Kanye West is known for doing things differently and pushing boundaries in hip hop music. Some of his early hits like "Through the Wire" established his rap style while produced for artists like Jay-Z. His 2010 album "My Beautiful Dark Twisted Fantasy" marked a return to rap roots with features from various artists across genres. The music video for "Runaway" from this album was an epic, movie-length collaboration that helped propel the album's success.