This document discusses the impact of social media on remittance businesses. The aim is to explore how social media has changed consumer behavior and impacted remittance companies. Objectives include examining social media's effect on businesses, consumer attitudes, and current trends in the remittance industry. The methodology will involve interviews with remittance company executives and industry experts, as well as surveys of online and high street customers. Key areas of research include how social media has influenced site visits, time spent, engagement, and sentiment toward brands. The 4 "I" model of involvement, interaction, intimacy and influence will also be used to analyze social media's impact on consumer attitudes in the remittance industry.

1. z
Introduction
Remittance is sum of money sent in payment or as a gift. Commonly used
immigrant who live overseas and send money for the family maintenance.
Some developing countries remittance plays a vital role for their economy.
Due to internet revaluation Social Media is now big part of our everyday life.
For the immigrant who lives in overseas Social media is the most easiest
way to stay connected with their family and friends. Therefore remittance
business customer used social media a lot and they share their views in the
social media about their money transfer experience. Social media com
Social Media (Facebook, Twitter & we chat) is reshaping Global Money
Transfer . and Xopo is the 1st company to do it.
Tang S. (2015)
Remittance Industry
Aim & Objective
Aim
The Aim of this research is to explore consumer behavioural change due to
Social media and economic impact for a remittance company.
Objective
To Explore the impact of social media on business.
To consider the impact of social media of consumer behavior.
To Identify current trend of Social Media in remittance company to use
To establish consumer behavioral change to send money online rather than
high street due to Social Media
To Investigate the challenges for a company to keep up to date with their
consumer in social media revolution.
Outline of Literature
Sources of Literature
Reference
Implication
Going Forward
Methodology
Qualitative
Interview to
Remittance company
(Marketing
manager/CEO/MD)
Interview to
Industry Expert
Quantitative
Questioner for
High Street
Customer
Questioner
for
Online Customer
Armstrong, A. and Hagel, J. (1996), “The real value of on-line communities”, Harvard Business
Review, Vol. 74 No. 3, pp. 134-141.
Chung, J. and Buhalis, D. (2008), “Information needs in online social networks”, Information
Technology and Tourism, Vol. 10 No. 4, pp. 267-282
Sahay, A., Gould, J. and Barwise, P. (1998), “New interactive media: experts’ perceptions of
opportunities and threats for existing businesses”, European Journal of Marketing, Vol. 32 Nos 7/8,
pp. 616-628.
Doolin, B., Burgess,L.and Cooper, J.(2002), “Evaluating the use ofthe web for tourismmarketing: a
case study from New Zealand”, Tourism Management, Vol. 23 No. 5, pp. 557-561
Guarino, J. (2013), “The importance of a website – website vs social media pages”, available at:
www.evolutionaryit.com/social-media-marketing/the-importance-of-a-website-website-vssocial-
media-pages/ (accessed July 2013).
Alex, W. (2010), “http://www.slideshare.net/wah17/beyond-branding-digital-brand-engagement”
Consumers have been using internet technologies in increasing numbers and
more intensively, which presents opportunities for businesses to reach and
connect with more people using websites and social media sites
Armstrong and Hagel, 1996; Jung et al., 2013).
social media sites, are growing in importance and use, internet marketing
experts suggest that the website should be the ultimate destination for
businesses
Guarino, 2013; Murtagh, 2013.
the most important reasons to do so are that the businesses cannot control
what content or ads will show when the user visits a social media site, and
the businesses can capture richer web analytics about their prospects and
existing customers on their own web pages.
Doolin, B., Burgess,L.and Cooper, J.(2002),
Top Keyword search
Impact of social media in
Business
Impact of social media on
Customer Attitude
Impact of social media in
remittance business
More than 10 years old
journal will not be used
Involvement Interaction Intimacy Influence
Site Visits
Time Spent
Page Views
Search
Keyword
Contribute
comments
on Blog
Quality/Freq
uancy of
written
reviews,
Blogs
comment,
Forum
Discussions
and UGC
Sentiment
tracking on
third party
site (Blog ,
reviews,
Forums etc)
Sentiment
tracking of
internal
customer
contributio
ns
Net Promoter
Score
Product/Servi
ce
Satisfaction
rating
Brand Affinity
Content
forwarded to
Friends
Post on high
profile blogs
Impact of Social Media on Consumer Attitudes in Remittance Business
4”I” Model Alex W. (2010)
Prepared By
Nazmoul Hasan