Valeria Gomez is exploring her personal brand and career goals in the entertainment industry. She seeks to manage independent artists or work as an event manager for music festivals. Her strengths include empathy, resourcefulness, and connecting with others. Her short-term goal is to gain production experience, and her long-term goal is to open her own production company focused on positive social impact. She promotes her ability to understand customers and identify their needs to strategically develop memorable projects.

1. Personal Brand
Exploration
Valeria Gomez, Personal Branding, July 26 2020

2. Identity -
There are many artist managers out there, but none are quite
like me. Integrity and righteousness are at my core, guiding
each and every decision I make. I have the ability to
understand people and what moves them, creating strong
connections with those I meet. My background working for
lawyers has taught me a strong work ethic, and my
experience behind the camera in production has helped me
understand how to convey emotion through audiovisuals. It is
thanks to these attributes and experiences that I seek to
create memorable projects that deliver a positive social
impact.

3. Profession
I want to work in the entrainment industry. To be more
specific, I would like to manage independent artists or be an
event manager for music festivals.

4. 1. Client Success Account
Manager
This position is about representing the client in all internal
communications to foster and maintain positive long-term client
relationships. As a caregiver myself, maintaining and fostering
relationships comes easy to me. My ability to connect with others and make
them feel special would play a key role in my success in this position.
https://www.careeronestop.org/Credentials/Toolkit/find-jobs-details.aspx?
keyword=13-1011.00&location=California&radius=50&source=NLX&curre
ntpage=1&lang=en&fc=0&jvid=23704099D7C44D2B94E7D4C48E2FF6C7206
&detailpage=true

5. 1.Manager, Artist Marketing
This position encompasses creating artist marketing campaigns while also
managing artist projects. As a caregiver, I would approach this job with
immense care; I would be careful in nurturing the artist projects to ensure
their success. I would work relentlessly to support the artist and ensure that
they are accomplishing what they set out to do.
https://www.careeronestop.org/Credentials/Toolkit/find-jobs-details.aspx?
keyword=13-1011.00&location=California&radius=50&source=NLX&currentpa
ge=1&lang=en&fc=0&jvid=529949EC6E69430FBDD68BBAFD00ED7E206&detai
lpage=true

6. 1. Project Manager – Touring
The role of this position is to assist the talent acquisition team and
the tour director with tour execution. As a caregiver, I have a desire
to help others through dedicated assistance. I believe this quality
would be very valuable in a tour execution since there are many
teams working together to make the tour happen. Thus, as someone
who has a desire to help, I believe other people would appreciate
working with me.
https://www.careeronestop.org/Credentials/Toolkit/find-jobs-
details.aspx?
keyword=13-1011.00&location=California&radius=50&source=NLX
&currentpage=1&lang=en&fc=0&jvid=1FE3007F35524C20BB297532F
547C4E9206&detailpage=true

7. Target Audience -
The customer I would like to attract would be interested in
creating a positive impact on society through their projects.
Perhaps they would be interested in improving their image and
building their brand as being socially conscious. This is
something of special interest to both generation z and
millennials (around 15-35-year-olds), which would perhaps be
the target audience of my clients. My customer would also be
willing to pay a premium for my unique services because they
would recognize the monetary value behind these responsible
projects. They would also be located either in Colombia or in the
United States.
•

8. Career Goals
Short term goals: Get a job working in a production company to learn
the ins and outs in production.
Mid-term goals: Start working with independent artists to help them
jumpstart their careers and get their projects out into the world.
Long term goals: Open my own production company where I produce
content for the artists I have met throughout my life and others who also
share the desire to push content that delivers a positive social impact.

9. Skills Analysis
Hard skills:
•Illustrator – proficiency: 70%
•Final Cut – proficiency: 75%
Soft skills:
•Empathy and resourcefulness – both 95%
Industry hard skills:
•Accounting software – proficiency 0%
•Electronic mail software – proficiency 99%
Industry soft skills:
•Persuasion – proficiency 90%
•Active listening – proficiency 95%
https://www.onetonline.org/link/summary/13-1011.00#Skills

10. Promise
I use my innate desire to understand and connect with
others to identify customers’ needs, purpose, and target
audience to strategically develop and create memorable
projects that deliver a positive social impact.

11. Elevator Pitch
Hello, my name is Valeria Gomez, I recently graduated from
Full Sail University with a degree in Entertainment Business.
I’m passioned about help others and be creative with
innovated ideas. I help artist and business tell their story to the
people who need to hear it. Sounds like marketing, but what
makes me unique is that first and foremost, I like to make
emotional connections with my work. I have background on
business management, marketing and leadership. As well I
have an artistic aptitude . If you need an enthusiastic proactive
person. here’s my contact. Thanks for your time!.