The document provides an overview of Portuguese wines and wine regions as an undiscovered grape destination for wine tourism. It discusses the country's long winemaking tradition and variety of indigenous grapes. It then profiles each of Portugal's major wine regions, highlighting characteristic wines, wineries, and other attractions. It also discusses some outstanding wine tourism projects and hotels that showcase Portuguese wines.

1. PORTUGAL – AN UNDISCOVERED GRAPE DESTINATION By Susanna Tocca MD of DOC DMC

2. Introduction About Portuguese Wines and Wine Regions Linking Wine and Travel The perfect Hideaways for “Grape Escapers “ Portugal also has “Wine Conference Hotels” Wine events – Incentive Highlights

3. DOC DMC is a company that offers services around wine and promotes Wine Tourism in Portugal My experience comes from Tourism in first place, this knowledge I am now using to develop wine tourism services in Portugal. Portugal has an excellent potential considering landscapes, wines and infrastructure , for Winetourism ! It is a small country where several wine regions can be discovered within a few Days . We realised that the main reason for this is that it is not promoted enough !

4. Portugal has a long standing tradition in wine growing. The first denominated area in the world was defined in Portugal back in the 18th century by Marques do Pombal . The Douro Valley is nowadays a world culture heritage landscape. Portugal has been mainly known for its fortified wine, the Portwine and Madeira wine during decades. Mateus Rosé was probably during long times the only portuguese table wine that was really popular abroad. In recent years as portuguese wines got more wellknown the interest in Portugal as a Grape Escape has grown.

5. Wine Regions in Portugal

6. The Uniqueness of Portuguese Wine Portuguese Wines are attributed to the region they come from, rather than to the grapes used for their production as their are so many ! Despite its small area, Portugal occupies the 6th place in the world as a wine producing country. The vast number of different wines is only possible because of the different micro-climates and soil types that allow the unique variety of more than 200 flavours of indigenous grapes that confer specific and unique features to Portuguese wines. Some grapes you may have heard of: Touriga Nacional, Arinto, Fernão Pires, Castelão, Tinta Roriz, and even Esgana Cão (Dog Distemper ) or Rabo de Ovelha (sheep tail)

7. Linking Wine&Travel In order to plan your Winetrip to Portugal a brief introduction to the Highlights and characteristics of each region referring to it’s Wines and Winelands. Let’s start our trip !

8. Distances Porto City Bairrada 1h30 min Dão 1h 15min Douro 1h30min Minho 45 min Galizia – Spanish Border 2 hours Seaside, Atlantic Ocean 30 min Lisbon, 3h

9. Minho Northeast from Porto – with superb green landscapes and elegant Manor houses. Some of the oldest cities of the country such as Ponte de Lima , Guimaraes and Viana do Castelo can be found here. Nature lovers can raft and hike or take a bath in it’s refreshing rivers. Alvarinho and Loureiro grapes are the base of refresching light green wines. Palacio da Breijoeira, Quinta da Aveleda , Casa de Sezim are famous brands of Vinho Verde , and at the same time ancient Manor houses worth a visit.

11. Porto&Douro Porto , capital and center of the North is one of the Greatwine capitals of the world. Unique because of it’s portwine lodges and World culture Heritage downtown area. The Douro suprises with it’s authentic Landscapes and people, excellent red and white table wines, using especially indigenous grapes. Needs to be felt – not just to be visited. It’s here most of the big brands of portuguese wines have there home: from Crasto do Quinta do Portal, from Taylor’s to Calem, Sandemann or Grahams - they are all there.

13. Dão &Bairrada Touriga Nacional the most wellknown portuguese grape, grows to it’s best in this area. Famous wines you may know , such as Vinha Paz, Quinta do Cabriz or Casa do Santar. Viseu it’s largest city in the heart of the Country is worth a visit, Caramulo Mountains offer unspoiled lanscape for every Natur & Winelover. BAIRRADA further in the south just near Coimbra, one of the oldest University towns in the world. Here suckling pig is matched with first class sparkling wines to a unique culinary experience. Luis Pato is a famous name of this area, the Caves Aliança, with its famous Innovative Underground Art Museum or the Palace Bussaco Hotel a former royal hunting lodge which brings you back to the romanticism of past times.

15. Continuing South Lisbon is nowadays itself a Wine region. The capital of Portugal is fascinating for its localisation and history, it’s atmosphere and climate, the nightlife. Moreover from Lisbon 4 Grape Escape regions are within easy reach !

16. Distances Lisbon City Alentejo 1h 30min Setubal Peninsula 40 min Tejo 1h (Ribatejo) Lisbon 45 min (Estremadura) Porto 3 hours Seaside, Atlantic Ocean 30 min Algarve, 3h

17. Lisboa (Estremadura) Northwest from Lisbon the Estremadura wine Area, nowadays denominated Lisboa is a land Soft green hills, with windmills and charming Villages. Obidos a medieval World Culture Heritage Site or Mafra na impressive baroque Monastery are cultural attraction. Winetasting at Quinta de Chocapalha, Sanguinhal o Cerejeira, Quinta das Pancas or Romeira is a welcome interruption during a bike tour or an afternoon at one of the Atlantic hide away beaches.

19. TEJO (former Ribatejo) The Land above Tejo – is full of traditions, pretty villages and small cities , from Santarem to Cartaxo from Almeirim to Golegá and Muge. Bull Fights and dedication to Equestrian Arts determine daily life here. Outstanding Quintas such as Casa Cadaval, Quinta Alorna, Quinta Lagoalva, Falua, produce soft, velvey and fruity Wines to match perfectly with their typical dishes.

21. Peninsula de Setubal 30 minutes South from Lisbon, counts with 2 outstanding places to visit: José Maria da Fonseca a company with over 100 years of history as well asBacalhoa Vinhos, renowned for it’s outstanding project combining wine and art. But there is much more to it: Costa Azul a lush green nature park next to the Seaside, the fishermen’s villages of Arrabida and Sesimbra not to forget the charming Village of Azeitão. This is the land of Muscatel Wine, which is a Perfect match to creamy Azeitão cheese from the romantic village of Vila Nova de Azeitão.

23. Alentejo The largest province of Portugal, and the 2nd most important for Winegrowing. picturesque white painted Villages, endless plains, a gentle people bound to tradition and the flavorsome gastronomy. All this to accompany characterful white wines and the GRAND Reds – what else can a winelovers heart whish for! Herdade do Esporão ,Portugal Ramos , Quinta do Carmo, Adega Mayor, there are so many who contribute to Portugal’s wine reputation abroad!

25. Algarve The reveil of Algarve as a wine area is a recent developpment. Some very interesting properties emerged in the last years. Quinta dos Vales is a remarkable Wine&Art project near Lagoa, or Adegado Cantor, the Quinta do Morgado da Torre or Quinta do Frances they all have medal awarded wines and enrich this wellknown sun and sea destination complete a holiday on the beach with rewarding tours to the Hinterland for winetasting! The mediterrenean climate makes the wines of Algarve different of every other DOC area.

27. Different Types of Wintourists different needs the professional Wine traveller the passionate Wine traveller the Winelover Portugal can has a fantastic offer for all of them !

28. Some outstanding projects in Portugal especially for Wine lovers

29. José Maria Fonseca Winery needs to be mentioned here. Situated just on the opposite side of the Tagus river this winery is not only famous for tis muscatel but since the last century it was the first producer of table wine in Portugal. It’s brand Piriquita is available in most of the portuguese Restaurants in and around Lisbon still today. The family owned company decided to invest into wine tourism a long time ago. The manor house of its origins was transformed into a museum and since 2 years a stylish Enoround Wine dispensers makes their whole selection of wines available to visitors of this winery for tasting. With the innovative winecard system guests to this winery are available to try even the 20 year old Muscatel, thus being motivated to buy also high quality wines.

30. Quinta da Bacalhôa – Quinta dos Loridos , near Lisbon Wine &Art a perfect combination José Berardo a wellknown portuguese entrepreneur and art lover owns part of these wineries. He had the idea to set masterpieces of Art throughout the Bacalhôa Winery, so despite of winetasting the visitor can appreciate a rich collection of historical tiles as well as a replica of the chinese soldiers from theTerracotta Army , amongst others. At Quinta dos Loridos , famous for it’s champagne production he had the revolutionary idea to set a huge Chinese garden in the middle of the soft wine hills of the OESTE – an area quite virgin untill today in tourism development. Quinta dos Loridos attracts thousand of visitors every weekend to taste the wines of the “Bacalhôa Vinhos empire “ and have a relaxing visit to the gardens.

31. Inaugurated in june 2007, at quinta vale de abraão, the Aquapura Douro Valley has become a reference in the world luxury hotels industry. 50 rooms in an entirely renovated 19th century manor house, 21 villas of pure contemporary design, a 2200m2 spa for pure indulgence and a 5 hectare woodland by the river bank await you in the magnificent setting of the douro valley. Naturally the wine list in its 3 restaurants is quite exceptional. in either restaurant you can choose from a selection of over 200 wines, 15 champagnes and 20 bottled waters from all over the world. the douro wines make up to 50% of this list. two thirds of these are reds. In 2009 the Aquapura was the headquarter of Douro Filmfestival which Took place in September and was the first of its kind.

32. THE YEATMANN – Vila Nova de Gaia – Porto - Defines a destination !! A fantastic wine hotel in Porto – owned by the traditional Taylor’s Winery. 82 rooms facing the Douro River and the beautiful Ribeira Area in Porto – an Open Air Museum and a World Culture Heritage Area. The Outdoor pool has the shape of a Wine Decanter and each of it’s room is sponsored and dedicated to the many renowned wine producers of the country. Wine Spa and and the Gourmet restaurant and winebar complete the hospitality offer of this Property , entirely dedicated to Wine experience.

33. Coming soon - L’ANDS vineyards - Alentejo – Montemor L’ands is Land &something more….. A project promoted by Sousa Cunhal Turismo and Lagrimas Hotels and Emotion Group, situated in the wide plains of Alentejo. 5 internationally wellknown architects were invited to design 5 clusters of serviced villas and country houses. The owners will have the choice to own their own vineyard, and/or make their own wine using the grapes grown in the common vineyard belonging to the property. L’ands is a project for those who wish to experience life in a rural environment with all possible sophistication. Owners can choose to rent out their houses and villas to visitors from abroad as a holiday home. Opening during 2011

34. WINELANDS OF PORTUGAL Winelands of Portugal was created by our company in order to permit visitors from abroad to discover the Best of Wineries and local gastronomy in Portugal’s DOC Areas. The little Roadbooks come with Tasting vouchers to allow winetastings and tasting Of local Gastronomy. In 2009 the Douro edition of Winelands Portugal was awarded the Best of Winetourism price by the Great Wine Capitals of the World.

35. Ideal Hideaways for Grape Escapers Solares de Portugal Are Bead and Breakfast accomodation, many of them in the North around Ponte de Lima but also in Douro, Alentejo and Algarve. Small , max 15 rooms, personalized filosophy Contact to the owner family who links to local history and culture. www.solaresdeportugal.pt

37. Pousadas – their are many of them throughout Portugal ,alltogether about 40 4 different types: historical, Nature , Charming and Design ! www.pousadas.pt

39. QUINTAS Small farm estates and manor houses, that offer a very relaxed and cosy atmosphere. According to the area often linked to Wine or other rural production. Some samples: Herdade dos Coelheiros (Alentejo) Herdade Sabroso (Alentejo) Casa do Sezim (Vinho Verde) Winehouse Hotel Quinta da Pacheca Useful links: www.wonderfulland.pt www.secretplaces.com

41. Wine Conference Hotels Conferences in Grape Escape Destinations attractive, added value, Incentivating: In Portugal: The Yeatman Pousada do Freixo Convento do Espinheiro Hotel Mar e Ar The Vine – Madeira Vidago Palace

43. Wine events – Incentive Highlights Wine can bring the added value to conference and Incentives: Teambuildings in Quintas that link history to wine makeing Be your own Winemaker Gambling with wines Piano Reserva Wine&Jazz Matching Themed Wine Tastings

45. Contacts: Rua Do Carmo 51/5C 1200-2 093 Lisboa Tel. +351 21 324 2000 Fax. + 351 21 324 2009 Gsm +351 96 4069 832 [email_address] www.doc-dmc.com ! …… just in case you need some advice ;-)