The document summarizes a workshop focused on developing a brand extension strategy for Lacoste. The proposed concept, Lacoste EB4 Elegantly Brave, is an activewear line aimed at reviving Lacoste's heritage of innovation. EB4 merges leading edge performance technology with minimalist design. It represents four pillars: style, embedded technology, eco-sustainability, and healthwear. An accompanying app allows customers to personalize clothing based on biometric data and customize training packages to practice sports tied to each product line.
The sea of services designed expressly to influence behaviors—Behavior Change as Value Proposition—is growing. Technology has allowed these services to have a more pervasive role in people's lives, influencing their everyday behaviors. We're exiting the proof-of-concept first generation and entering the second generation, where we have a deeper understanding what it means design these behavior-influencing products at scale. When targeting behavior change, how do we integrate new methods, or remix existing methods, into our design and product development process? What are the considerations when scaling a behavior change value proposition?
. Digital Content Strategy creation, development and implementation. Media planning.
. Innovation through Design thinking: Generating ideas and developing concepts through creative processes.
. Marketing for E-Commerce: Building brand awareness and driving traffic (SEO, SEM, Social Media, web analytics, CMS)
. Project Management.
. Business Model Innovation.
. Research and Trend forecasting.
. Presentation Design for Businesses.
The sea of services designed expressly to influence behaviors—Behavior Change as Value Proposition—is growing. Technology has allowed these services to have a more pervasive role in people's lives, influencing their everyday behaviors. We're exiting the proof-of-concept first generation and entering the second generation, where we have a deeper understanding what it means design these behavior-influencing products at scale. When targeting behavior change, how do we integrate new methods, or remix existing methods, into our design and product development process? What are the considerations when scaling a behavior change value proposition?
. Digital Content Strategy creation, development and implementation. Media planning.
. Innovation through Design thinking: Generating ideas and developing concepts through creative processes.
. Marketing for E-Commerce: Building brand awareness and driving traffic (SEO, SEM, Social Media, web analytics, CMS)
. Project Management.
. Business Model Innovation.
. Research and Trend forecasting.
. Presentation Design for Businesses.
Open Innovation - The Customer as a development partnerVincent Aydin
The internet has redefined the relationship between firms and their customers. Customers are able and willing to take part in
development processes: They voice their opinion
about products that are about to be released to
the market, bring in new ideas, test prototypes and
promote new innovation via social networks. How do you take advantage of this?
Turi McKinley UXID2014 Insights to Inspire InnovationUX Indonesia
Turi McKinley is a Participatory Design Director at frog, Inc.
At the UXID2014 conference, she talk about how to collect valuable insight and turn it into brilliant idea. Here is what she said about the seminar:
"Most businesses know they can't survive a competitive marketplace without connecting deeply with their customers and anticipating emerging needs and behaviors. While most business leaders rely on market research or quantitative reports, they often fail to pick up the key nuances of consumer behaviors that deem the success or failure of a product or service. In this keynote, Turi McKinley will show how to collect valuable first-hand, immersive insights and effectively use the data for generating ideas and concepts."
--
UXID is a User Experience community in Indonesia, consisting of enthusiasts from various disciplines of design, marketing, business, and technology, who are passionate about designing great experiences for people and business.
UXID holds regular meet ups and sharing sessions with Indonesia’s renowned UX practitioners and enthusiasts.
The community is organizing the first UXID conference on 6 November 2014 in Jakarta. During this inspiring full day event, participants will learn the best practices from international UX experts and local business leaders, and connect with other professionals from the industry and academia.
The if sends out a report over what is trending in design every year. This is the 2023 version. Is is a very prestigious organisation and they look at the industry as a whole to analyse the trends and where the market is moving. Using that info they argue and summarize the biggest 5 areas in design
A unique programme for service designers, creative entrepreneurs and business owners – introducing you to London's most innovative businesses and uncovering the latest approaches to design thinking.
The LHBS Snapshot is a monthly series of cases including some of the most interesting insights and inspiration from the three following areas: business development, brand building & customer experience.
All signs come straight out of LHBS Inspiration-Hub, a digital platform that tracks changes in people, markets and technology to bring customized & curated insights and inspiration to organizations.
The Sustainability-lab 2014 Fashion Brands Sustainable Procurement Survey involved 18 European and American brands accounting for over €50 billion in sales. The Survey findings fall into four areas addressed in the main four chapters of the report: 1) Brands' sustainable procurement impact on suppliers; 2) Organizational models for sustainable procurement; 3) The dimensions of sustainability brands are focusing on; 4) The value of certification labels.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Open Innovation - The Customer as a development partnerVincent Aydin
The internet has redefined the relationship between firms and their customers. Customers are able and willing to take part in
development processes: They voice their opinion
about products that are about to be released to
the market, bring in new ideas, test prototypes and
promote new innovation via social networks. How do you take advantage of this?
Turi McKinley UXID2014 Insights to Inspire InnovationUX Indonesia
Turi McKinley is a Participatory Design Director at frog, Inc.
At the UXID2014 conference, she talk about how to collect valuable insight and turn it into brilliant idea. Here is what she said about the seminar:
"Most businesses know they can't survive a competitive marketplace without connecting deeply with their customers and anticipating emerging needs and behaviors. While most business leaders rely on market research or quantitative reports, they often fail to pick up the key nuances of consumer behaviors that deem the success or failure of a product or service. In this keynote, Turi McKinley will show how to collect valuable first-hand, immersive insights and effectively use the data for generating ideas and concepts."
--
UXID is a User Experience community in Indonesia, consisting of enthusiasts from various disciplines of design, marketing, business, and technology, who are passionate about designing great experiences for people and business.
UXID holds regular meet ups and sharing sessions with Indonesia’s renowned UX practitioners and enthusiasts.
The community is organizing the first UXID conference on 6 November 2014 in Jakarta. During this inspiring full day event, participants will learn the best practices from international UX experts and local business leaders, and connect with other professionals from the industry and academia.
The if sends out a report over what is trending in design every year. This is the 2023 version. Is is a very prestigious organisation and they look at the industry as a whole to analyse the trends and where the market is moving. Using that info they argue and summarize the biggest 5 areas in design
A unique programme for service designers, creative entrepreneurs and business owners – introducing you to London's most innovative businesses and uncovering the latest approaches to design thinking.
The LHBS Snapshot is a monthly series of cases including some of the most interesting insights and inspiration from the three following areas: business development, brand building & customer experience.
All signs come straight out of LHBS Inspiration-Hub, a digital platform that tracks changes in people, markets and technology to bring customized & curated insights and inspiration to organizations.
The Sustainability-lab 2014 Fashion Brands Sustainable Procurement Survey involved 18 European and American brands accounting for over €50 billion in sales. The Survey findings fall into four areas addressed in the main four chapters of the report: 1) Brands' sustainable procurement impact on suppliers; 2) Organizational models for sustainable procurement; 3) The dimensions of sustainability brands are focusing on; 4) The value of certification labels.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
3. WARM
2
Mondadori Interni
Magazine
1
1
-1
-2
COLD
2
GEOMETRIC
-1
Design
Research
Methodologies
Mondadori, one of the major brands of publishing in Italy, was the partner of this workshop with its Interior,
Architecture and Design magazine called INTERNI. The aim was to practice different research methodologies as
embedded within the process of design in order to be trained on how to manage a design research project. The
workshop was divided in three main sections according to the research methodologies considered that are the
following: Ethnographic Research, Scenario Research and Trend Research.
4.
5. The first section, titled Human Experiences
Stream was aimed at investigating people’s
habits and wants by practicing
Ethnographic Research, investigating
people by collecting and describing data in
their daily life framework in order to figure
out how they approached to Fuorisalone
events, during the Milan design week. Our
output were six different archetypical
personas that describe their behavior
approaching the event in terms of
recruitment of the information, using of
the means of transportation and visiting
selection criteria.
Demographics
80
Business
Participants
Design
41%
51%
21%
25%
59%
Women
Men
Other
3%
Architecture
Engineering
Ages
49%
38%
9%
4%
1%
19-24
25-34
35-44
45-55
56 +
6. The second section was on Market
Research , to learn how to analyze the
market as before and now and to be able to
predict the future path for the specific
subject: home and living trends. Building
visual taxonomies, we developed a
diagrammatic visualization to describe the
project’s information complexity
In last section the Product Reality Stream,
the main purpose was to do some trend
research about Garden and Outdoor
furniture during Milan’s Design Week 2013.
In order to find out about the innovations,
trends and news about the garden we
visited exhibitions, events and showrooms.
Our final outcome was to write an article
for The Salone Mag describing our finding
about the future of the outdoor furniture.
7. A way out for
Indoor Habits
By Yasemin Bayır
Window by LGtek Outdoor
As the Milan Design Week went by
I came across some interesting and in novative design approaches compared
with the past decades, a revolution that
spreads the culture of living habits at
home towards to outdoors. These de signs are combining the
idea of outdoor with a
new homey-united perspective. The outdoors
During Milan Design Week 2013 edi - is now considered as an
tion, I have observed the trends and extension of indoors and
behavioral changes of the people in embraced by the home owners as a new cultural
outdoors.
expression of daily life.
It has been clear for the past few years
that the indoor furniture has been af- First of all, they are creatfecting the outdoors by its looks and ing the mood of indoors
comfort. However; the interesting part by providing the ability
of this year’s Design Week was to see to continue the regular
that actually it started to influence the needs like cooking, reOutdoor designs not only by the looks laxing, reading a newsbut also as the daily gathering habits paper or listening to
in society.
Salone Del Mobile, also known
as Milan Design Week, is internationally famed for its wide range of ven dors and the designers from around
the world. It’s not only the fair area but
also the Fuorisalone which comprises
of all the areas outside the fair com bined with different exhibitions and
events during the Design Week.
music. This way all the individuals are
able to gather in the same area as if it
was indoors.
LGtek Outdoor Kitchen, Window, designed by Michele Villa; is an
Outdoor & Garden
8. 1
2
3
4
TH
ENGAGE THE
CUSTOMER
The Slow
Life Model
fash-uhn in-duh-stree
TOTAL LOOK
New
Partnerships
Make
partnerships with
brands that offer
products and
services which
complete the
look .
Va
Propo
Introduce
profiles
customer
Provide a l
Create a
exper
Change th
9. SLOW LIFE MODEL
e
tion
Shops
Slowear
Distribution
Channels
fferent
Make a link betwen the
shops , the website and
t are
the journal .
ented.
Add the online sales.
model.
opping Sell through partnerships.
Launch a catalogue of
ce
services
ackage.
Online
Made in Italy
And value chain
Innovation
This first workshop was focused on the aspects of product management, Made in Italy and value chain innovation
in fashion industry, to experience how companies create market opportunities through product focused strategies;
The final outcome is a clear and simple business strategy analyzing the fields of production, communication and
service, to create engaging customer experiences that best represent the brand of “Slowear” through the
implementation of the value chain as an analytical tool, in its processes, actors and networked relationships.
10. The Slowlife model
The aim of our team was to innovate the
value chain of Slowear by focusing on three
main aspects of the company: partnerships,
distribution channels and shopping
experience, by offering an all-round
experience, in line with the Slowear
philosophy. In order to do that, we
suggested four hypothetical customers
profiles, in which people can identify with,
each with a specific set of values. Creating
partnerships with other companies we
integrated the total look of each profile
with a specific package which included
from one side a set of services and activities
, and new products curated by Slowear on
the other. The implementation of our
strategy involved then the creation of new
distribution channels that will make the
shopping experience more appealing and
involving for the customers, both in the
stores and online.
14. Royal Rose
Innovation
Through
Design
The Royal Rose Company, one of the biggest producers of fresh salads in the US, is searching for new tools to
innovate in order to face the transformations of today’s business. The outcome of this workshop was a clear
business model made of the integration and a cohesive mix of all design modes (product, value chain,
communication, environmental, interaction and service design).
15. Play Red , Go healthy !
Our aim was to create a new B2C business
opportunity for Royal Rose designed to
reach American college students and
offering them a healthy and innovative
food experience . PLAY RED GO
HEALTHY! represents a new, healthy,
affordable and fast meal experience in
campus, ( where students usually have bad
eating habits) made up by radicchio
smoothies and wraps and others radicchio
product- based meals . To enhance the
experience we developed a smartphone
application through which students can
log their campus activities and keep track
of their performance regarding to 3 main
aspects of college life: study hours, sports
activity and social - party life. The app will
then suggest them which of the food truck
meals will work better for them, based on
radicchio’s products , according to their
healthy scores. Secondly it allows student to
find through a GPS local system, the nearer
food truck in the university. Once they
have choosen, they can get a colour bag for
free to participate to the colour run
marathon sponsorized
by PLAY RED , GO HEALTHY!
Demographics
80
Business
Participants
Design
41%
51%
21%
25%
59%
Women
Men
Other
3%
Architecture
Engineering
Ages
49%
38%
9%
4%
1%
19-24
25-34
35-44
45-55
56 +
16.
17. The proposals will help Royal Rose to
switch from a product driven company into
a brand delivering experiences, in different
context of use including conviviality
outdoor and convenience on the move
(ready to eat and take a way)
19. WARM
ALYSIS - CONCEPT - USER EXPERIENCE - FEASIBILITY
2
My ideal Business
Entrepreneurship Through Design
Riccardo Prandi
-1
1
-1
Entrepreneurship
Through
Design
2
GEOMETRIC
1
«How to re-think the workout experience and make it more enjoyable fun and interactive?» Instafit is a system
that brings an holistic approach to healthy lifestyles, based on three main elements : a wristband, a smartphone
application and a vending machine.
-2
20.
21. Instafit wristband is one of the first tracker
that can discriminate between exercises,
recognizes the type of exercise done and
accurately records how your body is
responding, analyzing details such as the
heart rate and sweating: it combines the
registration of movements (acceleration)
made with the arm and ankle, examines
them using a sophisticated algorithm and is
able to understand, in total autonomy, the
type of exercise that we are performing. A
wristband records data coming from the
upper part of the body, and a clip to be
applied to the shoe, to detect the data of the
lower part. During the day, it tracks steps,
distance, and calories burnt, so that you can
constantly monitorate how much fuel you
have earned and how much you have spent.
( motivation factor) . At night, it tracks
your sleep quality and wakes you silently,
with a vibration in the morning.
RESEARCH AND ANALYSIS - CONCEPT - USER EXPERIENCE - FEASIBILITY
RESEARCH AND ANALYSIS - CONCEPT - USER EXPERIENCE - FEASIBILITY
22. All data are sent to the INSTAFIT
application , via Wi-Fi or Bluetooth which
keeps track of the exercises done, the
progress, examines them in graphical form
and also gives advice for subsequent
training sessions, as well as allowing the
sharing of results and the purchase of
equipment and related products to the
fitness world.
It allows you to choose the type of activity
and workout you want to do, and set your
specific daily goal . You can use it also to
pic a challenge around the city and
challenge one of your friends in order to
create a ranking of all the members of the
Instafit community. There are different
levels of expertise, related to the kind of
activity you want to practice ( crossfit
excercises, running, swimming ).
23. Along the city, you will find the vending
machine that through your smartphone or
device reads your data and provides you
customized packages of food and drinks
that replenish your energy expenditure. The
vending machine works via twitter: you
tweet the name “Instafit” on twitter to have
access to the vending supplies.
If you have scored total points win or you
won the challenge, the vending machine
provides you free.
26. WARM
2
Final Master
Project Branding through design
1
-1
Became
“generic”
1
-1
Brand diluition
-2
COLD
Resurrecting
The croc :
Lacoste EB4
Elegantly Brave
2
GEOMETRIC
onoproduct
Syndrome
27. The outcome sought in this project is to
build a brand extension strategy that can
lead to a project of brand rejuvenation for
Lacoste which can enhance the brand
equity at the same time. The proposed
concept solution, Lacoste EB4 elegantly
brave, is a new brand extension project for
Lacoste : an hi tech active-wear line
extension aimed to revive the tradition of
innovation and performance dimension
appearing in the genes of the brand, which
project Lacoste in the future by identifying
new products categories, new materials,
new designs and user experiences .
EA
Emporio Armani + Reebok
Possibility of wearing sports
clothes that were stylish and
comfortable.
RLX
Designed by Ralph Lauren
Quality, Design, Technology.
A line of cutting edge
athletic.fashion with an
unmistakable respect for both
functionalityand style.
Y
Adidas + Yohji Yamamoto
Adidas sport style now makes
up more than
of Adidas
brand sales globally
28. Elegantly brave recalls as a concept the
essence of Lacoste, which from its
inception as a brand has always represented
through his unique style, the aristocratic
ideal of living life courageously and
elegantly at the same time. EB4 merges
leading edge performance technology with
sophisticated minimalist point of view ,
defining a new era of “hi-tech luxury
sportswear”.
Eco-sustainability
Smart Textile
Embedded wearable technology
Health wear
Style
Tenacity, bravery, perseverance, and tactics
are considered to be super powers for
athletes, skills that can be developed . EB4
is the molecule of the future performance .
The tennis court become a metaphorical
space for a performance spirit : the lines
represent metaphorically performance
values embodied by Renè and the four
musketeers : every line metaphorically
represents a sport, according to the virtue
associated to each specific line.
29. Every line EB4,
( sea, city , mountain )revolves around
specific sports and is based on four main
pillars:
1) Style
2) Embedded wearable technology and
smart textiles
3) Eco-sustainability
4) Health wear: (microencapsulation and
fragrances)
1.
DATA COLLECTION
•
Choose the skill:
•
Data Collection
Develop your Tenacity with running
SYNCRONIZE your wearable EB4
device to the app, to visualize the
parameters of your performance
(biometric values)
•
Analysis of your data
2.
CUSTOMIZE YOUR
PERFORMANCE
•
Hi Tech your tenacity
Depending on your level of expertise
and data , you are suggested with a
series of smart textile and
embedded tech that can normalize
or fix a wrong parameter
•
Style your tenacity
Color palette and fabric type.
Led and termochromic liquid crystal
clothings changes colors according
to your biometric values and activity
intensity.
Each of EB4 pillars, represent one of the
options (step) in the "performance
customization process" in the application,
through which customers can personalize
their clothing or doing performance
according to their specific biometric values
. They can even customize their travel
training package trip to seaside resorts , ski
resorts and cities resort, in partnership with
EB4, to practice the sport chosen.
32. Hi-Tech Area test
Members can test the latest
EB4 wearable tech before
customizing them through
the application
33. Community Area
•
•
•
EB Membership card
Data interpretation by
connecting the application
to an interactive giant screen
Advices and suggestions
from experts