The document discusses how standards are needed for open data to be useful, like how electrical sockets need common standards. It describes two data standards developed with governments for permitting and restaurant inspection data that provide defined yet flexible schemas. These standards enable wider access and use of the data by third parties and citizens, increase accuracy and confidence, ease sharing between governments, and meet where citizens are already researching. The document encourages launching data successfully by placing it in an API, mapping it to a schema, and working with partners.