What is communication all about? People tell me it is about expressing one's ideas with clarity and brilliant public speaking. Does it occur to us that there may be other people out there who may want to express their ideas and feelings and communication may also require LISTENING?
What is communication all about? People tell me it is about expressing one's ideas with clarity and brilliant public speaking. Does it occur to us that there may be other people out there who may want to express their ideas and feelings and communication may also require LISTENING?
Contracts are complicated enough. But contracts dealing with intellectual property rights are even more so; if not drafted with care and awareness of the implications in the market, they could
Intellectual Property is of no value unless it is monetised. So the focus needs to be not just on getting a patent, but on one that has commercial value. This needs a multi-disciplinary focus in the emerging creative economy. We can no longer play by the rules of the mercantile or even industrial economy - we are at the cusp of the knowledge economy and creative economy.
Giridhar Pillarisetti
Giridhar Pillarisetti
Recently at a talk at the IPEX Conference of CII at Chennai, I pointed out that IP Audits/Due diligence is always talked in ex-post M&A situations. But commercial IP assessment of research ideas/projects should be ex ante even during design phase of the R&D project. Todays many IP professionals are good at litigation and audit during M&A but not at ex ante assessment which is much more challenging and more relevant to the Indian research and IP scenario.
Contracts are complicated enough. But contracts dealing with intellectual property rights are even more so; if not drafted with care and awareness of the implications in the market, they could
Intellectual Property is of no value unless it is monetised. So the focus needs to be not just on getting a patent, but on one that has commercial value. This needs a multi-disciplinary focus in the emerging creative economy. We can no longer play by the rules of the mercantile or even industrial economy - we are at the cusp of the knowledge economy and creative economy.
Giridhar Pillarisetti
Giridhar Pillarisetti
Recently at a talk at the IPEX Conference of CII at Chennai, I pointed out that IP Audits/Due diligence is always talked in ex-post M&A situations. But commercial IP assessment of research ideas/projects should be ex ante even during design phase of the R&D project. Todays many IP professionals are good at litigation and audit during M&A but not at ex ante assessment which is much more challenging and more relevant to the Indian research and IP scenario.
