1. Having the sky lantern fly up to the sun and clouds acts as a signifier of heaven to showing the death is positive Having Jordan's back to the viewer and his head tilted up diverts attention towards the lantern which is the main focus of the poster Text is placed in the center of the poster, slightly of set inline with the lantern, this subconsciously indicates importance, I will add to this effect by making the text and lantern attract more attention through the use of contrast in colour and font The bottom half of the poster will be shot at night that will be photo shopped to slowly transfer to an image much like what you see out of an airplane window to signify moving fro darkness to light, peace