Power BI and Digital Marketing Question with answers

SeoQuestion
Q1. What do you mean by SEO?
Ans. The art & science of optimizing your website both internally & externally so that it ranks
higher in the natural / Organic listings of a search engine.
Q2. What is the difference between on page & off page SEO
Ans. Optimizing your website internally is On-Page SEO & Optimizing it externally is Off-Page
SEO
Q3. What is a search engine?
Ans. A search engine is a web-based software system which is developed to search and locate
relevant information on the World Wide Web. Search engines generally answer the queries
entered by the users and give them a list of search results. E.g. Google, Yahoo, Bing etc.
Kautilya Roshan _ DM Trainer

Q4. What do you mean by backlinks in the SEO?
Ans. Backlinks are incoming links to your website or web pages & also known as inbound links.
Q5. What are organic results?
Ans. Organic results are those which are displayed on SERPs due to their relevancy, as
opposed to those which are being advertised.
Q6. What are the outbound links?
Ans. The links from your website to other web pages or websites are known as outbound links.
Q7. What is crawling & indexing?
Ans. Crawling is the automated process used by a search engine to find or filter web pages on
the internet. Indexing is storing the crawled web pages relevant to their search queries in the
database.
Q8. What do you mean by ‘Keyword’?
Ans. Keywords in SEO are words or phrases which are used on search engines to find some
site, information, product etc.

Q9. What are long tail keywords?
Ans. Keywords with three or more words in a phrase are long tail keywords. They have lower
keyword difficulty & are generally more qualified searches.
Q10. Why does the page load time matters in SEO?
Ans. Webpage load time is an important factor in SEO. Your website should be optimized for a
minimum (<6s) page load time.
Q11. What do you mean by meta tags?
Ans. Meta tags are snippets of text that describe a page’s content & lie between open & closing
head tags in HTML code of a document.
Q12. What are different types of meta tags?
Title tag
Description meta tag
Keyword meta tag
Meta Robot tag

Q13. What do you mean by Meta Data?
Ans. The data which tells a search engine about your website is known as Metadata.
Q14. What is a Page Title?
Ans. The page title is also called as title tag is used to describe a web page content. It generally
contains the primary keyword, secondary keyword & brand keyword.
Q15. What is Meta Description?
Ans. The meta description is a brief description of about 155 characters which summarizes a
page’s content. This is displayed in search engine results pages (SERP) below the Page Title
as a sample of page content. Optimizing the meta description is crucial for on-page SEO
Q16. What do you mean by black hat SEO practices?
Ans. Those SEO practices which are not authorized by the search engines to rank content, web
pages, websites etc. are known as black hat SEO practices.
Q17. What kind of web design is preferred for a mobile site?
Ans. Responsive Web Design

Q18. What is a landing page?
Ans. The landing page is a web page which serves as the entry point for a website or a
particular section of a website.
Q19. What online tools you can use for doing the keyword research in SEO?
Google Keyword Planner
SEMRUSH
Ahrefs
Alexa
Rankwatch
Google Search Console
Q20. What is 301 redirect in SEO?
Ans. It is a way to redirect visitor on one web page to another page. Generally done when you
change web address of a page.
Q21. What do you mean by Anchor text?

Ans. The clickable text in a hyperlink is Anchor Text. It is relevant for the page you are linking to,
rather than generic text.
Q22. What is a Canonical URL?
Ans. The most authorized version of a URL is called as canonical URL.
Q23. What do you mean by a Directory?
Ans. LIke phone directories, we have directories on the website. Submitting your site to web
directories help people to find you and also give the inbound link to your site. Yahoo Directory,
Dmoz etc. is an example of some directories.
Q24. What are indexed pages?
Ans. The website pages that are crawled & stored by the search engines are called indexed
pages.
Q25. What do you mean by Link building?
Ans. It a process & activities through which you can get more inbound links for your website to
improve search engine rankings.

Q26. Name some of Google’s search algorithms.
Ans. Panda, Penguin & Hummingbird
Q27. Why internal links are important?
Ans. Internal links are helpful in crawling, indexing & ranking of all the content & pages on a
website.
Q28. What is the RSS feed?
Ans.RSS (Really Simple Syndication) is a type of web feed which allows users & applications to
get updates on new content from a web source.
Q29. What is a HTML sitemap?
Ans. An HTML sitemap is a list of pages of a website, designed to help both users and search
engines navigate the site.
Q30. What is a XML sitemap?
Ans. XML or Extensible Markup Language is primarily created to facilitate the functionality of the
search engines.

Q31. What is bounce rate?
Ans. Bounce rate is the percentage of visitors to a particular website who navigate away from
the site after viewing only one page.
Q32. What are webmasters tools?
Ans. Webmaster tool is a service provided by Google from where you can get backlink
information, crawl errors, search queries, Indexing data, CTR etc
Q33. What are robots .txt?
Ans. Robots.txt is a text file webmasters create to instruct web robots e.g. google bots, how to
crawl pages on their website
Q34. What is Google Search Console?
Ans. Google Search Console is a free service offered by Google that helps you monitor and
maintain your site’s presence in Google Search results
Q1. What is an SEO friendly website?

Ans. SEO friendly website is designed in such a way that a search engine crawls it’s each page
efficiently, interpret content effectively & index it in their database.
Q2. What is the skyscraper technique in link building?
Ans. Skyscraping is the process of finding content in your space that’s already popular and then
look for unique ways to leverage it for your site.
Q3. What is the Keyword Density?
Ans. Keyword density is how often a keyword or phrase appears on a web page in relation to
the total number of words it contains. It is calculated in terms of percentage. Search Engines
use keyword density to determine the relevance of a webpage to a keyword or phrase. A high
percentage of keyword density may indicate search engine spamming & is not good for SEO.
Q4. What is the difference between paid search and organic search?
Ans.Organic search
Q5.List down some On-Page & Off-Page SEO factors
On-Page
1. Keywords

2. Content
3. Page Structure
4. internal linking
5. load time etc.
Off-Page
1. Backlinking
2. Directory submissions etc.
Q6. What is the difference between do follow & no follow links?
Nofollow links do not pass the SEO credit to the link page while do follow links have the SEO
value
Both types of links are clickable.
Never use the no follow links while linking internal pages of a website.
Q7. How you can optimize videos in SEO?
Use relevant tags & keywords
Optimize Page Titles & Description
Include transcripts as texts
Q8. What are the basic qualities required for an SEO role?

Good Analytical Skills
Good Research Skills.
Adapt to industry trends & changes
Basic understanding of Digital Marketing
Q9. What is keyword stemming?
Ans. Keyword Stemming is the process of creating new words which are variations of the same
root word. It could be done by adding prefix, suffix & pluralization. Keyword stemming is useful
for SEO & helps in using more relevant keywords on a webpage without keyword stuffing.
Q10. What is the importance of doing a link audit?
Ans. Link auditing is basically the process of auditing links which are inbound links or backlinks.
It is generally done before link building campaigns to check quality & SEO importance of
external links.
Q11. What factors determine PageRank?
The credibility of the page
How old is the page
Quality of content on the page
Number & quality of inbound links to the page

Q12. How you can stay updated about the latest industry trends & current changes made by
Google in the SEO field?
By regularly reading popular SEO blogs & subscribing to their newsletters.
Following well know SEO websites like Moz, Searchengineland etc.
Other relevant sources (specify if you know any)
Q13.What are some black hat SEO techniques to avoid?
Link Farming
Doorway pages
Cloaking
Keyword Stuffing
Hidden text
Q14.What to do if your site is blocked by the search engine for black hat SEO practices?
Ans. Make the corrections for the wrong things & then apply for re-inclusion.
Q15. What is Keyword Difficulty Index?
Ans. Keyword Difficulty is a metric which determines how hard is to rank in 1st SERP for a
search query during the keyword research process. It helps to determine which target keywords
are realistic to go after and which ones would be too difficult and waste your time and resources.

The Keyword Difficulty Index (from 1 – 100%) shows how difficult to outrank your competitors in
the search engine rankings.
Q16.What is Domain Authority?
Ans. Domain Authority (DA) is a search engine ranking score developed by Moz that predicts
how well a website will rank on search engine result pages (SERPs). A Domain Authority score
ranges from one to 100, with higher scores corresponding to a greater ability to rank.
Q17. What do you mean by cloaking?
Ans. Cloaking is a deceptive SEO technique in which content shown to the search engine is
different from that shown to the user.
Q18. In SEO what is considered more important: content creation or link building
Ans. Both are equally important. While link building is useful in building authority and improving
the ranking of a site, creating quality content is one of the most important factors in SEO.
Q19. In your website where should you place keywords for effectiveness?
Body Text

Page Title
Meta Description
Q20. How I can check pages indexed by Google for my website?
We can check the Google Index Status of any specific website through Google Webmaster
tools. After adding the website on the dashboard and verifying the ownership, click on the tab
“Index status” would show the numbers of pages indexed by Google.
Secondly, we can also perform a manual search on Google by typing on Google search bar
site:domainname.com, and the number of pages indexed would reflect on the SERP.
Q21.How you can contribute as an SEO analyst & specialist in our organization?
Ans. PS. this is a very specific & very important question & vary from person to person. Take
time & pen down your skills & construct the answer. Some pointers for an SEO professional are:
Should be a critical thinker
Must have good verbal & writing skills.
Should have some technical or programming skills.
Good Social Skills
Good Analytics Skills
Good MS Excel Skills
Adaptable & Motivated

Q1. What are the Key Performance Indicators (KPIs) showing that SEO efforts are successful
for a company?
Increase in website or landing page traffic
Increase in conversions (increase in sales, newsletter signups etc)
Growth in backlinks
Increase in referral traffic
Increase in traffic for particular keywords
PS. More points can be added based on goals which vary from company to company
Q2. How you can improve page load time for a website?
Reducing page & image sizes.
Enabling Compression
Reducing redirects
Improving server response time
Leveraging browser caching
Optimizing Javascript Coding
Using Content Delivery Network such as Amazon CloudFront to reduce page load time.
Use CSS3 and HTML framework
Q3. What is sandbox effect?

Ans. The Google sandbox or “sandbox effect” is a filter that Google applies to new websites that
want to rank in the SERP for specific keywords. It is done to prevent SEOs and spammers from
manipulating search results by satisfying all of Google’s major offsite and onsite factors.
Q4. What are the best practices for doing On-Page SEO?
A. Title tags
Use relevant keywords, brand name in the title tag.
Keep characters limit to 55 or less
Avoid duplicate title tags
B. Meta Descriptions
Write good descriptions
Avoid duplicate content
Don’t use quotes or non-alpha characters
Keep character limit to 160.
C. Content creation
Use relevant keywords in the content
Keep proper keyword density
Use internal links

Create unique content for different channels
D. Header Tags
Use keyword phrases in your H1 tag
Properly use H1, H2 & other headers
E. Internal Page linking with anchor text
Select a good anchor text
Use text related to the linking page rather than generic text
F. Appropriately use Image Alt tags & Filename
Q5.How you can do effective link building for your website?
Guest Blogging
Link Baiting
Internal Linking
Using Social Media
Press Release
Skyscraper content
Check the sites which are giving backlinks to your competitors & reach out to them.
Fix broken links on other sites

Q6. Why should we use Google Search Console?
A. It monitors site’s performance in Google Search results. Some features:
You can make sure that Google can access your content
You can submit new content for crawling and remove content you don’t want to be shown in
search results
You can create and monitor content that delivers visually engaging search results
You can maintain your site with minimal disruption to search performance
You can monitor and resolve malware or spam issues so your site stays cleanOther features:1.
You can check which queries caused your site to appear in search results?
2. You can check if some queries result in more traffic to your site than others?
3. You can check if your product prices, company contact info, or events highlighted in rich
search results?
4. You can check which sites are linking to your website?
5. You can check if your mobile site performing well for visitors searching on mobile?
Q7. What will be your approach if your current SEO activities are not working out?
I can try the following things:
Post content regularly
Make changes in page text, title & description

Optimize images on the website
Create a web structure that is easy & logical for possible visitors
Identify the keywords which are most relevant to your website.
Social media Questions
Q1. What do you mean by Social Media
Ans. Social Media means websites & applications that enable users to create & share content or
to participate in social networking.
Q2. What are some popular social media sites?
Ans. Some popular social media sites are Facebook, Instagram, Twitter, Linkedin, Youtube,
Pinterest, Snapchat etc.
Q3. How to choose the right social channels for your business

Ans. The target audience for your business must be active on those channels.
Q4. What do you mean by organic reach on Facebook
Ans. Organic reach on Facebook is number of people who see your content without paid
distribution
Q5.Why square videos work better on facebook then standard videos
Ans. Square videos capture more space, stands out and captures attention, So they are more
engaging.
Q6. What kind of groups you can create on Facebook
Ans. Public, Closed & Secret
Q7. What is Facebook Business Manager?
Ans. Business Manager is a tool to help businesses and agencies manage their Facebook
Pages, Ad accounts, and apps in one place.

Q8. What types of marketing you can do on Linkedin?
Ans. Personal branding & Brand marketing
Q9.Which Linkedin tool you can use for lead generation?
Ans. Sales Navigator. Also you can use Sales Navigator Lite as free Chrome extension.
Q10.What is twitter?
Ans. It is a microblogging social media site where people communicate through short
messages.
Q11. What is Instagram?
Ans. Instagram is a free photo and video sharing app available on Apple iOS, Android and
Windows Phone. People can upload photos or videos and share them with their followers or
with a select group of friends. They can also view, comment and like posts shared by their
friends on Instagram. Anyone 13 and older can create an account by registering an email
address and selecting a username.
Q12. Which is a popular tool for content scheduling & management on social media

Ans. Hootsuite
Q1. Mention some ways to improve reach on Facebook?
Use both organic efforts & paid to advertise
Improve your facebook edge rank
Keep improving your website & email campaigns.
Q2. What would be your key approach to do content marketing on social media?
Observe a lot & be as social as possible.
Think like a user, not like a marketer
Your focus always should be on giving value to your users
Q3. What kind of content generally works on social media?
Ans.Inspiring
Informative/Educative
Entertaining

Emotional – People should connect/relate to the content
Q4. Describe in just one line what type of content should a business create for success on
Facebook?
Ans. A business should only create a content that would either get users to SHARE it, TAG their
friends in it or COMMENT on it
Q5.What online tools you can use for creating & editing images on facebook?
Canva
Snappa
Adobe Spark
Stencil
Crello
Befunky
Q6. What online tools you can use for creating videos on facebook?
Legend
Viva Video
Adobe Spark
Animoto

Magisto
Powtoon
Videoscribe
Wave.video
Automated Extension
Q7. For what purpose a business can use Facebook Live?
For live streaming of offline events
For live streaming of interviews
Q&A sessions
Product demos
Q8. What are the best practices to follow for your FB group?
Build a highly engaged community
Add value to the group
Focus on meaningful interactions and conversations
Share relevant articles, blog posts, answer questions, offer solutions to members’ problems
Avoid outright self-promotion•Build and own a highly engaged community
Link the group to your Facebook Page
Q9.What are the advantages of using Facebook ads?

Around 2 million active monthly users
You can start with a low budget
Powerful & Customized targeting
A very effective tracking of results
Q10. What are the things to avoid doing Facebook Marketing?
Not only promote your products & services but try different types of contents
Do not keep long time gaps in content posting
Do not buy page/post likes from spammy sites
Do not overpost & spam your audience
Do not automate your entire facebook marketing
Do not ignore or be slow in responding to messages or comments by users
Q11. What a Facebook Business Manager can be used for?
Ans. You can use the Business Manager to manage your company’s presence on Facebook if
you:
Have multiple ad accounts and manage more than three Pages.
Work with partners and clients.
Manage and advertise for apps.
Q12. What activities people mainly do on Linkedin

Connect with other professionals.
Search for jobs or looking for candidates for hiring
Various professional updates & industry trends
Q13.What are the best practices for Linkedin Groups?
Add Value to the Group
Share the relevant articles, posts, etc. & focus on meaningful interactions and conversations.
Connect with relevant people
Avoid direct promotion of your brand.
Q14.What way you can create a popular company page on Linkedin?
Post valuable industry-specific information & data that is relevant to your target audience.
Share case studies & good work done by your company.
Post inspirational quotes
Share your client’s success stories & their testimonials.
Q15. What are the advanced search filters in the Linkedin Premium Account?
Industry
Groups
Years of Experience

Function
Seniority level
Company Size
Q16.What are different types of ads available in Linkedin?
Text Ads
Sponsored updates
Sponsored InMail
Premium display advertising
Dynamic Ads
Q17. What are key factors that influence trending on Twitter?
Volume of Tweets
Frequency of Tweets
Tweets by the number of unique users
Tweets by Twitter Influencers
Q18. What are the types of ads available on Twitter?
Promoted Tweets
Promoted Accounts
Promoted trends

Q19. What are key factors in improving the reach of your tweets?
Number of followers of your Twitter account
Usage of relevant hashtags
Number of retweets of a tweet
Timing of tweet
Q20. Describe a kind of Indian audience on Instagram?
More than 80% use Instagram on their smartphones.
Most active users are between 18-24 age group.
More than 50% of users are avid travelers.
More than 50% of users buy products from the brand they are following on Instagram.
Key interests include music, travel, food, photography, technology, fashion & sports.
Q21.Why should a brand or business use Instagram for marketing?
It is the second largest social media platform after Facebook.
On Instagram audience connects & embrace brands in a better way.
A lot of People use Instagram for product research.
Q22. What business goals you can achieve with Instagram?
Brand Awareness

Promote product & services
Drive Engagement with the Target Audience
Increase brand loyalty among customers
To build up a community
Q23. What kind of content you can post on Instagram?
Educational
Motivational
Behind the scenes content
Product Demos
Humorous
Cultural
User-generated content
Stories
Q24. How can a brand effectively engage the audience on Instagram, give an example?
Regularly posting visually appealing product images.
Creatively using Instagram’s grid layout.
Posting engaging content such as quizzes.
Leveraging User-Generated Content effectively.
Q25. What kind of ads are available in Instagram?

Instagram Stories Ads to promote products
Instagram Stories Ads to offer discounts
Instagram Stories Videos Ads
Ads to promote an Instagram post
Q26. What is Hootsuite?
Ans. Hootsuite is a social media management platform, created by Ryan Holmes in 2008. The
system’s user interface takes the form of a dashboard and supports social network integrations
for Twitter, Facebook, Instagram, LinkedIn, Google+ and YouTube.
Q27. What kind of objectives for your company you can set through Social Media Marketing?
Strengthening Brand Awareness
Creating buzz driving engagement
Providing Customer Service.
Driving Referral traffic to your website or blog
To generate leads & driving sales
Q28. What do you know about Facebook Edge rank? Why is it important?
Ans. Facebook Edgerank is the algorithm used by Facebook to determine whether your posts
should be put up or not in the news feed of your page as well as your follower’s page and what
should be their position.

Q1. What are the four steps that Facebook algorithm uses to rank content?
What stories have been posted by your friends & publishers? – Inventory
Who posted this story? – Signals
How likely are you to comment on this story? – Predictions
Relevance Score – Score
Q2. Nowadays we are seeing that Facebook Organic reach is declining. What do you think its
reasons?
More and more content is being created and shared every day while space on the news feed as
well as time to absorb it is limited
Competition in the newsfeed is increasing
The newsfeed algorithm is designed to show each person on Facebook, only content that’s
most relevant to them. This ensures that people are more active and engaged with stories that
appear in the newsfeed
Q3. What metrics can help you to measure the effectiveness of content on social media?
Number of times the content shared

Number of comments
Number of views in case of videos
Number of likes
Post clicks
Cost-per-engagement
Fan/follower growth
Link Clicks
Quality of traffic (Time on page, bounce rates)
Leads/Sales generated
Q4. Describe the best practices for video content on Facebook?
Create share-worthy content
Always upload videos directly to Facebook as against sharing YouTube links
Keep it short – Ideally < 2mins
If your video is long, ensure you can hold user attention to the end
Choose an engaging thumbnail
Keep the intro crisp – Capture attention in the first 2 to 3 seconds
Ensure your video is engaging even when played on mute
Q5.What are the uses of chatbots on Facebook for a business?
To generate leads

To make your buyer’s journey simpler
To Increase customer satisfaction through better customer experience
To distribute content via messaging apps
To deliver targeted content based on user feedback and interests
Q6. What are the best practices of doing Facebook Marketing for a business?
Choose an engaging cover photo – Try creating video cover images
Add a call-to-action (CTA) button
Post valuable content consistently
Focus on quality – Remember quality beats quantity on Facebook
Ensure your content attracts the right audience who would either buy or refer your products or
services at some point in future
Run contests to engage your audience
Leverage videos – they are currently the most engaging post type
Use Facebook Insights to track your page performance
Promote your best-performing content to drive engagement at lower costs
Use Facebook messenger effectively to drive one-to-one conversations

Thank You
Follow Kautilya Roshan for
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Digital Marketing

Power BI and Digital Marketing Question with answers

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