Key examples of my innovation work

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Roland Zeder
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HELLO

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Roland Zeder
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FOUNDATION

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Roland Zeder
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My journey has taken me across every
imaginable aspect of product innovation,
spanning from strategy to market introduction.

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Roland Zeder
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I have brought innovation to over 150 projects
- spanning from consumer products to health
& beauty, medical & scientific, packaging,
industrial, and environments.
My knowledge base is rooted in user
experience & interactions, consumer insights,
semiotics & sensory, human factors,
technology, and sourcing & manufacturing.
My work with cross-functional teams from over
100 unique brands has allowed me to gain my
broad innovation leadership skill set.
My strengths lie in user and brand-centric
design strategy definition, development, and
implementation.

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Roland Zeder
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WORK

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Roland Zeder
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| Connected Multicooker
OBJECTIVE
Create a millennial-relevant, connected small
kitchen appliance, which delivers a tech-forward,
yet authentic cooking experience.
INNOVATION
Step-by-step cooking app integration.
Patent-pending smart cooking technology.
Meal kit powered Keurig-type consumables
business model.

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Roland Zeder
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| Mandoline Slicer
OBJECTIVE
Energize a stagnant kitchen tool market with
groundbreaking functionality, while driving
down cost to broaden the consumer base.
INNOVATION
Patented cut-adjustment dial mechanism.
On-board tool storage.
Fold-in legs for compact storage.
Lowered handle for safe grip.

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Roland Zeder
© Roland Zeder | Portfolio 2016 8
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OBJECTIVE
Develop a vision for Kenmore-branded washers
and dryers for the US market.
INNOVATION
Wi-Fi app connectivity.
Pedestal washer for small loads.
Tilted drums for easy loading/unloading.
Heat-exchange technology for dryer rating.
| Washer & Dryer Vision

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Roland Zeder
© Roland Zeder | Portfolio 2016 9
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OBJECTIVE
Introduce advanced oral care features and
technology to a broad, retail price sensitive
demographic.
INNOVATION
High-end features for under $30 retail price.
Low-cost assembly process.
Timer with visual and haptic indicators.
| SONIC Toothbrush

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Roland Zeder
© Roland Zeder | Portfolio 2016 10
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OBJECTIVE
Design an immune cell therapy unit based on
given componentry and layout.
INNOVATION
Designed for error-free, simple interactions.
Parallelogram door mechanism.
Safe integration of centrifuge mechanism.
Quick service access.
Compact footprint.
| Photopheresis Station

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Roland Zeder
© Roland Zeder | Portfolio 2016 11
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OBJECTIVE
Differentiate trough mom-centered
functionality, and engaging form language.
INNOVATION
New-to-category packaging technology and
materials.
Patented, integrated scoop holder.
Easy to remove seal.
Secure locking detail and grip.
| Formula Packaging

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Roland Zeder
© Roland Zeder | Portfolio 2016 12
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OBJECTIVE
Create an updated, engaging retail experience for
the international marketplace.
INNOVATION
Integrated showcase windows.
High-efficiency packaging technology.
New-to-category consumables packaging.
Cost reduced single-color packaging for online
marketplace.
| Label Writer Packaging

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Roland Zeder
© Roland Zeder | Portfolio 2016 13
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OBJECTIVE
Develop a Visual Brand Language (VBL) for a
new class of high-efficiency data centers and
design associated spaces and products.
INNOVATION
Use of form language to communicate core
attributes to potential customers.
Design improves cooling efficiency.
Use of modular pre-fab technology.
| Visual Brand Language
concept illustration
executed design

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Roland Zeder
© Roland Zeder | Portfolio 2016 14
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OBJECTIVE
Develop a line of innovative consumer products
for the Autolite brand to drive automotive aisle
retail traffic.
INNOVATION
Wall-mounted system frees up workbench space.
Power rail based snap-on technology.
Extendable power rail.
Modular design encourages repeat purchases.
| FlexStrip System

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Roland Zeder
© Roland Zeder | Portfolio 2016 15
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OBJECTIVE
Make military-grade thermal imaging technology
relevant for fire rescue professionals.
INNOVATION
Novel injection molded foam pellet core houses
sensitive components and protects them from
heat and impact.
Secure, blind battery exchange features.
Rugged, no-catch design for easy hand-over.
| Thermal Imaging Camera

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Roland Zeder
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THANK YOU
Roland Zeder | https://www.linkedin.com/in/rolandzed | www.rolandzeder.com | www.smartstr.com | www.onepot.io | (917) 208 3972