The document discusses how companies can differentiate themselves in the marketplace. It argues that the only way to stand out is by combining different fields in unexpected ways. As an example, it cites artists who blended rock music with classical (Mike Oldfield) and games with collectible cards (Magic: The Gathering). The document also predicts that Portuguese culture and language will spread globally as the Portuguese tend to accept differences, adapt well outside Portugal, and are ingenious at problem-solving. It foresees Portugal becoming a global "brand" as Portuguese people lead multicultural teams and create new products that blend fields in original ways.

1. witness the difference© 2009 WIT-SOFTWARE – witness the difference. All rights reserved.www.wit-software.com

2. © 2009WIT-SOFTWARE – witness the difference. All rights reserved.www.wit-software.com

3. Portuguese will take over© 2009 WIT-SOFTWARE – witness the difference. All rights reserved.www.wit-software.com

4. Great Products are not enoughwww.wit-software.com Only the best in the world will survive

5. The only way to differentiate is to combine different fields in unexpected ways© 2009 WIT-SOFTWARE – witness the difference. All rights reserved.

6. www.wit-software.com The only way to differentiate is to combine different fields in unexpected ways:

7. Mike Oldfield (Rock and Classical music)

8. Magic: The Gathering (games and collectible items)© 2009 WIT-SOFTWARE – witness the difference. All rights reserved.

9. Why will Portuguese take over© 2009 WIT-SOFTWARE – witness the difference. All rights reserved.www.wit-software.com

10. Portuguese = ?© 2009 WIT-SOFTWARE – witness the difference. All rights reserved.www.wit-software.com

11. Germans© 2009 WIT-SOFTWARE – witness the difference. All rights reserved.www.wit-software.com

12. Italians© 2009 WIT-SOFTWARE – witness the difference. All rights reserved.www.wit-software.com

13. Portuguese© 2009 WIT-SOFTWARE – witness the difference. All rights reserved.www.wit-software.com

14. © 2009 WIT-SOFTWARE – witness the difference. All rights reserved.www.wit-software.com Other cultures tend to force their way

15. Portuguese tend to accept differencewww.wit-software.com Portuguese tend to do better outside of Portugal & Desenrascanço – Portuguese are witty© 2009 WIT-SOFTWARE – witness the difference. All rights reserved.