Target Corporation operates over 1,750 stores in 49 states, offering fashionable products at discount prices in an upscale environment. It has improved stores with more space, expanded offerings, and new designs to seem more upscale. Target faces competition from Walmart and Costco but scores higher in customer satisfaction. It plans to expand into Canada and potentially Mexico and Latin America. Target distinguishes itself through distinctive upscale fashion and its private label credit card.

1. Expect More, Pay LessPresented by: Sharon Johnson, Marshelle Robertson, Tasha Tyson, and Charles WatsonB.E. Enterprise

2. HistoryTarget was originally Dayton Dry Goods CompanyDayton Dry Goods was founded in 1902 by George Draper DaytonDayton was a devout PresbyterianThe company opened its first Target store in 1962Name changed to Target Corporation in year 2000

3. Target Corporation (NYSE: TGT) is the countries second largest discount retailer, trailing only Wal-Mart. Target operates over 1,750 stores in 49 states.

4. Target has distinguished itself from its rivals by offering chic fashionable products at discount prices in an upscale environment.

5. Target has improved its stores with more space, expanded offerings, and a new design to makes its products and stores seem more upscaleExternal EnvironmentCompetitionMain competitor is Wal-MartTarget scored an 82 in customer satisfaction as compared to 71 for Wal-Mart storesAlso competes with Costco Wholesale (COST), currently the largest membership warehouse retailerGlobal ExpansionIn January Target purchased 220 Zeller stores in CanadaPlans to covert 100 to 150 of these stores by 2013 or 2014Target has also considered opening stores in areas such as Mexico and Latin America in the next 3-5 years

6. Porters Five-ForcesIn order of significanceThreat of substitutionCompetitionBuyers bargaining powerSuppliersbargaining power Threat of new entries

7. Firm’s Strategies Business-Level StrategyMore distinctive upscale fashion forward merchandise than rivals Wal-Mart and K-Mart. Target credit card, which is good only at Target. Corporate Level StrategyTarget Corporation has expanded it grocery offerings to enhance corporate strategy. The Minneapolis bases Target Corporation plan to remodel about four-hundred of its general merchandise stores across the nation to bulk up the grocery retail.

8. Tangible ResourcesPhysical CompetencyExpect More, Pay LessExpect more of everythingMore great design, more choices and more designer-created items that you won't find anywhere else. And pay less. It's as simple as thatHuman CompetencyReading + EducationVolunteerismArts + CultureTarget HouseAmerican Red CrossThe Salvation Army

9. FinancialsNet sales for a five week period ending on April 2,2011 were $5, 955 millionContributes to a 4.5 percent decrease as compared to a five week period ending on April 3, 2010 in which net sales were $6, 233 millionTarget expected sales for a five week period ending on April 2, 2011 would closely approximate its first quarter results from previous years

10. Intangible ResourcesReputationKnown as a “cheap chic” retailerHighest customer satisfaction in the countryTechnologyUses 15,000 virtual machines to run business critical workloads Has virtualized inventory, point-of-sale, supply chain management, asset protection, and in-store digital mediaInnovation ResourcesTarget has given 5% of its income to the communities they serveHas recycling stations in all of their stores for guests to take part in waste reduction

11. OperationsTarget Corporation over 1700 US Retail Stores38 Regional Distribution Centers4 Distribution Centers4 Import Warehouses4 Fulfillment Centers (supports Target.com)Additional Offices in 40+ countries

12. ServicesTarget ClinicTarget PharmacyTarget Photo/PortraitTarget Optical Starbucks CoffeeTarget Café (Jamba Juice and /or Pizza Hut ExpressTarget Financial Services (TFS)Target Sourcing Services (TSS)Target Commercial InteriorsTarget BrandsTarget.com

13. Competitive AdvantageTarget’s unique “Creative Cabinet”An elite, secret team

14. 12 individuals of all ages, interests & nationalities