Pre-Paid Legal Services, Inc. is a publicly traded company that has been providing legal services to over 1.5 million families for over 35 years. Founded in 1972 by Harland C. Stonecipher with a vision of equal justice for all, it has grown into a national network of quality attorneys. While most people do not seek legal help due to cost, intimidation, or not knowing who to call, Pre-Paid Legal offers affordable plans starting at $26 per month that give members access to attorneys. With over 80% of people needing pre-paid legal services but under 3% market penetration, there remains a $15-25 billion market opportunity for continued growth.

1. -Edge
Cutting its
Benef Pre-Paid Legal Services, Inc.
The Founder The Company The Growth
• Founded the company in 1972 • Over 35 years in business Gross Revenue In Millions
• Vision to make “Equal Justice $500
Under Law” a reality in • Public since 1976
America • NYSE company $450
• Award winner of the 2002
Ernst & Young Regional Master • National network of $400
Entrepreneur Quality Attorneys $350
of the Year • Provides over 1.5 million
• 2002 winner families quality legal
$300
of “Line in the
Sand” award coverage $200
• Has provided the $100
membership as an
Harland C. Stonecipher
employee benefit 2000
$255
2001
$303
2002
$350
2003
$361
2004
$386
2005
$423
2006
$444
2007
$457
Chairman, Founder, and since inception
Chief Executive Officer A Company Positioned For Rapid Growth
The Product The Need
25% The main reasons people don’t seek
legal counsel:
• They are intimidated by lawyers
• They don’t know who to call
Have you ever been treated unfairly, received a speeding ticket, • They believe it would cost too much
signed a contract without knowing what all the fine print said,
or been overcharged for a repair... but didn’t seek the help of an
The most common responses to a legal
attorney because of the cost? What if there was a service that gave
dispute are to:
you access to quality attorneys for these situations and more?
Pre-Paid Legal Services, Inc. is here, and that’s what we do! • Ignore the problem
Pre-Paid Legal provides several plan options including a small • Try to handle it personally
business plan, commercial driver’s legal plan and a law officer
legal plan.
The Market Current Market Penetration Advanced Commissions
Access to Legal Aid or We Get Paid EVERY DAY!
Public Defender Advanced Commissions on the
Already Have or $35.95 Combined Plan
($26 PPL Family Plan + $9.95 Identity Theft Shield)
Have the Funds Personal Sales Team Override Cumulative
for Legal Access Advance Advance Override Advance
Executive
80% Need Pre-Paid Director 252.35 44.94 217.78
Legal Services Director 207.41 34.57 172.84
Top
Manager 172.84 34.57 138.27
10%
Bottom Senior
10% Associate 138.27 69.14 103.71
Less than 1% 1% to 3% Associate 69.14 34.57 34.57
penetration penetration Jr. Associate 34.57
$15-$25 Billion More than 3% Plan not available All you have to do is collect:
Available Market penetration $35.95 First Month’s fee + $10.00 One Time Enrollment = $45.95
Want to earn high commission immediately? If your first activity is
to recruit a new Jr. Associate AND sell that person a membership,
This map illustrates Pre-Paid Legal Services , Inc.’s current market
® you will immediately advance to Associate level and receive the
penetration. Percent of population based on households utilization of 2.5 Associate level advance on that sale!
Commission amounts shown represent advances. If a membership cancels during
household members per membership. the advance period, you will be charged back against future commission advances.
PP010-164/12.08

2. ge
tting-Ed
Cu
Benefit
s Pre-Paid Legal Services, Inc.
Pre-Paid Legal has been featured in
dozens of national publications
“Pre-Paid Legal: From a novelty
to an accepted Insurance
marketing opportunity”
– Broker World,
March, 2003
Quotes from Insurance Agents
“The management of Pre-Paid
Legal, Harland Stonecipher and
his team are doing all the right
things to grow this company.”
“We believe that bringing Pre-Paid Legal Services on-board - William Johnston
as a terrific “value-added” ancillary benefit offering was a President, NYSE
The Timing
no brainer! We have been able to further assist our clients
and their families by providing a no-nonsense quality service
that helps them and their employees. As the market for legal
service plans and identity theft programs continue to expand
due to increasing lawsuits and online/mail theft, we are very Top 10 Reasons your competitors are offering Pre-Paid
excited about the prospects for another significant revenue Legal Services:
source to shore up our agencies bottom line.” 10. Quality enhanced benefits package clients need
-Pat Cifor, Walnut Creek, CA 9. On-site enrollment
8. No service work
“As a previous property and casualty insurance agent, I 7. Electronic enrollment
saw the market for Pre-Paid Legal. With no underwriting, 6. Paperless billing options
not a lot of service work and no claim forms, I knew 5. No assigned territories
this was a product I wanted to offer my clients. This is a 4. No claim forms
product everyone is going to have. It’s just a question of
3. No continuing education in most states
who they will buy it from.”
2. Advanced commissions paid daily directly into
-Rick Johnson, Dallas, TX
your bank account
1. No underwriting requirements
“In the years I have been a financial planner, one of the first
elements in dealing with clients is doing basic analysis, i.e.:
Marking “Equal Justice under Law” is our
Do you have a savings account, life insurance, will, etc.?
business... our passion!
There are so many clients who don’t have wills-I had to refer If you don’t provide Pre-Paid Legal benefits,
business to attorney’s I didn’t even know. Pre-Paid Legal has someone else will.
given me the opportunity to serve my clients.”
-Pat Dougan, Plano, TX For more information contact:
(financial planner)
©2008 Pre-Paid Legal Services, Inc. This presentation is copyrighted material and may not be altered in any form under any circumstances. Alteration of this material in
any way is a violation of the company’s policies and procedures and may result in immediate termination of your Pre-Paid Legal Services, Inc. Associate Agreement.