IN FMCG- Tea In Industrial products- Packaging materials In Commodities- Steel In services- Education industry this presentation has power distribution in various distribution channels employed across these 4 sectors.

8. Steel Industry

9. Channels of distribution
stockyards Consignment agents
Distributor & External
Retailers processing
Direct sales channel agents

10. Who holds the
Maximum Power..??
MANUFACTURER!!

11. Sources of Power

12. Disadvantages
Advantages
High value added
products
Opportunity for two-
way communication
Continuous
improvements

13. TEA

16. Sources of distributor’s
power:
Reward
Expertise
Reference

18. Education
industry

19. Distribution Agents

20. Power lies
more in the
Quality of
service!!

21. Sources of Power

22. ADVANTAGES DISADVANTAGES
Consultancies can Misrepresentation
influence. of institution by
Earns good will. consultant
Manipulation of
form fee

23. PACKAGING INDUSTRY

24. Channels of
distribution
Wholesalers
Direct
Distribution
Traders

25. Who
got the
Power??

26. Customer
Distributor
Manufacturer
Wholesaler
Trader

27. Sources Of Power

28. Advantages
Disadvantages
Routinization of
Fear of market insulation
transactions
Price modulation
Easy search for targets
Manufacturer’s identity
Market development
can be overtaken
Market penetration

30. Thank you…
By: Madhurima Mishra
Nandita Mishra
Aftab Alam
Gursharan Virk
Mahima Nigam
Waseem Mohd.