Kobi Schmalenberg explores reasons why kids bully in a 6-part document. Kids may bully due to lack of attention, trying to feel popular, or imitating bullies at home. Bullying can also stem from exposure to violence in media or cultures that value power over others. Being constantly put down by bullies can lead kids to feel they have no self-worth or reason to live, sometimes resulting in suicide. Relationships between bullied kids and their parents or bullies may break down if the kid commits suicide or runs away.