2. How Do You Make a Label? Label manufacturing is simply the process of printing and converting Printing is the process of laying down the ink (graphics) Converting is the process of cutting the label to shape
4. Label Types Will sell all types of labels, but the majority will be PSA Label Types Non-adhesive Adhesive Glue Applied In-Mold Sleeving Pressure Sensitive Heat Sensitive Gummed Paper Conventional Cut & stack Film Blow Molded Injection Molded Thermo Formed Shrink Stretch Wraparound Film Permanent Removable Linerless Delayed Action Instantaneous
6. Must have a clear understanding of graphic arts In order to make a label with crisp clean image, the label manufactures must use HIGH RESOLUTION graphics. A vector image (right) is viewed with clean round corners. A raster image is pixilated and will ultimately print blurry. **When in doubt, zoom in the electronic file to 500%** RASTER (not good) VECTOR (good)
12. How to Measure a Label? W x L PRINTING GRAPHICS PRINTING GRAPHICS PRINTING GRAPHICS PRINTING GRAPHICS Running Web Direction 1” 2” Label measures 2” x 1” Label measures 1” x 2” PRINTING GRAPHICS PRINTING GRAPHICS PRINTING GRAPHICS PRINTING GRAPHICS Label Width = 1” Label Length = 2” 2” 1” Label Width = 2” Label Length = 1” Width Length Width Length Running Web Direction
13. Finishing What is your copy position (roll direction) preference? Directions 1 – 4 are Wound Out Copy position is determine by ‘how the printing unwinds off the roll’
14. Directions 5 – 8 are Wound In Copy position is determine by ‘how the printing unwinds off the roll’ Finishing What is your copy position (roll direction) preference? Finishing cont.
21. Label Material (Stocks) Aluminum foils used for harsh environments, very expensive Foil White, silver, or clear. Used for high performance and high temperature applications. Also used for harsh environments. Polyester Film Less durable film designed for indoor applications Polypropylene Lower durability, not good for high temperature applications, tends to shrink with age. Vinyl High strength films such as Valeron, V-Max, and Yupo Synthetic Paper Used on thermal transfer applications Transcode Non-tearing, good for curved surfaces Tyvek Shine or dull silver paper Metallized High gloss appearance Glossy Standard coated paper, used for 4-color process Semi-gloss Smooth finish and has a matte appearance. Coated Dull appearance. Good for handwriting, dot matrix, and laser imprinting. Uncoated Paper Description Type Family of Part
22. Polyester Film (PET) Disadvantages Advantages Resistance to moisture Resistance to chemicals Resistance to heat Dispensability Dimensional stability Resistance to solvents Resistance to solvents Dimensional stability Resistance to abrasion Resistance to tearing Conformability ‘ No label’ look Resistance to stretch Higher Cost Range of products Resist to heat
23. Polypropylene Film (PP) Disadvantages Advantages For best dimensional stability and clarity, oriented PP films (OPP or BOPP) rather than ordinary cast or especially blow PP. UV Stability Conformability Low cost Clarity* Good film flatness Dimensional stability* Printability Resistance to moisture Die-cutting Yellowing over time Resistance to chemicals Dispensability of thin film Less resistance to heat Resistance to abrasion Resistance to tearing
24. Polyvinyl Chloride – PVC (Vinyl) Film Disadvantages Advantages Scuff resistance Dimensional stability UV stability Resistance to tearing Environmentally Unfriendly Flexibility / squeezability Registration control Waste disposal Weather resistance Die-cutting Low resistance to heat Chemical resistance Printability
29. Initial Tact The immediate holding power of the label with high initial tack will grab the substrate quickly. A label with low initial tack will exhibit a low level of adhesion when first applied Adhesive Categories
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31. U.V. Resistance The ability to resist prolonged exposure to ultraviolet light without losing adhesion or changing color Adhesive Categories
32. Solvent Resistance The ability to withstand exposure to solvent without losing adhesion Examples : Gasoline, motor oil, alcohols, brake fluid, water, and other liquids Adhesive Categories
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34. Service Temperature The maximum and minimum temperature a label will be exposed to after the label is applied Examples : Hot Melt: -40f to +220f Solvent: -65f to +350f Emulsion: - 40f to +275f Adhesive Categories
46. FINAT Test Methods (European Standards) FTM 1: Peel adhesion test at 180 degree angle at a removal rate of 300 mm/min. FTM 2: Peel adhesion test at 90 degree angle at a removal rate of 300 mm/min. FTM 3: Slow speed release test FTM 4: High speed release test FTM 5: Resistance to high temperatures FTM 6: Resistance to UV light FTM 7: Resistance to shear (cohesive strength of the adhesive mass) FTM 8: Resistance to shear from a standard surface FTM 9: ‘Quick-Stick’ initial tack measurement FTM 10: Silicone coatings for self-adhesive materials: release FTM 11: Silicone coatings for self-adhesive materials: residual adhesion FTM 12: Coating weight of adhesive FTM 13: Adhesive strength at low temperatures FTM 14: Dimensional stability of self-adhesive films FTM 15: Surface tension of plastic films FTM 16: Resistance to chemicals: stain test FTM 17: Resistance to chemicals: immersion test FTM 18: Dynamic shear strength FTM 19: Recyclability of self-adhesive labels
49. Note: Critical Step Label Manufacturing Process Flow 1-7 Varies Domestic (1–3 days) International (3-7 days) Ships to ILS location 10 10 - 20 15 Total Lead Time (business days): 1 1 Rewinding, packaging, labeling and inspection Finishing 9 1 1 Making of product Production 8 1 - 3 1 Schedule product manufacturing 7 1 - 2 1 Makes printing plates 6 1 - 5 3 ILS sends customer electronic or hard copy art proof Art proof is sent to ILS then to customer for approval (if art needs modification, then back to step 4) 5 1 - 5 2 Develops artwork, generates art proof Art department develops artwork 4 0.5 - 1 .5 Tooling, raw material, ink Purchases supplies and tooling 3 1 - 2 1 Qty, shipping locations, standard pack If ILS awards opportunity, then writes up sales order 2 1 - 3 1 Specify materials, die size, colors, run direction, roll size, and process Supplier engineers and estimates label RFQ 1 Range (in days) Lead Time (in days) Examples Description Step
50. Label Cost Structure OTHER COST DRIVERS Digital Flexographic Offset Silk Screen Gravure Types of Printing Chemical Resistance Temperature Resistance Application surface Indoors Outdoors Label Performance Permanent Removable Adhesive Type 2 5 10 25 50 Number of Copies 5,000 2,500 1,000 500 250 Roll Size Paper Polypropylene (PP) Polyester (PET) Vinyl (PVC) Polyimid Types of Material 1 2 3 4 5 # of Cutting Tools 1 3 5 7 10 # of Colors 2 x 1 4 x 2 4 x 6 8.5 x 11 13 x 12 Label Size (sq. inches) 50,000 25,000 10,000 5,000 1,000 Quantity - Volume (highest) MAIN COST DRIVERS (lowest)
52. Converting : A process to manufacture a label from a raw material through a slitting or die-cutting procedure. Cold foiling : A metallic foil is bonded to the substrate by adhesive. Digital combination printing : A label printing press which uses both traditional printing methods (such as flexo or silk-screen) along with ink jet digital printing. Die-cutting : The process of cutting a label shape with a die. Most self-adhesive labels have to be die-cut to shape as part of the manufacturing and finishing procedure. Facestock : Any paper, film, foil, synthetic, or other material that can be converted into labels. Definition of Terms
53. Flexography (flexographic / flexo) : A rotary printing process in which ink is applied to the raised surface of an image on a flexible printing plate and, from there, to the surface of a label or flexible packaging substrate. Four-color process : The process in printing which involves the use of four screen and four inks (cyan, magenta, yellow, black). Gravure printing : The printing surface primarily consist of steel cylinders with an outer shell of copper onto which images – consisting of millions of tiny cells of varying depth. Letterpress : Uses photo-sensitive polymer plates onto which an image (ink carrying area) is produced by photographic or direct imaging plate-making technique. Definition of Terms
54. MSI (thousand square inches) : Calculation used to measure raw material usage. Narrow web : Printing presses in which the web width may be as narrow as six inches and ranges up to twenty inches. Offset digital printing : A process to a printed images in a digital format without printing plates (such as HP Indigo or Xeikon). Offset litho (lithography) : A high-quality printing process in which the image and non-image areas of the printing plates are on the same plane (flat) surface, but are differentiated by an ink receptive image area. Definition of Terms
55. Silk-screen : A screen image (made from either nylon, polyester or fine wire mesh) to trap the ink into a reservoir. Topcoat : A surface finish applied to label face stock that aids print anchorage and/or durability. May also be used to provide a protective coating. Web : A continuous roll of flexible material, usually paper, plastic film, foil, or laminate in a roll form. Continuously wound rolls or reels are used on web-fed printing presses, coating and laminating lines, and converting machines. Definition of Terms