers.
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Chapter 1: CRM, Database Marketing and Customer Value
CRM involves analyzing customer data to develop strong relationships and maximize customer lifetime value. It is linked to database marketing, which uses customer data to segment customers and develop tailored marketing campaigns. Rapid changes in customers, technology, and the marketplace are driving companies to adopt more customer-centric strategies like CRM to meet evolving customer needs and expectations. CRM assesses the economic value of each customer to help companies optimize profits by acquiring and retaining profitable customers over multiple interactions.
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The document discusses strategic customer relationship management (CRM). It defines strategic CRM and its key components, including customer management orientation, integration and alignment of organizational processes, and information capture and alignment of technology. It also presents a case study of IBM's CRM implementation, which delivered $2 billion in cost reductions and other benefits through an integrated process enabled by CRM. The summary discusses the key aspects and lessons from IBM's large-scale CRM implementation.
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This document discusses the impact of customer relationship management (CRM) on marketing channels. It explores how traditional and emerging channels influence CRM strategies and opportunities and challenges around managing multi-channel customer relationships. Key topics covered include the role of channels in customer relationships, drivers of multi-channel buying behavior, and implications of new channel trends for CRM approaches.
Value of Diversity at the Workplace Presentation by Tina Tinde at career for...
How does an understanding of diversity issues boost your career? Examples are given of how insight into demographic trends and behavior variations helps to make wise decisions and be in sync with the time.
A statistician, Nate Silver was able to predict the outcome of the 2008 and 2012 US presidential elections based on knowledge of, among others, demographic figures and trends.
For someone to succeed with their career and for a business or organization to be competitive, knowledge about diversity and demographic changes is important. A study referred to in the presentation found young people to be more concerned with diversity and inclusion topics than their seniors. Employers wishing to attract the best talent are wise to embrace diversity & inclusion and place value on the contributions from women and other underrepresented groups that include e.g. LGBT people, persons living with disabilities, indigenous peoples, various ethnic and racial groups, older people, and those living with HIV/AIDS.
The website with vacancy announcements is often the most visited page, and searches for “diversity” and “gender equality” are very frequent. An employer that wishes to leverage the interest in available jobs on the website and at the same time present itself as an attractive organization, can benefit from announcing its diversity & inclusion activities on the web.
Chapter 1 Consumer Behavior: Its Origins & Strategic Applications
Overview of Consumer Behavior
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The Marketing Mix and Relationships
Consumer Behavior: Its Origins & Strategic Applications
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This document provides an overview and introduction to organizational behavior (OB). It discusses what OB is, why it is studied, and the basic OB model. It also covers key topics in OB like diversity, personality, emotions, and skills required for managerial effectiveness. The basic OB model shows inputs, processes, and outcomes at the individual, group, and organizational levels. Dependent variables in OB include productivity, effectiveness, efficiency, absenteeism, turnover, job satisfaction, and organizational citizenship behavior.
Consumer behaviour unit 13
The document discusses market segmentation, which is the process of dividing the market into subsets of consumers based on common characteristics. Segmentation is the first step in a three-phase marketing strategy and benefits both marketers and consumers. Some common bases used for segmentation include geographic, demographic, psychographic, behavioral, and socio-cultural factors. The document then provides details about the VALS (values and lifestyle) segmentation scheme and describes the characteristics and purchasing behaviors of its eight consumer groups: Innovators, Thinkers, Believers, Achievers, Strivers, Experience Seekers, Makers, and Survivors.
Moral values and ethics in business
This document discusses moral values and ethics. It defines business ethics as practices and behaviors that are good or bad within the context of moral duty. There are three key branches of ethics: descriptive ethics examines morality, normative ethics justifies moral systems, and applied ethics addresses specific situations. Moral values determine good/bad choices and criteria. Sources of moral values include religion, science, culture, and law. Personal values are guiding principles that societies hold in high esteem. Values are important for businesses as criteria for high performance and conditions for exchange.
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The growth of the restaurant industry in India is due to variety of cuisines and changing lifestyles as more people are eating out. The study aims to examine the relationships between physical environment quality, interactional quality, and outcome quality on customer satisfaction and behavioral intentions. The objectives are to understand how service quality impacts attitudes and to identify the reasons for preference and satisfaction and their impact on brand prestige and positive word of mouth.
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culture & indian consumer buying behavior by Amitesh singh yadav..... hit like if u find the work interesting...
Impact of Cultural Differences in Marketing on Buying Behaviour
Culture and differences in culture across the globe form an important aspect of marketing. One of the biggest factors that is taken into consideration by both marketing analysts and consumers is culture. Cultural Marketing, therefore, has gained importance as a way of marketing and market research. Especially when it comes to international trade and global marketing. The volatile nature of cultures as a concept makes it very difficult to predict the success or failure of a product or service. Cultural differences in marketing, therefore form the fundamental decision-making factors in the international marketing arena. This paper studies the consumers’ perception towards marketing strategies that align with their culture and the subsequent decisions they are likely to take based on these factions. Understanding this psychology is crucial to ensuring that a company can get a good return on its market investments while still generating a profit. Hence understanding the culture of a particular region before entering it is crucial and can play a huge role in the success of the company in that region.
Marketing Chapter 08
This chapter discusses analyzing consumers and consumer behavior. It defines two types of consumers - final consumers who buy for personal use, and organizational consumers who buy for business use or resale. It describes analyzing consumer demographics like age, income, and location to understand different consumer groups. Consumer lifestyles and psychological factors also influence purchasing behavior. The consumer decision process involves stages from initial stimulus to post-purchase evaluation.
Consumer behaviour notes full @ mab marketing
The document discusses various topics related to consumer behaviour, including the positivist and interpretivist approaches to studying consumer behaviour, the difference between consumers, buyers and customers, factors that influence consumer behaviour, and approaches to market segmentation such as demographic, psychographic, and benefit segmentation. It also covers topics like developing new products, the total product concept, diffusion of innovations, and the product lifecycle.
Arvind Singhal
The document discusses opportunities for organized retailing in India due to changing demographics, lifestyles, and increased discretionary incomes. Key opportunities include many underserved product categories and retail formats. Emerging trends in Indian retail include the importance of size, flexibility, and global supply chains. Winning retail strategies will revolve around differentiation through price, product, service, quality, and convenience over time. Best practices for Indian retailers include focusing on location, assortment, availability, and using IT to improve operations and supplier relationships.
203 group report 1
This document discusses how understanding consumer behavior and market segmentation can provide opportunities for an Australian exporter entering the Chinese market. It analyzes demographic and behavioral theories of segmentation and how they differ between China and Australia. Specifically, it examines life expectancy, income gaps, brand loyalty, preferences for quality and status, to identify opportunities like targeting older consumers or adapting marketing strategies for rural vs. urban areas. The conclusion states that properly applying consumer behavior and market segmentation research can help reduce risks when exporting to China.
203 group report 1
This document discusses how two theories of consumer behavior - demographic and behavioral segmentation - apply differently in China compared to Australia, providing opportunities for an Australian exporter. Demographic segmentation looks at factors like age, income, gender. China has a growing elderly population, while Australia already has many elderly, indicating a market for age-appropriate products. Behavioral segmentation examines culture and lifestyles. Chinese consumers value functional features and status/prestige, while Australians are often brand loyal, especially for expensive purchases. These differences must be understood to successfully market in China versus Australia.
Assessing trends in consumer behavior and it's implications for marketers.
Cultural changes in Ghana have implications for marketers. Ten key changes identified are: 1) Increased technology usage provides opportunities for digital marketing but too much info can overwhelm consumers. 2) Women's empowerment means women have more purchasing power and different appeals are needed. 3) Sexual appeals are more common but must be handled tactfully. 4) Broadened knowledge means consumers research more so demonstrations and reviews are important. 5) Globalization allows international marketing but requires understanding other cultures. 6) Health consciousness grows fitness and cosmetic industries. 7) Fashion has become more liberal. 8) Security concerns create opportunities in security products. 9) Environmental awareness favors green products. 10) Marriage ceremonies have become more elaborate, creating
Consumer Behavior in Healthcare
This document discusses consumer behavior in healthcare. It begins by defining a consumer as a person or group that is targeted to purchase products/services or pays to use goods/services. Consumer behavior involves how individuals select, purchase, use, and dispose of products/services to satisfy needs. Marketers must understand diverse consumer needs, wants, and consumption patterns. The document then discusses factors that influence consumer behavior such as culture, social factors, personal factors, and psychological factors like motivation and perception. It also outlines the consumer decision making process and types of consumer behavior based on involvement.
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culture & indian consumer buying behavior by Amitesh singh yadav
culture & indian consumer buying behavior by Amitesh singh yadav
Impact of Cultural Differences in Marketing on Buying Behaviour
Impact of Cultural Differences in Marketing on Buying Behaviour
Assessing trends in consumer behavior and it's implications for marketers.
Assessing trends in consumer behavior and it's implications for marketers.
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3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
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6:个人职称评审加20分
7:个人信誉贷款加10分
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Ppt on impact of ethnic diversity and consumer value
- 1. PRESENTATION ON ETHICAL DIVERSITY, CHANGING CUSTOMER DEMOGRAPHY AND CHANGE IN CONSUMER VALUE AND LIFE STYLE Presented by: Ashish 12CQCMA019
- 2. Ethnic diversity is the idea of having people from different backgrounds or of a different ethnicity working together for one common cause. Ethnic diversity is a great way to learn about people of different cultures and how their cultures can operate within one another. Ethical diversity
- 3. The impact of ethnic diversity is also know as the impact of cultural change in retailing there are two types of impact: positive impact negative impact Impact of ethnic diversity
- 4. Consumer demography consist- Age Gender Income distribution trends Education Occupation/ employment status Lifestyle Martial status it is also used in marketing, marketing research, opinion research, political research and the study of consumer behavior. Changing customer demography
- 5. In 2010, half of the citizen are the age group of 20-25 years. Over the last decade, the average indian spending has gone up from INR 5,745, in 92-93 to INR 16,457 in 2003-04. It is expected to grow up by 12% per annum.
- 6. On the basis of past statics and data we can say that, All these changes in demography and life style have changed the consumption pattern in india. It is a positive signal for a retailer.
- 7. Consumer value and customer value are terms used synonymously. The concept of value describes the consumer's perceived ratio of the price paid for a product or service to the quality or worth received in return. Change in consumer value and life style Changes in consumer values and life style Changing shopping perspective Consumer patronage for different retail format Attitude towards shopping Impulse purchase and consumer loyalty
- 8. Changing consumer and lifestyle
- 9. Rise of the consumer as a force Easy-on-the-pocket aspirations- seeking value Women in the workforce Connectivity and awareness How she spends her time & money Changing lifestyle and food habits Western with Indian flavour- localization is the key Modern retail driving experiential shopping Individuality is the new status symbol Bolder and more expressive Some significant changes in the consumer that are shaping the market place are
- 10. You only have to do a very few things right in your life so long as you don’t do too many things wrong.