Portraiture
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The document discusses the results of a study on the effects of a new drug on memory and cognitive function in older adults. The double-blind study involved 100 participants aged 65-80 who were given either the drug or a placebo daily for 6 months. Researchers found that those who received the drug performed significantly better on memory and problem-solving tests at the end of the study compared to those who received the placebo.
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Portraiture
This document discusses the history and concepts of portraiture photography. It explains that portraiture aims to both describe an individual and represent their social identity. Early portraits followed conventions from painting to show wealth and status. Advances like the daguerreotype made portraits more affordable and accessible. Some photographers began using the medium to capture different personality types in social contexts, moving towards environmental portraiture and documentary. Later photographers experimented with questioning conventions and exploring identity, self, and norms in new ways. The central dilemma of portraiture is accurately representing a subject while relating them to social codes and narratives.
Avedon
The document provides instructions for a warm up photography assignment to take portraits in the style of Richard Avedon. [1] Avedon was a famous fashion and portrait photographer known for his stark black and white images set against plain white backdrops with a focus on the subject's face and expression. [2] The assignment asks students to take one individual portrait and one group portrait, focusing on simplicity, capturing emotionlessness, and using black and white film or post-processing to emulate Avedon's signature style.
Richard avedon
Richard Avedon was an American fashion photographer born in New York City in 1923 to a Russian Jewish family. He made significant contributions to Vogue, Life, and Harper's Bazaar magazines through his fashion and portrait photography. Avedon helped define fashion photography and is renowned for his portraits of celebrities, world leaders, and cultural figures. He died of a brain hemorrhage in 2004 while working on an assignment in Texas at the age of 81.
Portrait photography
Portrait photography can take many forms from candid to posed portraits. The document discusses various types of portraits including candid, posed, formal, couple, environmental, sporting, children, and group portraits. It also provides tips for taking better portraits such as choosing the right background, focusing on the eyes, using lighting effectively, changing the format or perspective, experimenting with expressions, and using techniques like movement or reflection.
Richard avedon
Richard Avedon was an influential American fashion and portrait photographer best known for his black and white photos. He never completed a formal education but joined the Merchant Marine's photographic section. Avedon revolutionized fashion photography in the 20th century by bringing realism and fantasy to his photos. He was groundbreaking in how he portrayed beauty and defined America's image of culture. Avedon influenced other famous photographers like Annie Leibovitz and was in turn influenced by Martin Munkacsi, known as the father of fashion photography.
subscription
Music magazines provide coverage of the latest music news, reviews of new albums and concerts, interviews with popular artists, and more. Readers can find out about upcoming tours and live performances, get recommendations for new music and discoveries, and learn about the music industry. These magazines are a go-to source for music fans to stay informed on their favorite genres and discover new artists.
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The document traces the history and evolution of music magazines in the UK from the 1920s to today. It discusses how magazines like Melody Maker and NME started as largely uncritical promotional tools for musicians but became more political and critical in the 1970s as genres like prog rock and punk emerged. In the late 1970s and 1980s, magazines experimented more with design and focused on style as videos and MTV influenced music consumption. Today, music coverage exists across daily newspapers, TV, blogs, and social media rather than dedicated music press.
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Portraiture
This document discusses the history and concepts of portraiture photography. It explains that portraiture aims to both describe an individual and represent their social identity. Early portraits followed conventions from painting to show wealth and status. Advances like the daguerreotype made portraits more affordable and accessible. Some photographers began using the medium to capture different personality types in social contexts, moving towards environmental portraiture and documentary. Later photographers experimented with questioning conventions and exploring identity, self, and norms in new ways. The central dilemma of portraiture is accurately representing a subject while relating them to social codes and narratives.
Avedon
The document provides instructions for a warm up photography assignment to take portraits in the style of Richard Avedon. [1] Avedon was a famous fashion and portrait photographer known for his stark black and white images set against plain white backdrops with a focus on the subject's face and expression. [2] The assignment asks students to take one individual portrait and one group portrait, focusing on simplicity, capturing emotionlessness, and using black and white film or post-processing to emulate Avedon's signature style.
Richard avedon
Richard Avedon was an American fashion photographer born in New York City in 1923 to a Russian Jewish family. He made significant contributions to Vogue, Life, and Harper's Bazaar magazines through his fashion and portrait photography. Avedon helped define fashion photography and is renowned for his portraits of celebrities, world leaders, and cultural figures. He died of a brain hemorrhage in 2004 while working on an assignment in Texas at the age of 81.
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Portrait photography can take many forms from candid to posed portraits. The document discusses various types of portraits including candid, posed, formal, couple, environmental, sporting, children, and group portraits. It also provides tips for taking better portraits such as choosing the right background, focusing on the eyes, using lighting effectively, changing the format or perspective, experimenting with expressions, and using techniques like movement or reflection.
Richard avedon
Richard Avedon was an influential American fashion and portrait photographer best known for his black and white photos. He never completed a formal education but joined the Merchant Marine's photographic section. Avedon revolutionized fashion photography in the 20th century by bringing realism and fantasy to his photos. He was groundbreaking in how he portrayed beauty and defined America's image of culture. Avedon influenced other famous photographers like Annie Leibovitz and was in turn influenced by Martin Munkacsi, known as the father of fashion photography.
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Music magazines provide coverage of the latest music news, reviews of new albums and concerts, interviews with popular artists, and more. Readers can find out about upcoming tours and live performances, get recommendations for new music and discoveries, and learn about the music industry. These magazines are a go-to source for music fans to stay informed on their favorite genres and discover new artists.
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The document traces the history and evolution of music magazines in the UK from the 1920s to today. It discusses how magazines like Melody Maker and NME started as largely uncritical promotional tools for musicians but became more political and critical in the 1970s as genres like prog rock and punk emerged. In the late 1970s and 1980s, magazines experimented more with design and focused on style as videos and MTV influenced music consumption. Today, music coverage exists across daily newspapers, TV, blogs, and social media rather than dedicated music press.
Course outline
This course outline provides information on the Foundation Portfolio in Media coursework. Students will produce a media artefact by completing a preliminary exercise and a more developed main task from briefs in print, video, audio, and website formats. They will document their research, planning, and evaluation on a blog. The course aims to enhance students' enjoyment and understanding of media through both analyzing media representations and developing practical production skills.
The music press intro to a level
The document provides instructions for a foundation portfolio assignment to design the front page, contents page, and a double page spread for a new music magazine. Students must include a minimum of four original images and text. The assignment is intended to have students consider the role and influence of music magazines in shaping music trends and culture from the 1950s to today, and how digital media has impacted the industry.
Comparing print with online
1) Q Magazine uses sophisticated design and masculine representations to appeal to its target male audience. The covers feature predominantly male rock bands portrayed in a hyper-masculine style.
2) While focusing on rock music, Q Magazine aims to present artists in an original and independent way. However, female artists are often sexually objectified on covers to appeal to the magazine's male readers.
3) As a print magazine backed by a large publisher, Q Magazine has high production values but relatively low circulation. It maintains its brand through various platforms like a website and awards shows, relying on its established reputation from the print version.
A2 exam reports summary
These examiner reports summarize the markers' feedback on exam responses from recent years. They aim to identify common themes and mistakes in students' answers to help avoid similar issues. The reports analyze outcomes to see what lessons can be learned from past papers.
The music press key concepts
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Critical perspectives exam
The document outlines the sections and requirements of a critical perspectives exam. Section 1a will focus on conventions and examine signs, semiotics, their use in media theory, and how the candidate used and challenged conventions in their research. Section 1b will focus on representation, including what it is, how it relates to other media concepts, and an analysis of the candidate's understanding and use of it with reference to relevant theorists. Section 2 will focus on We Media. The examiners will look for progression in examples, evaluation of progress over time, specific and relevant examples, excellent use of terminology, clear expression of complex issues, and well-structured writing.
1a
The document provides information and instructions for an upcoming exam that has two sections: Section A focuses on critical perspectives while Section B is on we media. It discusses the skills that may be assessed in Section A and provides examples of questions that could be asked about developing skills from foundation to advanced projects. It also includes tasks for students to review each other's work and provide feedback using identified skills as a guide.
Analsysing film posters
The document provides guidance on analyzing film posters and trailers. It includes questions to consider like the use of color, symbols, images, target audience and genre. It discusses how posters are designed to promote films through techniques that attract attention and promise pleasures. Production details and effectiveness of the poster should also be evaluated.
Film cover and review2
Here are three examples of film magazine reviews with analysis:
Example 1: Sight & Sound (British Film Institute)
- Prestigious arts magazine focusing on critical analysis rather than promotion
- Academic tone and language, assumes reader has in-depth knowledge of film theory/history
- Long form essays and reviews dissecting themes, style and place within the director's body of work
- Black and white layout emphasizes intellectual/artistic focus over entertainment
Example 2: Empire (UK mass market magazine)
- Accessible writing style aimed at general audience interested in popular/blockbuster films
- Colorful layout with stills grabs attention of readers browsing newsstand
- Strikes balance of critical analysis with entertainment
Film cover and review
The document provides information about film magazines, including a front cover for a brief promoting a new film and a film magazine review page for a short film. It also mentions using film magazines to promote a new film.
Music press
1) Students must study the layout, format, design and content of both print and online music publications.
2) It's important to identify how web-based publications relate to and differ from print-based ones in terms of codes and conventions across front covers/home pages and the full range of content.
3) When researching a specific music genre, students should consider how the chosen print and online publications approach design, content, mode of address, and underlying ideology as it relates to that genre.
Magazine conventions and_terminology
1) A masthead displays the magazine title to familiarize readers.
2) The main image typically features people or objects related to the main article.
3) A selling line below the masthead introduces the magazine's content.
Film art
According to the seminal book "Film Art" by Bordwell and Thompson, film language refers to the basic techniques of cinema and how they function together to create meaning within a film. The document discusses how understanding film language and genre conventions is essential for students to create their own short films and effectively analyze other films. Students are advised to research the history and techniques associated with the genre they choose and apply some conventions in their own work.
History of music consumption
This document discusses the history of music listening and how it has evolved over time from physical formats like records and cassettes to digital formats like MP3s and online streaming. It notes that while digital media has increased choice for audiences, the music industry has seen some institutions like print magazines decline in popularity among younger audiences. Overall, it outlines the shift from centralized media like magazines to a more fragmented digital music scene where bands now use the internet to promote themselves.
Feedback on essay
Digital technology has significantly impacted the UK film industry by making film production, distribution, and exhibition cheaper and more accessible. It has allowed for higher quality cameras and editing/special effects software to be used at lower budget levels. Distribution has benefited from digital formats that are cheaper and higher quality than physical film reels. Exhibition has expanded to smaller independent theaters and nontheatrical platforms like online streaming. However, piracy remains a major issue that costs the industry financially. The future may see further improvements and normalization of home viewing experiences, but major studios still rely on theatrical revenue from merchandise and concessions.
Narrative theory 2
The document discusses various narrative theories that can be applied to coursework in preparation for an exam. It explores definitions of narrative, narrative conventions put forward by Barthes, such as genre and character archetypes. It also examines different types of narratives like linear, non-linear, closed and open narratives. Temporal concepts like order, duration and frequency are outlined. Structures like Propp's character functions and Todorov's equilibrium model are summarized. Links to additional narrative theory resources are provided.
Representation
This document provides an introduction to representation theory. It defines key concepts related to representation including denotation, connotation, anchorage, codes, ideology, signs, signification, realism, suspension of disbelief, intertextuality, and enigma codes. Examples are given for many of these terms. The document suggests exploring how these various concepts are used in advertisements and media texts to construct meaning. It encourages analyzing the technical, verbal, and symbolic codes at play in a provided advertisement, as well as the signs, signification, degree of realism, and any intertextual references or enigma codes.
Audience theory 1
This document explores various audience theories that can be applied to coursework, including: the hypodermic needle theory which views audiences as passive receivers; two-step flow theory where opinion leaders filter messages; uses and gratifications theory focusing on why audiences use media; hierarchy of needs; readings by Stuart Hall; Laura Mulvey's male gaze; and objectification frameworks by Martha Nussbaum and Rae Langton. It aims to help students prepare for an exam question on audience theory.
Institutions and audiences
This document discusses institutions, audiences, ownership, convergence, and new models of media consumption. It addresses how media institutions are businesses seeking profit and how ownership affects their output. It also describes how convergence has merged technologies and industries and allowed audiences to become producers through interaction with media. Finally, it introduces the concepts of audiences fragmenting across niche interests and new models of "pull media" where consumers decide what and how they engage with media content.
Music mags
Music magazine covers aim to attract readers and build brand loyalty. They go to great lengths to make the cover stand out on shelves and establish a unique identity. The layout and design of the cover, including font size, color, and positioning of information, shapes the reader's expectations of what they will find inside. Readers use the contents page to navigate non-linearly to articles and bands they are interested in.
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Course outline
This course outline provides information on the Foundation Portfolio in Media coursework. Students will produce a media artefact by completing a preliminary exercise and a more developed main task from briefs in print, video, audio, and website formats. They will document their research, planning, and evaluation on a blog. The course aims to enhance students' enjoyment and understanding of media through both analyzing media representations and developing practical production skills.
The music press intro to a level
The document provides instructions for a foundation portfolio assignment to design the front page, contents page, and a double page spread for a new music magazine. Students must include a minimum of four original images and text. The assignment is intended to have students consider the role and influence of music magazines in shaping music trends and culture from the 1950s to today, and how digital media has impacted the industry.
Comparing print with online
1) Q Magazine uses sophisticated design and masculine representations to appeal to its target male audience. The covers feature predominantly male rock bands portrayed in a hyper-masculine style.
2) While focusing on rock music, Q Magazine aims to present artists in an original and independent way. However, female artists are often sexually objectified on covers to appeal to the magazine's male readers.
3) As a print magazine backed by a large publisher, Q Magazine has high production values but relatively low circulation. It maintains its brand through various platforms like a website and awards shows, relying on its established reputation from the print version.
A2 exam reports summary
These examiner reports summarize the markers' feedback on exam responses from recent years. They aim to identify common themes and mistakes in students' answers to help avoid similar issues. The reports analyze outcomes to see what lessons can be learned from past papers.
The music press key concepts
The document provides an overview of key concepts for an exam on the music press, including language, institutions, audience, and representation. It discusses genres and conventions of print and online music publications and how their format, content, and design relate to their target audiences. It also addresses the ownership and financing of media institutions in the music industry, who comprises their audiences, and how the music press represents artists and influences listeners.
Critical perspectives exam
The document outlines the sections and requirements of a critical perspectives exam. Section 1a will focus on conventions and examine signs, semiotics, their use in media theory, and how the candidate used and challenged conventions in their research. Section 1b will focus on representation, including what it is, how it relates to other media concepts, and an analysis of the candidate's understanding and use of it with reference to relevant theorists. Section 2 will focus on We Media. The examiners will look for progression in examples, evaluation of progress over time, specific and relevant examples, excellent use of terminology, clear expression of complex issues, and well-structured writing.
1a
The document provides information and instructions for an upcoming exam that has two sections: Section A focuses on critical perspectives while Section B is on we media. It discusses the skills that may be assessed in Section A and provides examples of questions that could be asked about developing skills from foundation to advanced projects. It also includes tasks for students to review each other's work and provide feedback using identified skills as a guide.
Analsysing film posters
The document provides guidance on analyzing film posters and trailers. It includes questions to consider like the use of color, symbols, images, target audience and genre. It discusses how posters are designed to promote films through techniques that attract attention and promise pleasures. Production details and effectiveness of the poster should also be evaluated.
Film cover and review2
Here are three examples of film magazine reviews with analysis:
Example 1: Sight & Sound (British Film Institute)
- Prestigious arts magazine focusing on critical analysis rather than promotion
- Academic tone and language, assumes reader has in-depth knowledge of film theory/history
- Long form essays and reviews dissecting themes, style and place within the director's body of work
- Black and white layout emphasizes intellectual/artistic focus over entertainment
Example 2: Empire (UK mass market magazine)
- Accessible writing style aimed at general audience interested in popular/blockbuster films
- Colorful layout with stills grabs attention of readers browsing newsstand
- Strikes balance of critical analysis with entertainment
Film cover and review
The document provides information about film magazines, including a front cover for a brief promoting a new film and a film magazine review page for a short film. It also mentions using film magazines to promote a new film.
Music press
1) Students must study the layout, format, design and content of both print and online music publications.
2) It's important to identify how web-based publications relate to and differ from print-based ones in terms of codes and conventions across front covers/home pages and the full range of content.
3) When researching a specific music genre, students should consider how the chosen print and online publications approach design, content, mode of address, and underlying ideology as it relates to that genre.
Magazine conventions and_terminology
1) A masthead displays the magazine title to familiarize readers.
2) The main image typically features people or objects related to the main article.
3) A selling line below the masthead introduces the magazine's content.
Film art
According to the seminal book "Film Art" by Bordwell and Thompson, film language refers to the basic techniques of cinema and how they function together to create meaning within a film. The document discusses how understanding film language and genre conventions is essential for students to create their own short films and effectively analyze other films. Students are advised to research the history and techniques associated with the genre they choose and apply some conventions in their own work.
History of music consumption
This document discusses the history of music listening and how it has evolved over time from physical formats like records and cassettes to digital formats like MP3s and online streaming. It notes that while digital media has increased choice for audiences, the music industry has seen some institutions like print magazines decline in popularity among younger audiences. Overall, it outlines the shift from centralized media like magazines to a more fragmented digital music scene where bands now use the internet to promote themselves.
Feedback on essay
Digital technology has significantly impacted the UK film industry by making film production, distribution, and exhibition cheaper and more accessible. It has allowed for higher quality cameras and editing/special effects software to be used at lower budget levels. Distribution has benefited from digital formats that are cheaper and higher quality than physical film reels. Exhibition has expanded to smaller independent theaters and nontheatrical platforms like online streaming. However, piracy remains a major issue that costs the industry financially. The future may see further improvements and normalization of home viewing experiences, but major studios still rely on theatrical revenue from merchandise and concessions.
Narrative theory 2
The document discusses various narrative theories that can be applied to coursework in preparation for an exam. It explores definitions of narrative, narrative conventions put forward by Barthes, such as genre and character archetypes. It also examines different types of narratives like linear, non-linear, closed and open narratives. Temporal concepts like order, duration and frequency are outlined. Structures like Propp's character functions and Todorov's equilibrium model are summarized. Links to additional narrative theory resources are provided.
Representation
This document provides an introduction to representation theory. It defines key concepts related to representation including denotation, connotation, anchorage, codes, ideology, signs, signification, realism, suspension of disbelief, intertextuality, and enigma codes. Examples are given for many of these terms. The document suggests exploring how these various concepts are used in advertisements and media texts to construct meaning. It encourages analyzing the technical, verbal, and symbolic codes at play in a provided advertisement, as well as the signs, signification, degree of realism, and any intertextual references or enigma codes.
Audience theory 1
This document explores various audience theories that can be applied to coursework, including: the hypodermic needle theory which views audiences as passive receivers; two-step flow theory where opinion leaders filter messages; uses and gratifications theory focusing on why audiences use media; hierarchy of needs; readings by Stuart Hall; Laura Mulvey's male gaze; and objectification frameworks by Martha Nussbaum and Rae Langton. It aims to help students prepare for an exam question on audience theory.
Institutions and audiences
This document discusses institutions, audiences, ownership, convergence, and new models of media consumption. It addresses how media institutions are businesses seeking profit and how ownership affects their output. It also describes how convergence has merged technologies and industries and allowed audiences to become producers through interaction with media. Finally, it introduces the concepts of audiences fragmenting across niche interests and new models of "pull media" where consumers decide what and how they engage with media content.
Music mags
Music magazine covers aim to attract readers and build brand loyalty. They go to great lengths to make the cover stand out on shelves and establish a unique identity. The layout and design of the cover, including font size, color, and positioning of information, shapes the reader's expectations of what they will find inside. Readers use the contents page to navigate non-linearly to articles and bands they are interested in.