The book "Positioning- The Battle For Your Mind" is one of the most popular books for the study of positioning. This slide provides the information on the very first introductory chapter of this book.

1. What
POSITIONING
Is
ALL ABOUT

2. POSITIONING
IS
HARD-SELLING
CONCEPT

3. POSITIONING………
Poetic
Artful
straightforward
clearly defined

5. MANIPULATE What’s
Already Up
in the
MIND

6. RETIE
the connections
that already
EXIST

7. POSITIONING says
Touch the base with reality
what is REALITY ??

8. REALITY is
A prospect’s perceptions existing in mind

9. CAUTION: Do not try to change !!
MIND changing
is the road to
disaster

10. USE
“OUTSIDE-IN”
THINKING

11. RESTRUCTURE
PERCEPTION
to create your position

12. How
TO
RESTRUCTURE

13. COMMUNICATE
in an
overcommunicated
society

14. WHERE
communication
itself
is
PROBLEM

15. Let’s think…….
How a person deals with this problem
an oversimplified mind
How can a product deal with this ??
an oversimplified message

16. Sharpen
your message
to cut into
the mind

18. REMEMBER
LESS
IS
MORE