CAISSA Touristic is a leading European tourism company founded in 1993 in Hamburg, Germany. It has since expanded to over 18 branches across China and multiple offices in Europe. The company saw significant increases in annual turnover, customers served, and European tourist volumes between 2006-2013. CAISSA provides customized tourism products and leverages partnerships and a large network to offer Chinese tourists a wide range of high-quality travel experiences.

1. “紫气东来”Propitious Comes From East
Feb 4, 2013

2. 从欧洲到中国 从中国到世界
From Europe to China From China to Europe

3. 目录 Contents
Caissa Touristic
Environment and Market Dynamics
Market Evolution
Be Involved
Effectiveness, Co-marketing
Chinese Customized Products
Visa

4. Development
1993,CAISSA Touristic was founded in Hamburg ,
Germany
1996,CAISSA Touristic set up an office in Beijing
1997-1999，CAISSA Touristic set up offices in Paris,
Shanghai and Guangzhou.
2002,Made acquisition of Beijing Olive Aviation Services
Limited and established Beijing CAISSA Aviation Service
Co. , Ltd.
2003,CAISSA made restructuring of Baoli National
Tourism and formally established the Beijing CAISSA
International Travel Agency.

5. Development
2004,29 countries in Europe open to Chinese citizens together ,
CAISSA Touristic is considered as the “European travel experts”
by the public.
2005,CAISSA member club was formally established.
2009,CAISSA Touristic becomes China designated London
Olympic Authorized Ticket Re-seller (ATR)
2010,CAISSA Touristic Tianjin Branch, Shanghai Branch and Paris
Office was formally established.
2011-2013, Branches in Guangzhou, Harbin, Changchun,
Shenyang, Dalian, Tianjin, Langfang, Tangshan, Shijiazhuang,
Chengdu and London were set up.

6. Organization Structure
Changchun Branch
CAISSA Touristic
Corporation Harbin Branch
CAISSA Beijing Branch
Touristic(Hamburg) Shenyang Branch
London Office
Langfang Branch
Dalian Branch
Shijiazhuang
Frankfurt Office
Branch
Tangshan Branch
Paris Office
Tianjin Branch
Chengdu Branch
Shanghai Branch
Munich Office
Guangzhou Branch
。

7. Advantages of CAISSA Touristic
“Huangpu Military Academy” of Chinese Speaking Tour Guides in Europe
European tourism opens relatively late in China, so Europe is very short of
tour guides who understand European history, culture and customs well
and can express all these in Chinese vividly. It is against this background
that in 2003 CAISSA Touristic Group founded the Training Institute for
Chinese Speaking Tour Guides in Europe. The institute has already become
an authoritative organization training Chinese speaking tour guide in
Europe.

8. Partners of CAISSA Touristic
M.I.C.E Suppliers for over 300 big enterprises, including:

9. Numerous authoritative partners
Nearly a hundred
national tourism
bureaus
Several hundred
partners in the
industry
Partners in other
industries

10. Environment and Market Dynamics

11. Customer & Market
North America
EMEA China
Africa
APAC
Latin America

12. 2012—2020
Chinese Double GDP Increase
12
Annual
Increase
7-8%
6 Remark: Rate impact is
Annual
excluding
Increase
10.4%
Resource：McKinsey
Consumer & Shopper
2 Insights （March 2012）

13. Chinese GDP: No. 2 in 2020
2000 2010 2020 2010-2020（Prediction）
（ ）
（Prediction）
） annual Increase%
US 12 US 15 US 19 2.8
JP 5 CN 6 CN 12 7-8
DE 3 JP 6 JP 6 1.2
FR 2 DE 3 DE 4 1.7
CH 2 IN 2 IN 3 8.6
GB 2 BR 2 BR 3 5.0
BR 1 FR 2 FR 3 2.0
CA 1 GB 2 GB 3 2.3
MX 1 CA 1 CA 2 2.7
IN 1 MX 1 MX 1 3.8

14. Different Annual Income Stratum
M User，%，USD 2000-2020（Prediction）
Annual Increase %
100%=
147 226 328 4.1
1 0 2 Rich Consumer 20.
6
6 GRP（Over $34K） 4
Essential Consumer 26.
63 51 GRP（$16K~34K） 6
82
Valuable Consumer GRP
（$6K~16K） 1.2
36
36
Privation Consumer GRP
-3.8
10 7 （Less than $6K）
2000 2010 2020（Prediction)

15. Different Stratum Family Number
Developed Market Developing Market
M Family, $
US JP DE BR IN
CN 2010 CN 2020 2020 2020 2020 2020 2020
（Prediction）
） （Pre.） （Pre.） （Pre.） （Pre.） （Pre.）
Rich
（Over $
34K ）
Essential
（$16K~34
K）
Valuable
（$ 6K~
16K）
Poor
（less
than
$6K）
Dominate
annual
income
Resource: McKinsey Mar 2011；Canback Dangel (US, JP, DE, BR data)

16. 13 Developed Cities;
City GDP 27%, City population15%
Pre.
Rich Essential
Valuable Poor

17. 80 Developing Cities；
City GDP 35%, City population 26%
Pre.
Rich Essential
Valuable Poor

18. 369 emerging cities；
City GDP 33%, City population 45%
Pre.
Rich Essential
Valuable Poor

19. 188 Poor cities；
City GDP 5%, City population 14%
Pre.
Rich Essential
Valuable Poor

20. Family Annual Consumption Diagrams
M User，%，USD 2010-2020(Pre.)
Annual increase %
(Pre.)

21. Market Evolution

22. 2007-2012 Chinese outbound
volume increase
Outbound YoY%
head account
9000 25%
8000
7000 20%
6000
15%
5000
Unit: 10K
4000
10%
3000
2000 5%
1000
0 0%
2007 2008 2009 2010 2011 2012

23. Annual Turnover of CAISSA Touristic
Unit: million RMB
2500
2200
2000
1660
1500
1370
1000 882
730 650 6.9
500 540
0
2006 2007 2008 2009 2010 2011 2012 2013

24. Annual Customer Volume
of CAISSA Touristic
Unit: k persons
140
130
120
100 102
85
80
60 61
40 38
45 40 41
20
0
2006 2007 2008 2009 2010 2011 2012 2013
Pre

25. Annual Number of Customers Traveling
To Europe by CAISSA Touristic
Unit: k persons
120
100 102
85
80
70
60
52
40 36
41 36
34
20
0
2006 2007 2008 2009 2010 2011 2012 2013
Pre

26. Be Involved

27. 3 Core business
Government
Corporate/MICE
Tourism

28. Effectiveness, Co-marketing

29. Management tools and leading information
platform
Effectively organizes the resources
e-commerce
Call center systems
Advanced information platform

30. Brand influence,
Co-marketing
Branding influence is key
Co-Marketing activities combing
culture , fashion , sports , and etc .

31. Global network
Advantageous market share
CAISSA Touristic--- more than five overseas
sub-branches:
Frankfort, Hamburg, Munich, Paris and London
etc; 18 domestic branches in China:
Beijing, Shanghai, Guanghzou, Chengdu, Shen
yang, etc.
Over 20% nationwide market share
Largest wholesalers of Europe tourism
products.

32. Mature team and rich operational
experience
Quality
Creative
Value

33. Industry Converging
Tourism & Culture
Tourism & Heritage

34. Leisure Tourism
Tailor
Products Series Luxury
Products FIT
Products
Theme Tour

36. 荷兰国立博物馆
国立博物馆是荷兰最大的博物馆，丰富
的收藏包括：林布兰名闻遐迩的「夜巡
(Night Watch)」图、维米尔的「拿着水
罐的女人(The kitchen maid) 」等等著名
画作。 国立博物馆拥有荷兰艺术大师的
顶尖杰作，请腾出一天来，好好享受这
文化盛宴！
国立博物馆每年都吸引一百多万来自世
界各地的游客慕名来参观，它包括五个
展馆：绘画、雕刻和装饰艺术品、荷兰
历史文物、版画以及亚洲艺术品。其最
吸引人的是17世纪荷兰画派的作品，也
就是黄金时代的作品。其中包括伦勃
朗、Frans Hals、Jacob van Ruisdael、
Jan Steen和维米尔的作品。伦勃朗以光
影效果而闻名，这里收藏了包括《夜
巡》（Night Watch）、The Syndics 和
The Jewish Bride在内的19幅代表作品
www.caissa.com.cn 凯撒国旅 欧洲旅游专家

38. Focus Destinations

39. Chinese customized products

46. VISA

47. VISA is KING
UK
US
Canada 200 more Visa
250 more consulate in The
visa ADS 2013 Netherlands
consulate & simplified ???
in 2011
process
in 2012

48. Sharing the Superiority
Win-Win cooperation
Thanks！
www.caissa.com.cn