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The Use of Goals in Managing Attention Resources
Woosin (Jennifer) Cho, Claire E. Smith, Kelsey L. Merlo, Howard M. Weiss
Georgia Institute of Technology
Abstract
The goals literature suggests that specific and difficult goals
are able to impact performance through the allocation and
intensity of attentional resources towards a focal task. While
hundreds of different tasks have supported the effectiveness
of specific and difficult goals, no existing research has
directly tested the mediating link of attentional resources. In
this study., we directly investigate the role of attention in
goals using a cognitive task.
Introduction
Hypothesis
H1 : Specific, challenging goals will result in higher attentional
pull on target tasks than vague “do your best” goals
H2 : Type of goal condition will not affect performance on non-
target trials
H3 : Type of goal condition will not affect commitment to the
task
Method
PARTICIPANTS
- 19 Georgia Tech undergraduate students
- 9 assigned to specific and difficult goal condition
- 10 assigned to do-your-best goal condition
MATERIALS
- SART:
- Infrequent no-go category: vegetables (60 targets)
- Nontarget go category: animals (540 nontargets)
- Personal goal: reported goal compared to assigned
goal setting condition
- Cover story believability: reported believed purpose and
hypothesis of study compared to cover story
- Demographics questionnaire: Age, gender, ethnicity,
major reported
- Ruminative Response Scale (RSS): trait-level
responses concerning depressed mood evaluated
using frequency
- Cognitive failures questionnaire-memory and attention
lapse (CFQ-MAL): trait-level responses concerning
frequency of minor cognitive failures
PERFORMANCE MEASUREMENTS
- Accuracy
- Reaction time
- Signal detection sensitivity
- Bias
PROCEDURES
- Completed practice run of SART using male and female
names as the stimuli
- Received assigned condition of either a specific and
difficult goal or “do your best” goal
- Began true SART
- Instructed to press space bar when animal word
stimuli were presented
- Instructed not to press space bar when vegetable
word stimuli were presented
- Completed questionnaires/surveys
Results Conclusion
- Specific and challenging goals resulted in higher
attentional pull and performance level than vague, do-
your-best goals on target trials. (H1 supported)
- Performance level was not affected by assigned goal
condition in non-target trials (H2 supported)
- Commitment to the SART was not affected by the
assigned goal condition. (H3 supported)
- Limitations to this study include the lab-based, self-
report, and student dominated nature of the
experimental design.
Future application
References
Contact information
- The relationship between goal phrasing and
performance level on sustained attention tasks could
be used to further understand performance on a
variety of tasks.
- This study is currently being integrated with a
Cyberball ostracism task to examine the attentional
pull of ostracism and the ability of specific and difficult
goals to redirect attention to the task at hand.
Locke, E. A., & Latham, G. P. (1990). A Theory of Goal
Setting and Task Performance. Englewood Cliffs, NJ:
Prentice-Hall, Inc.
Robertson, I. H., Manly, T., Andrade, J., Baddeley, B. T., &
Yiend, J. (1997). 'Oops!': Performance correlates of
everday attentional failures in traumatic brain injured and
normal subjects. Neuropsychologia, 35(6), 747-758.
Woosin (Jennifer) Cho, Claire E. Smith, Kelsey L.
Merlo, Howard M. Weiss
654 Cherry St NW
Atlanta, GA 30332
P: (404) 385-1954
C: (678) 687-2816
E: WorkExperienceResearch
….@psych.gatech.edu
- Having specific goals may help maintain attention and
help individuals complete a task.
- According to Locke and Latham (1990), three
mechanisms explain the effect of goals on
performance: effort, persistence, and direction of
attention.
- Specific and difficult goals are able to redirect attention
to goal-relevant stimuli.
CURRENT STUDY
- The Sustained Attention to Response Task (SART)
involves withholding a response to rare target (i.e., 1
out of 9 trials) (Robertson et al., 1997).
- SART manipulates goals by instructing the participants
to strive for a specific goal or simply perform their best
(Robertson et al., 1997).
- Performance on the SART will be used to assess the
attentional pull of each assigned goal condition
Figure 1. Target v. Non-target Statistics
* H1 : t(17) = 2.376, p < 0.05
H2 : t(17) = -0.059, p = 0.954
- A significant difference was found in the mean values of
target trial performance between the two conditions
(specific and difficult v. do-your-best).
- No significant difference was found between the two
conditions in the mean values of non-target trial
performance
0
0.2
0.4
0.6
0.8
1
1.2
Specific and difficult Do-your-best
Mean
Goal Conditions
Accuracy of Goal Condition Comparison
Target trials
Non-target trials
H2
*H1
Target Trials Non-Target Trials
Mean
Standard
Deviation
Mean
Standard
Deviation
Specific and
difficult
0.662 0.208 0.988 0.051
Do-your-best 0.444 0.192 0.973 0.024
Table 1
Statistics for Accuracy on Target and Non-Target Trials
buffalo
Animal Accuracy
50.00% Correct
Vegetable Accuracy
33.33% Correct
Animal Accuracy
50.00% Correct
Vegetable Accuracy
33.33% Correct
XXXXXXXXXXXX
onion
Animal Accuracy
50.00% Correct
Vegetable Accuracy
33.33% Correct
Mean Standard Deviation
Specific and difficult 3.178 0.795
Do-your-best 3.256 0.385
Table 2
Goal Commitment 9 Items
H3 : t(18) = -0.784, p = 0.784
- T-test of difference of means between specific and
challenging goal condition v. do-your-best condition was
not significant, suggesting that the commitment levels for
both conditions are similar.

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PosterFall2014.SART-Final

  • 1. TEMPLATE DESIGN © 2008 www.PosterPresentations.com The Use of Goals in Managing Attention Resources Woosin (Jennifer) Cho, Claire E. Smith, Kelsey L. Merlo, Howard M. Weiss Georgia Institute of Technology Abstract The goals literature suggests that specific and difficult goals are able to impact performance through the allocation and intensity of attentional resources towards a focal task. While hundreds of different tasks have supported the effectiveness of specific and difficult goals, no existing research has directly tested the mediating link of attentional resources. In this study., we directly investigate the role of attention in goals using a cognitive task. Introduction Hypothesis H1 : Specific, challenging goals will result in higher attentional pull on target tasks than vague “do your best” goals H2 : Type of goal condition will not affect performance on non- target trials H3 : Type of goal condition will not affect commitment to the task Method PARTICIPANTS - 19 Georgia Tech undergraduate students - 9 assigned to specific and difficult goal condition - 10 assigned to do-your-best goal condition MATERIALS - SART: - Infrequent no-go category: vegetables (60 targets) - Nontarget go category: animals (540 nontargets) - Personal goal: reported goal compared to assigned goal setting condition - Cover story believability: reported believed purpose and hypothesis of study compared to cover story - Demographics questionnaire: Age, gender, ethnicity, major reported - Ruminative Response Scale (RSS): trait-level responses concerning depressed mood evaluated using frequency - Cognitive failures questionnaire-memory and attention lapse (CFQ-MAL): trait-level responses concerning frequency of minor cognitive failures PERFORMANCE MEASUREMENTS - Accuracy - Reaction time - Signal detection sensitivity - Bias PROCEDURES - Completed practice run of SART using male and female names as the stimuli - Received assigned condition of either a specific and difficult goal or “do your best” goal - Began true SART - Instructed to press space bar when animal word stimuli were presented - Instructed not to press space bar when vegetable word stimuli were presented - Completed questionnaires/surveys Results Conclusion - Specific and challenging goals resulted in higher attentional pull and performance level than vague, do- your-best goals on target trials. (H1 supported) - Performance level was not affected by assigned goal condition in non-target trials (H2 supported) - Commitment to the SART was not affected by the assigned goal condition. (H3 supported) - Limitations to this study include the lab-based, self- report, and student dominated nature of the experimental design. Future application References Contact information - The relationship between goal phrasing and performance level on sustained attention tasks could be used to further understand performance on a variety of tasks. - This study is currently being integrated with a Cyberball ostracism task to examine the attentional pull of ostracism and the ability of specific and difficult goals to redirect attention to the task at hand. Locke, E. A., & Latham, G. P. (1990). A Theory of Goal Setting and Task Performance. Englewood Cliffs, NJ: Prentice-Hall, Inc. Robertson, I. H., Manly, T., Andrade, J., Baddeley, B. T., & Yiend, J. (1997). 'Oops!': Performance correlates of everday attentional failures in traumatic brain injured and normal subjects. Neuropsychologia, 35(6), 747-758. Woosin (Jennifer) Cho, Claire E. Smith, Kelsey L. Merlo, Howard M. Weiss 654 Cherry St NW Atlanta, GA 30332 P: (404) 385-1954 C: (678) 687-2816 E: WorkExperienceResearch ….@psych.gatech.edu - Having specific goals may help maintain attention and help individuals complete a task. - According to Locke and Latham (1990), three mechanisms explain the effect of goals on performance: effort, persistence, and direction of attention. - Specific and difficult goals are able to redirect attention to goal-relevant stimuli. CURRENT STUDY - The Sustained Attention to Response Task (SART) involves withholding a response to rare target (i.e., 1 out of 9 trials) (Robertson et al., 1997). - SART manipulates goals by instructing the participants to strive for a specific goal or simply perform their best (Robertson et al., 1997). - Performance on the SART will be used to assess the attentional pull of each assigned goal condition Figure 1. Target v. Non-target Statistics * H1 : t(17) = 2.376, p < 0.05 H2 : t(17) = -0.059, p = 0.954 - A significant difference was found in the mean values of target trial performance between the two conditions (specific and difficult v. do-your-best). - No significant difference was found between the two conditions in the mean values of non-target trial performance 0 0.2 0.4 0.6 0.8 1 1.2 Specific and difficult Do-your-best Mean Goal Conditions Accuracy of Goal Condition Comparison Target trials Non-target trials H2 *H1 Target Trials Non-Target Trials Mean Standard Deviation Mean Standard Deviation Specific and difficult 0.662 0.208 0.988 0.051 Do-your-best 0.444 0.192 0.973 0.024 Table 1 Statistics for Accuracy on Target and Non-Target Trials buffalo Animal Accuracy 50.00% Correct Vegetable Accuracy 33.33% Correct Animal Accuracy 50.00% Correct Vegetable Accuracy 33.33% Correct XXXXXXXXXXXX onion Animal Accuracy 50.00% Correct Vegetable Accuracy 33.33% Correct Mean Standard Deviation Specific and difficult 3.178 0.795 Do-your-best 3.256 0.385 Table 2 Goal Commitment 9 Items H3 : t(18) = -0.784, p = 0.784 - T-test of difference of means between specific and challenging goal condition v. do-your-best condition was not significant, suggesting that the commitment levels for both conditions are similar.