Præsentation fra oplæg om pressehåndtering, pr, Sociale Medier og en hel masse andet snik snak. Tak for en hyggelig aften til netværksgruppen i mødelokale 1 på Novi den 8. marts 2011
Our research has revealed there the six most significant post-sales stages for a B2B CMO: Aiding Consumption, Increasing Satisfaction, Activating Engagement, Ensuring Repurchase, Driving Loyalty and Enabling Advocacy. And having a comprehensive Post Sale content Marketing strategy is critical to deliver a compelling, nurturing brand experience across all stages. Find out the Trends that are driving Post sale content marketing strategies in this benchmark report.
Introduction to integrated marketing sales and marketing alignmentNuno Fraga Coelho
This document discusses the importance of alignment between sales and marketing teams. It provides 7 steps to achieve alignment:
1. Get sales and marketing to agree on buyer profiles and prospect traits.
2. Develop an integrated content strategy by auditing current assets and ensuring content meets buyer needs.
3. Agree on common metrics and definitions like what qualifies a "sales ready" lead to ensure both teams are measuring the same things.
4. Establish SLAs that set targets for lead generation and handoff between teams to increase accountability.
5. Create a clear process for handing off leads from marketing to sales and feedback loops.
6. Develop a shared sales/marketing pipeline for increased visibility
This report details our findings about which content tactics B2B marketing organizations are using, and which distribution channels are most effective based on measurements of reach, conversion and ROI. This data should help CMOs invest in the right content marketing tactics for executing their content marketing strategy.
The document outlines a marketing campaign for IKEA's new store location in Waltham, Massachusetts. The campaign will establish an interactive website called MyIKEA that allows students to design dorm rooms and view IKEA furniture options. Social media and brand ambassadors will drive students to MyIKEA to generate buzz. The goal is to create a customer base and increase store traffic by making the shopping and purchasing process engaging and convenient through personalized services on MyIKEA.
Our research has revealed there the six most significant post-sales stages for a B2B CMO: Aiding Consumption, Increasing Satisfaction, Activating Engagement, Ensuring Repurchase, Driving Loyalty and Enabling Advocacy. And having a comprehensive Post Sale content Marketing strategy is critical to deliver a compelling, nurturing brand experience across all stages. Find out the Trends that are driving Post sale content marketing strategies in this benchmark report.
Introduction to integrated marketing sales and marketing alignmentNuno Fraga Coelho
This document discusses the importance of alignment between sales and marketing teams. It provides 7 steps to achieve alignment:
1. Get sales and marketing to agree on buyer profiles and prospect traits.
2. Develop an integrated content strategy by auditing current assets and ensuring content meets buyer needs.
3. Agree on common metrics and definitions like what qualifies a "sales ready" lead to ensure both teams are measuring the same things.
4. Establish SLAs that set targets for lead generation and handoff between teams to increase accountability.
5. Create a clear process for handing off leads from marketing to sales and feedback loops.
6. Develop a shared sales/marketing pipeline for increased visibility
This report details our findings about which content tactics B2B marketing organizations are using, and which distribution channels are most effective based on measurements of reach, conversion and ROI. This data should help CMOs invest in the right content marketing tactics for executing their content marketing strategy.
The document outlines a marketing campaign for IKEA's new store location in Waltham, Massachusetts. The campaign will establish an interactive website called MyIKEA that allows students to design dorm rooms and view IKEA furniture options. Social media and brand ambassadors will drive students to MyIKEA to generate buzz. The goal is to create a customer base and increase store traffic by making the shopping and purchasing process engaging and convenient through personalized services on MyIKEA.
Kresten Schultz Jørgensens præsentation fra BorgerCafé den 30. maj 2011 i Brønderslev Kommune. Præsentationen præsenterer byrådets bud på en vision for Brønderslev Kommune frem mod 2020.
Oplæg afholdt den 29. april 2010 for Connect Denmark i Aalborg. Emnet er sociale medier i kommerciel sammenhæng. Eller... kan man tjene penge på skidtet?
Slides fra foredrag afholdt af Mikael Espensen fra Weltklasse reklame + pr hos Hjørring Kommune den 7 oktober 2009. Præsentationen fokuserer på sociale online medier og deres relevans for offentlig kommunikation i Danmark. Foredraget havde væsentlig fokus på profilering og markedsføring via facebook.
Ole Bach Andersens oplæg til arrangementet "Hvad skal vi med Facebook" hos weltklasse reklame + pr den 10. juni 2009. Oplæggets titel: "Forretningsmæssigt potentiale ved sociale medier"
Slides fra Mikael Espensens oplæg til arrangementet "Hvad skal vi med Facebook" hos Weltklasse reklame + pr den 10. juni 2009. Gennemgang af en række kreative markedsføringstiltag på facebook. Masser af gode, sjove kreative facebook applikationer og kampagner.
Kresten Schultz Jørgensens præsentation fra BorgerCafé den 30. maj 2011 i Brønderslev Kommune. Præsentationen præsenterer byrådets bud på en vision for Brønderslev Kommune frem mod 2020.
Oplæg afholdt den 29. april 2010 for Connect Denmark i Aalborg. Emnet er sociale medier i kommerciel sammenhæng. Eller... kan man tjene penge på skidtet?
Slides fra foredrag afholdt af Mikael Espensen fra Weltklasse reklame + pr hos Hjørring Kommune den 7 oktober 2009. Præsentationen fokuserer på sociale online medier og deres relevans for offentlig kommunikation i Danmark. Foredraget havde væsentlig fokus på profilering og markedsføring via facebook.
Ole Bach Andersens oplæg til arrangementet "Hvad skal vi med Facebook" hos weltklasse reklame + pr den 10. juni 2009. Oplæggets titel: "Forretningsmæssigt potentiale ved sociale medier"
Slides fra Mikael Espensens oplæg til arrangementet "Hvad skal vi med Facebook" hos Weltklasse reklame + pr den 10. juni 2009. Gennemgang af en række kreative markedsføringstiltag på facebook. Masser af gode, sjove kreative facebook applikationer og kampagner.