Portuguese Hidden
Champions
Felipe Ávila da Costa
1985. Born in Porto Alegre, Brasil
2000. Moved to Porto, Portugal
TODAY. Technology Center Manager
@ Science & Technology Park of
University of Porto (UPTEC)
2008. Master in Software Engineering
May 13th, 2013 Felipe Ávila da Costa @ Ignite Portugal 2
Let’s talk about
Champions!
May 13th, 2013 Felipe Ávila da Costa @ Ignite Portugal 3
May 13th, 2013 Felipe Ávila da Costa @ Ignite Portugal 4
May 13th, 2013 Felipe Ávila da Costa @ Ignite Portugal 5
Ok! Great… but what
about Portugal?
There is any Portuguese
International Champion?
May 13th, 2013 Felipe Ávila da Costa @ Ignite Portugal 6
But they are hidden!
Actually they are Hidden Champions!
May 13th, 2013 Felipe Ávila da Costa @ Ignite Portugal 7
Hidden Champions are companies that are
worldwide leaders in their segment, however
not well know by the general public.
Do you know any Portuguese hidden champion?
Def_Hidden Champion
May 13th, 2013 Felipe Ávila da Costa @ Ignite Portugal 8
Nelo
Kayaks
May 13th, 2013 Felipe Ávila da Costa @ Ignite Portugal 9
Nelo is the largest canoe manufacturer in the world
75% of the boats competing in London 2012
Based in Vila do Conde
25 Medals in London 2012
Vision
Box
May 13th, 2013 Felipe Ávila da Costa @ Ignite Portugal 10
Worldwide Leader in Biometric Enrolment Kiosks and Suitcases
Worldwide Leader in Automated Border Control Systems
Based in Carnaxide
Business in more than 150 Countries
Yellow
wood
Fingerboard
May 13th, 2013 Felipe Ávila da Costa @ Ignite Portugal 11
Worldwide Leader in Fingerboard Products
Based in Matosinhos
Business in more than 100 Countries
Petra
tex
May 13th, 2013 Felipe Ávila da Costa @ Ignite Portugal 12
Innovation Machine: NoSew, LZR Racer, VitalJacket
Based in Paços de Ferreira
100 million Euro in Revenues
Partnership with Speedo -> Michael Phelps Suit
8 Gold Medals in Beijng 2008
WeDo
Technologies
May 13th, 2013 Felipe Ávila da Costa @ Ignite Portugal 13
Worldwide Leader in leader in revenue and business
assurance software
€55.1 million in Revenue
180+ customers in more than 80 countries
Based in Lisbon
COBUS
May 13th, 2013 Felipe Ávila da Costa @ Ignite Portugal 14
Worldwide Leader in Airport Buses
Based in Vila Nova de Gaia
90% Market Share
More
Examples
May 13th, 2013 Felipe Ávila da Costa @ Ignite Portugal 15
Corticeira Amorim
Fepsa
Sonae Industria
World Leader in Cork Derivatives
Portucel Soporcel
World Largest Producer of wood-based panels
World Leader in felt for hats (fur or wool)
Major world player in the international paper market
What can we learn from
Hidden Champions?
Strategy:
Differenciation, Differenciation!
Innovation, Innovation, Innovation!
May 13th, 2013 Felipe Ávila da Costa @ Ignite Portugal 16
What can we learn from
Hidden Champions?
Internal Analysis
HC have a deep knowledge of their product or service
HC are often technology leader
HC are in it for the long run
May 13th, 2013 Felipe Ávila da Costa @ Ignite Portugal 17
What can we learn from
Hidden Champions?
External Analysis
HC define their market very narrow
HC go for deep solutions to problems
HC go global
May 13th, 2013 Felipe Ávila da Costa @ Ignite Portugal 18
How to put Portugal in the
Champions Map?
The answer in our hands
May 13th, 2013 Felipe Ávila da Costa @ Ignite Portugal 19
Think Global!
More cooperation!
Go for Innovation!
Focus! Focus! Focus!
May 13th, 2013 Felipe Ávila da Costa @ Ignite Portugal 20

Portuguese Hidden Champions

  • 1.
  • 2.
    Felipe Ávila daCosta 1985. Born in Porto Alegre, Brasil 2000. Moved to Porto, Portugal TODAY. Technology Center Manager @ Science & Technology Park of University of Porto (UPTEC) 2008. Master in Software Engineering May 13th, 2013 Felipe Ávila da Costa @ Ignite Portugal 2
  • 3.
    Let’s talk about Champions! May13th, 2013 Felipe Ávila da Costa @ Ignite Portugal 3
  • 4.
    May 13th, 2013Felipe Ávila da Costa @ Ignite Portugal 4
  • 5.
    May 13th, 2013Felipe Ávila da Costa @ Ignite Portugal 5
  • 6.
    Ok! Great… butwhat about Portugal? There is any Portuguese International Champion? May 13th, 2013 Felipe Ávila da Costa @ Ignite Portugal 6
  • 7.
    But they arehidden! Actually they are Hidden Champions! May 13th, 2013 Felipe Ávila da Costa @ Ignite Portugal 7
  • 8.
    Hidden Champions arecompanies that are worldwide leaders in their segment, however not well know by the general public. Do you know any Portuguese hidden champion? Def_Hidden Champion May 13th, 2013 Felipe Ávila da Costa @ Ignite Portugal 8
  • 9.
    Nelo Kayaks May 13th, 2013Felipe Ávila da Costa @ Ignite Portugal 9 Nelo is the largest canoe manufacturer in the world 75% of the boats competing in London 2012 Based in Vila do Conde 25 Medals in London 2012
  • 10.
    Vision Box May 13th, 2013Felipe Ávila da Costa @ Ignite Portugal 10 Worldwide Leader in Biometric Enrolment Kiosks and Suitcases Worldwide Leader in Automated Border Control Systems Based in Carnaxide Business in more than 150 Countries
  • 11.
    Yellow wood Fingerboard May 13th, 2013Felipe Ávila da Costa @ Ignite Portugal 11 Worldwide Leader in Fingerboard Products Based in Matosinhos Business in more than 100 Countries
  • 12.
    Petra tex May 13th, 2013Felipe Ávila da Costa @ Ignite Portugal 12 Innovation Machine: NoSew, LZR Racer, VitalJacket Based in Paços de Ferreira 100 million Euro in Revenues Partnership with Speedo -> Michael Phelps Suit 8 Gold Medals in Beijng 2008
  • 13.
    WeDo Technologies May 13th, 2013Felipe Ávila da Costa @ Ignite Portugal 13 Worldwide Leader in leader in revenue and business assurance software €55.1 million in Revenue 180+ customers in more than 80 countries Based in Lisbon
  • 14.
    COBUS May 13th, 2013Felipe Ávila da Costa @ Ignite Portugal 14 Worldwide Leader in Airport Buses Based in Vila Nova de Gaia 90% Market Share
  • 15.
    More Examples May 13th, 2013Felipe Ávila da Costa @ Ignite Portugal 15 Corticeira Amorim Fepsa Sonae Industria World Leader in Cork Derivatives Portucel Soporcel World Largest Producer of wood-based panels World Leader in felt for hats (fur or wool) Major world player in the international paper market
  • 16.
    What can welearn from Hidden Champions? Strategy: Differenciation, Differenciation! Innovation, Innovation, Innovation! May 13th, 2013 Felipe Ávila da Costa @ Ignite Portugal 16
  • 17.
    What can welearn from Hidden Champions? Internal Analysis HC have a deep knowledge of their product or service HC are often technology leader HC are in it for the long run May 13th, 2013 Felipe Ávila da Costa @ Ignite Portugal 17
  • 18.
    What can welearn from Hidden Champions? External Analysis HC define their market very narrow HC go for deep solutions to problems HC go global May 13th, 2013 Felipe Ávila da Costa @ Ignite Portugal 18
  • 19.
    How to putPortugal in the Champions Map? The answer in our hands May 13th, 2013 Felipe Ávila da Costa @ Ignite Portugal 19 Think Global! More cooperation! Go for Innovation! Focus! Focus! Focus!
  • 20.
    May 13th, 2013Felipe Ávila da Costa @ Ignite Portugal 20