1. Positioning: The Battle for Your Mind
University of Tehran,2014
Roxana Motamedi
Instructor :
Yahya Alavi ,PhD

2. IntroPositioning: The Battle for Your Mind
Why Positioning is Important?

3. NEWSPositioning: The Battle for Your Mind
Over
communicated
societies

4. NEWSPositioning: The Battle for Your Mind
You never get a
second chance to
make a first
impression

5. FirstPositioning: The Battle for Your Mind
Be There First …

6. NEWSPositioning: The Battle for Your Mind

7. WishesPositioning: The Battle for Your Mind

8. CompaniesPositioning: The Battle for Your Mind
Positioning
Follower Leader

9. LeadersPositioning: The Battle for Your Mind
Positioning of a Leader
Coca-Cola’s
Mr. Pibb
runs poor
second to
Dr. Pepper

10. LeadersPositioning: The Battle for Your Mind
Do NOT Steam
“We’re No. 1”

11. LeadersPositioning: The Battle for Your Mind
Reinforcing the original concept

12. LeadersPositioning: The Battle for Your Mind
Reinforcing the original concept

13. FollowersPositioning: The Battle for Your Mind
Expensive
Cheap
Sexuality
Technology

14. FollowersPositioning: The Battle for Your Mind
Look for the hole

15. FollowersPositioning: The Battle for Your Mind

16. FollowersPositioning: The Battle for Your Mind

17. FollowersPositioning: The Battle for Your Mind
You Can’t be
Everything to
Everyone,
Stop Trying!

18. AllPositioning: The Battle for Your Mind
Repositioning the Competition

19. NEWSPositioning: The Battle for Your Mind
VS.

20. NamePositioning: The Battle for Your Mind
Anonymity is a Resource

21. NamePositioning: The Battle for Your Mind
Anonymity is a Resource

22. NamePositioning: The Battle for Your Mind
Anonymity is a Resource

23. NamePositioning: The Battle for Your Mind
The Power of the Name

24. NamePositioning: The Battle for Your Mind

25. NamePositioning: The Battle for Your Mind
New Product, New Name

26. NamePositioning: The Battle for Your Mind
New Product, New Name

27. NamePositioning: The Battle for Your Mind
New Product, New Name

28. NamePositioning: The Battle for Your Mind
Once a looser
Always a looser

29. NamePositioning: The Battle for Your Mind
The Line Extension Trap

30. NamePositioning: The Battle for Your Mind
The Line Extension Trap

31. NamePositioning: The Battle for Your Mind
Positioning a Company :
Monsanto

32. NamePositioning: The Battle for Your Mind
Positioning a Country :
Belgium

33. NamePositioning: The Battle for Your Mind
Positioning a Sevice :
Mailgram

34. NamePositioning: The Battle for Your Mind
Positioning a Product
Milk Duds

35. Positioning: The Battle for Your Mind

36. Positioning: The Battle for Your Mind

37. Positioning Yourself and Your CareerPositioning: The Battle for Your Mind
Which Horse to Ride?
 Your Company
 Your Boss
 Your Friends
 An Idea Faith
 Beliefs
 Yourself

38. Top Marketing Moments 2014Positioning: The Battle for Your Mind
#1

39. Top Marketing Moments 2014Positioning: The Battle for Your Mind
#2

40. Top Marketing Moments 2014Positioning: The Battle for Your Mind
#3

41. Top Marketing Moments 2014Positioning: The Battle for Your Mind
#5

42. Top Marketing Moments 2014Positioning: The Battle for Your Mind
Campaign of 2014