The document discusses a project to revitalize the aging Portobello Market in London and bring in younger shoppers. It proposes creating a third space in the market that promotes lasting community engagement. An initial cultural probe generated interest from over 550 passersby, with 10% providing feedback. While over 40,000 people visit weekly, currently there is only one small social area. As a small local firm, the project advocates having a subtle presence to better integrate with the community compared to larger competitors.