Google+: how to connect with your customers using Google+

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A brief presentation shared with the Google Business Group of Jinja, Uganda telling them how to connect with their customers using Google+ and all the other apps in the Google Suite.

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Google+: how to connect with your customers using Google+

  1. 1. Connecting With Your Customers May 31, 2014
  2. 2. ◆ www.mediaanalyst.co.ug ◆ Confidentiality: The contents of this Presentation remain the property of The Media Analyst Limited at all times. Nothing contained herein can be put to use without the express authorisation of The Media Analyst Limited. ◆ About Me Me?! •  Ordinary Name: Simon Kaheru ! •  @skaheru! •  Simon Kaheru! •  www.skaheru.wordpress.com!blog! 0792 800 080! Best PR Agency for Ugandan SMEs Most RELIABLE, INNOVATIVE Ugandan SMS Firm www.smsmedia.info www.mediaanalyst.co.ug
  3. 3. ◆ www.mediaanalyst.co.ug ◆ Confidentiality: The contents of this Presentation remain the property of The Media Analyst Limited at all times. Nothing contained herein can be put to use without the express authorisation of The Media Analyst Limited. ◆ About Me Me?! •  Ordinary Name: Simon Kaheru ! •  @skaheru! •  Simon Kaheru! •  www.skaheru.wordpress.com!blog! 0792 800 080! Best PR Agency for Ugandan SMEs Most RELIABLE, INNOVATIVE Ugandan SMS Firm www.smsmedia.info www.mediaanalyst.co.ug The point here is: note the consistency of my brand presentation. It makes what I say authentic if you follow my thread consistently over time
  4. 4. Social Networking using digital media platforms to interact with other people with similar interests It’s really about HOW you use these platforms and WHY. Not the platforms themselves.
  5. 5. They’re not all the same different platforms are used in different ways and for different purposes; in many cases by different people
  6. 6. They’re not all the same That ‘friend’ I met in Brazil during #WC2014 different platforms are used in different ways and for different purposes; in many cases by different people
  7. 7. They’re not all the same That ‘friend’ I met in Brazil during #WC2014 Family, friends, OBs+OGs, Secret admirers & admirees different platforms are used in different ways and for different purposes; in many cases by different people
  8. 8. They’re not all the same That ‘friend’ I met in Brazil during #WC2014 Family, friends, OBs+OGs, Secret admirers & admirees Workmates, Interesting Contacts, Celebs, Friends, Stalkers different platforms are used in different ways and for different purposes; in many cases by different people
  9. 9. They’re not all the same That ‘friend’ I met in Brazil during #WC2014 Family, friends, OBs+OGs, Secret admirers & admirees Workmates, Interesting Contacts, Celebs, Friends, Stalkers Workmates, Employers, Employees, Peers different platforms are used in different ways and for different purposes; in many cases by different people
  10. 10. They’re not all the same That ‘friend’ I met in Brazil during #WC2014 Family, friends, OBs+OGs, Secret admirers & admirees Workmates, Interesting Contacts, Celebs, Friends, Stalkers Workmates, Employers, Employees, Peers Friends, family, Workmates, Contacts, Celebs, Stalkers, admirers, etc different platforms are used in different ways and for different purposes; in many cases by different people
  11. 11. They’re not all the same That ‘friend’ I met in Brazil during #WC2014 Family, friends, OBs+OGs, Secret admirers & admirees Workmates, Interesting Contacts, Celebs, Friends, Stalkers Workmates, Employers, Employees, Peers Friends, family, Workmates, Contacts, Celebs, Stalkers, admirers, etc different platforms are used in different ways and for different purposes; in many cases by different people Contacts, friends, “those friends” ;-)
  12. 12. They’re not all the same That ‘friend’ I met in Brazil during #WC2014 Family, friends, OBs+OGs, Secret admirers & admirees Workmates, Interesting Contacts, Celebs, Friends, Stalkers Workmates, Employers, Employees, Peers Friends, family, Workmates, Contacts, Celebs, Stalkers, admirers, etc different platforms are used in different ways and for different purposes; in many cases by different people Contacts, friends, “those friends” ;-) (*Insert Cantonese or Mandarin phrase describing the Group)
  13. 13. They’re not all the same That ‘friend’ I met in Brazil during #WC2014 Family, friends, OBs+OGs, Secret admirers & admirees Workmates, Interesting Contacts, Celebs, Friends, Stalkers Workmates, Employers, Employees, Peers Friends, family, Workmates, Contacts, Celebs, Stalkers, admirers, etc different platforms are used in different ways and for different purposes; in many cases by different people Contacts, friends, “those friends” ;-) (*Insert Cantonese or Mandarin phrase describing the Group) See, Google+ seems to cover many more groups
  14. 14. We all certainly know Or do we?! Is it: Facebook for gmail? Social Media on gmail?
  15. 15. We all certainly know Or do we?! Is it: Facebook for gmail? Social Media on gmail?
  16. 16. We all certainly know Or do we?! Is it: Facebook for gmail? Social Media on gmail? DISCOVERING SHARING+
  17. 17. We all certainly know Or do we?! Is it: Facebook for gmail? Social Media on gmail? DISCOVERING SHARING+ <—You mean Customers, right?
  18. 18. We all certainly know Or do we?! Is it: Facebook for gmail? Social Media on gmail? DISCOVERING SHARING+ <—You mean Customers, right? Think of your target audience as your Customers
  19. 19. Search Maama Gmail Taata This theory is NOT endorsed by Larry Page or Sergey Brin
  20. 20. Search + Maama Gmail Taata + This theory is NOT endorsed by Larry Page or Sergey Brin
  21. 21. Search + Maama Gmail Taata + This theory is NOT endorsed by Larry Page or Sergey Brin The chemistry between Search & Gmail, and the romantic atmosphere of Social Media combined to result in a baby…inevitable
  22. 22. Search + Maama Gmail Taata + This theory is NOT endorsed by Larry Page or Sergey Brin The chemistry between Search & Gmail, and the romantic atmosphere of Social Media combined to result in a baby…inevitable
  23. 23. Numbers from expandedramblings.com, April 2014
  24. 24. Over 300million monthly active users Numbers from expandedramblings.com, April 2014
  25. 25. Over 300million monthly active users The AVERAGE monthly time spent on Google+ is 7 minutes Numbers from expandedramblings.com, April 2014
  26. 26. Over 300million monthly active users The AVERAGE monthly time spent on Google+ is 7 minutes Numbers from expandedramblings.com, April 2014 Google+’s % of total social logins on websites = 32.9%
  27. 27. Over 300million monthly active users There were 100million Google+ users in China in November 2013 (a drop in THAT ocean) The AVERAGE monthly time spent on Google+ is 7 minutes Numbers from expandedramblings.com, April 2014 Google+’s % of total social logins on websites = 32.9%
  28. 28. Over 300million monthly active users There were 100million Google+ users in China in November 2013 (a drop in THAT ocean) The AVERAGE monthly time spent on Google+ is 7 minutes Numbers from expandedramblings.com, April 2014 Google+’s % of total social logins on websites = 32.9% TOTAL PERCENTAGES OF: European social sharing - 4 US social sharing - 3 Global social sharing - 3 Asian social sharing - 3
  29. 29. Over 300million monthly active users There were 100million Google+ users in China in November 2013 (a drop in THAT ocean) The AVERAGE monthly time spent on Google+ is 7 minutes Numbers from expandedramblings.com, April 2014 Google+’s % of total social logins on websites = 32.9% TOTAL PERCENTAGES OF: European social sharing - 4 US social sharing - 3 Global social sharing - 3 Asian social sharing - 3 94% of Top 50 US Law Firms have a Google+ page
  30. 30. Over 300million monthly active users There were 100million Google+ users in China in November 2013 (a drop in THAT ocean) The AVERAGE monthly time spent on Google+ is 7 minutes Numbers from expandedramblings.com, April 2014 Google+’s % of total social logins on websites = 32.9% TOTAL PERCENTAGES OF: European social sharing - 4 US social sharing - 3 Global social sharing - 3 Asian social sharing - 3 94% of Top 50 US Law Firms have a Google+ page negative Google+ user interaction with brands18%
  31. 31. Over 300million monthly active users There were 100million Google+ users in China in November 2013 (a drop in THAT ocean) The AVERAGE monthly time spent on Google+ is 7 minutes Numbers from expandedramblings.com, April 2014 Google+’s % of total social logins on websites = 32.9% TOTAL PERCENTAGES OF: European social sharing - 4 US social sharing - 3 Global social sharing - 3 Asian social sharing - 3 94% of Top 50 US Law Firms have a Google+ page 53% positive Google+ user interaction with brands negative Google+ user interaction with brands18%
  32. 32. The Circle of Customers Identify and fill it carefully+sensibly+deliberately, remembering always that your Customer (audience) is KING Images downloaded from various sites then edited by Simon Kaheru so, they’re mine now! Mwebale munno (twice) and Webale nnyo!
  33. 33. Got @gmail? Images courtesy of cdn-english.alshahid.net & www.ains.com
  34. 34. Got @gmail? Get customers to join the programme PROVIDED you want to interact with them Images courtesy of cdn-english.alshahid.net & www.ains.com
  35. 35. Establish Mutual Interest Images courtesy of www.blog.pharmexec.com & www.ugandapicks.com
  36. 36. Establish Mutual Interest Sharing is Caring; but share the right stuff with the right people and you will be fine Images courtesy of www.blog.pharmexec.com & www.ugandapicks.com
  37. 37. Be Active
  38. 38. Be Active but on Google It’s like
  39. 39. Be Active but on Google It’s like but to specific contacts You can
  40. 40. Be Active but on Google It’s like but to specific contacts You can It’s engineered so you making you positive
  41. 41. Be Active but on Google It’s like but to specific contacts You can It’s engineered so you making you positive and this icon always creates positive sentiments in people
  42. 42. Be Active but on Google It’s like but to specific contacts You can It’s engineered so you making you positive and this icon always creates positive sentiments in people Don’t do that thing that many people do of getting onto Google+ then going quiet; refer to the numbers on Page (not LARRY) 7 above
  43. 43. Go the Whole Distance
  44. 44. Go the Whole Distance Hangout
  45. 45. Go the Whole Distance Hangout
  46. 46. Go the Whole Distance It’s EASY on the eye Hangout
  47. 47. Go the Whole Distance It’s EASY on the eye Hangout Increase your Page
  48. 48. Go the Whole Distance It’s EASY on the eye Hangout Increase your Page RANKINGS
  49. 49. Go the Whole Distance It’s EASY on the eye Hangout Increase your Page RANKINGS Lock in your YouTube
  50. 50. Go the Whole Distance It’s EASY on the eye Hangout Increase your Page RANKINGS Lock in your YouTube
  51. 51. Go the Whole Distance It’s EASY on the eye Hangout Increase your Page RANKINGS Lock in your YouTube
  52. 52. Go the Whole Distance It’s EASY on the eye Each post is a BLOG Hangout Increase your Page RANKINGS Lock in your YouTube
  53. 53. Go the Whole Distance It’s EASY on the eye Each post is a BLOG Hangout Increase your Page RANKINGS Lock in your YouTube Tie in business communication
  54. 54. Go the Whole Distance It’s EASY on the eye Each post is a BLOG Hangout Increase your Page RANKINGS Lock in your YouTube Tie in business communication
  55. 55. Go the Whole Distance It’s EASY on the eye Each post is a BLOG Hangout Increase your Page RANKINGS Lock in your YouTube Tie in business communication Use Google+ along with the entire suite of Google Apps and you will extract all it’s value along with a whole lot more. The best part is that it’s intuitive - once you start you just go on and on and on interacting positively with everyone and it is so simple you feel stupid you weren’t doing it before!
  56. 56. www.mediaanalyst.co.ug Plot 45, Bukoto Street P.O. Box 867, Kampala Uganda Create. Represent. Realise. Simon Kaheru Lead Analyst skaheru@mediaanalyst.co.ug 0792 800 080 @skaheru

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