The document discusses a project to revitalize the aging Portobello Market in London and bring in younger shoppers. It proposes creating a third space in the market that promotes lasting community engagement. An initial cultural probe generated interest from over 550 passersby, with 10% providing feedback. While over 40,000 people visit weekly, currently there is only one small social area. As a small local firm, the project advocates having a subtle presence to better integrate with the community compared to larger competitors.

1. Portobello Project
Collaborative Community Design

2. Problem: How can we bring a new generation of shoppers into
the Portobello Market?
• aging demographic of shoppers and shopkeepers
• Changing from a culturally relevant local space to an item on a tourists checklist.
How does D6 create a space that is relevant to younger generations and valued by
the community as a social space?

3. A third space that created a lasting engagement with
users and is a resource to the local community.
Solution:

4. In the space of three hours we had over 550 passersby take
interest in our cultural probe, with around 10% of them
interacting and sharing their thoughts on the market.
Market Validation:
In the nearly .5 miles of market there is one single sitting
social area

5. Market Size:
Over 40,000 people visit Portobello Market every week.

6. Our small firm is more easily able to integrate
with the community, staying in touch with the
local market offices and having a subtle yet
visible presence in the market space.
Competitive Advantage:

7. Small community-sourced change committees, either
cherished by the community or distrusted by them.
Competition: