社会阶级的影响.ppt

Social Class Influences ,[object Object]

社會階級之影響 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

社會階級與消費行為 ,[object Object],[object Object],[object Object]

什麼是社會階級？相關名詞界定（１） ,[object Object],[object Object]

相關名詞界定（２） ,[object Object],[object Object]

相關名詞界定（３） ,[object Object],[object Object],[object Object],[object Object]

決定社會階級的因素 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

有助於了解消費者社會階級的六大變數 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

階級消費行為特徵－－傳統中的 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Upper Upper-- ,[object Object],[object Object]

Lower Upper-- ,[object Object],[object Object]

Upper Middle-- ,[object Object],[object Object]

Lower Middle ( 之一 )-- ,[object Object]

Lower Middle ( 之二 )-- ,[object Object],[object Object]

Upper Lower-- ,[object Object],[object Object]

Lower Lower-- ,[object Object]

Are Social Classes Changing? ,[object Object],[object Object],[object Object]

階級的行銷意義 ,[object Object],[object Object]

以社會階級作市場區隔之步驟 ,[object Object],[object Object],[object Object],[object Object],[object Object]

決策過程 ,[object Object],[object Object],[object Object]

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