Positioning strategies of two wheeler companies
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This document summarizes the positioning strategies of four major two-wheeler companies in India - Yamaha, Bajaj, TVS Motors, and Hero MotoCorp. Yamaha positions itself as a common man's racing bike through advertisements highlighting extended services and celebrity endorsements. Bajaj positions its bikes as fuel efficient with a greater mileage through advertisements set in undiscovered parts of India. TVS Motors positions its bikes as stylish, powerful, and easy to maintain through advertisements depicting masculinity and celebrity endorsements. Hero MotoCorp focuses on mileage and portrays its bikes as uniting the nation and allowing everyone's inner superstar.
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The TVS Group is one of India's largest conglomerates established in 1911 and has diversified into various industries including automotive, logistics, finance, and manufacturing. It operates several automotive and motorcycle brands such as TVS Apache and TVS Scooty. The group has also expanded globally and includes over 25 companies across multiple sectors.
Tvs group of companies ppt
The document provides information on TVS Group, an Indian business conglomerate founded in 1911 by Thirukkurungudi Vengaramaswamy Sundaram Iyengar. It discusses key subsidiaries of the group including TVS Motor Company, Sundaram Clayton Ltd., Sundaram Finance Ltd. and Lucas TVS. TVS Motor Company manufactures motorcycles, scooters and auto components. Sundaram Clayton provides foundry and machining services. Sundaram Finance offers financial services like deposits, loans, insurance. Lucas TVS makes automotive electrical components. The document also mentions community development programs of Srinivasan Services Trust, a part of the TVS Group.
COMPANY ( CORPORATE SOCIAL RESPONSIBILITY POLICY ) RULES 2014
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COMPANY ( CORPORATE SOCIAL RESPONSIBILITY POLICY ) RULES 2014
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Positioning strategies of two wheeler companies
- 1. POSITIONING STRATEGIES OF TWO WHEELER INDUSTRY Prepared by – Lokesh CENTRAL UNIVERSITY OF HARYANA
- 2. Yamaha India Bajaj TVS Motors Hero MotoCorp SOME POPULAR TWO WHEELER COMPANY
- 3. Yamaha India Founder: Genichi Kawakami Major Brands: RAY, Vmax, YZF-R1, FZ1, YZF-R15, Fazer FI, Fazer, FZ-S FI, FZ FI, FZS, FZ16, SZ-S, SZ-RR Blue Core, SZ-RR, SS125, YBR125, YBR110, Crux Corporate Office: Noida, India Website: www.yamaha-motor-india.com
- 4. POSITIONING STRATEGIES YES Yamaha Advertisement YES stands for Yamaha extended services this advertisement portrays Yamaha as common man’s racing bike Celebrity endorsements Use of songs for advertisement “Ruk Jaana Nahin” has been used as the background score
- 5. Bajaj Founder: Jamnalal Bajaj Major Products: Avenger 220 DTS-i, Pulsar 200 NS, Pulsar 220, Pulsar 180, Pulsar 150, Pulsar 135 LS Pulsar, New Discover 150 Discover 125 M, Discover 100 M, Discover 100, Platina 100, Ninja 650R, Ninja 300, CT 100 Corporate Office: Pune, Maharashtra, India Website: www.bajajauto.com
- 6. Discover India with the power of 1 L petrol positions Bajaj as a fuel efficient bike with a greater mileage “Discover the undiscovered India”
- 7. Pulsar mania “Thrill has a new name Pulsar mania” punch line of “Definitely Male” , “Distinctly Ahead” positioning pulsar to be a masculine
- 8. TVS Motors Founder: T. V. Sundaram Iyengar Major Brands: Apache Series RTR, Phoenix 125, MAX4R, StaRcity Plus, Sport, Scooty, Jupiter, Wego Corporate Office: Mumbai, Maharashtra Website: www.tvsmotor.com/default.aspx
- 9. POSITIONING STRATEGIES Powerful and stylish shows that TVS bikes are stylish, powerful, masculine and can be easily flaunted off amongst peers Celebrity endorsements Brand Ambassador- Amitabh Bachchan TVS positions itself as a bike that is safe,balance and can be easily maintained.
- 10. Hero MotoCorp Founder: Brijmohan Lal Munjal Major Product : Karizma ZMR, Karizma, Hunk, Achiever, Glamour, Super Splendor, Passion XPRO, Passion PRO, Splendor Pro Classic, Splendor Pro, Splendor Plus, HF Deluxe ECO Corporate Office: New Delhi, India Website: www.heromotocorp.com/en-in
- 11. POSITIONING STRATEGIES Fill it. Shut it. Forget it Campaign Campaign focused on the mileage
- 12. Desh ki Dhadkan Advertiesment campaign. Hero bikes as the heart beat of the entire nation uniting everyone
- 13. Hum me hai hero campaign Advertisement tries to prove that we all are born super starts