The document discusses internal communication within organizations, categorizing it into upward and downward types. Upward communication flows from subordinates to top management, while downward communication flows from top management to employees. Both forms play a crucial role in conveying information and instructions within a business.

1. JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY KAKINADA
SCHOOL OF MANAGEMENT STUDIES
SUBJECT : BUSINESS COMMUNICATION AND SOFT SKILLS
TOIPC : INTERNAL COMMUNICATION – UPWARD AND
DOWNWARD
PRESENTED BY
A.K.LAKSHMI ANUSHA
23SM1E0017

2. INTERNAL COMMUNICATION

3. INTERNAL COMMUNICATION
 Internal Communication is the communication
within an organization or business.
 It includes formal or informal communication.

4. TYPES OF INTERNAL COMMUNICATION
Internal communication is further categorized into 2
types:
 Internal (Upward) Communication
 Internal (Downward) Communication

5. INTERNAL (UPWARD) COMMUNICATION
 This type of internal communication involves the
bottom to the top management approach.
 Information from flows from subordinates ,
employees to top management.

6. INTERNAL (DOWNWARD) COMMUNICATION
 This type of internal communication Information
flows from the top management to the employees
in an organization.
 Transmit the relevant information and necessary
instructions to employees or subordinates

7. REFERENCE
 https://studiousguy.com/internal-communication/

8. ` THANK YOU