The P2TP Ambassador Program sends monthly emails to ambassadors with 3 engagement tasks and updates on news and events. The goals are to cultivate the existing community, get more people involved, and keep supporters engaged by providing ambassadors with recognition on the website and social media and discounts to events. New ambassadors are onboarded through a process of invitation, overview of the program, and inclusion in the monthly emails and ambassador page after participating for a month.

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P2TP Ambassador Program

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Overview
 Send email to ambassadors on 1st of every month
How does the Ambassador Program look like?
 Email = three tasks of different engagement levels
 Encourage ambassadors to do at least one task
 Ambassadors are first to hear about any news (i.e. impact
video, annual event, etc.)
 Ambassador receives:
 Photo and bio is put on our website (ambassador page?)
 Photo and bio is put on special Facebook tab
 Receive a P2TP t-shirt
 A personal thank you card from steering committee
 Discount to our events

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Goals + Objectives
 Overall goal: Cultivate our current community
 Get interested people involved
 Keeping our supporters engaged
 Curating new content
 Getting relevant feedback
 Helping us with marketing/outreach
What’s the point of the Ambassador Program?

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Marketing + Outreach
 Overall: Our ambassadors should be individuals that are
already previous engaged with us.
 Former and current voluntourists
 Supporters
 Donors
 Facebook fans
Who are these ambassadors and how do we get them?

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On-boarding Process
STEP 1: Invite individual to become ambassador.
 Individual is not interested: End here.
 Individual is interested: Move to step 2.
How do interested individuals become ambassadors?
STEP 2: Get on the phone and quickly walk through the program.
 Individual is not interested: End here.
 Individual is still interested: Move to step 3.
STEP 3: Add individual to ambassador contact list.
STEP 4: Include new ambassador in next monthly email.
STEP 5: After one month(?), add individual to ambassador page.

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SampleMonthlyEmail

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Suggestions? Feedback?