This document summarizes the results of several marketing campaigns run by BootCamp Marketing LLC. It describes campaigns that launched educational programs on brain science, economic development initiatives for the city of Muskego, and a meal packing event that recruited 450 volunteers and packed 45,000 meals for communities in Haiti. The document shows the marketing materials, media used, and positive outcomes of each campaign.
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Portfolio March 155green
1. RESULTS:
PROGRAM LAUNCH
Most schools never teach students how to use their
most valuable tool: the brain. One school studied how
the brain learns, from neurology to brain research. Then
they shared the results with students, teachers, parents
and school administrators.
BootCamp Marketing provided a program theme and
developed all marketing communications. PROGRAM THEME:
BRAIN SECRETS
MEDIA:
Newsletters, Flyers, Curriculum,
Lectures, Emails, Promotional Items
BOOTCA MP MARKET ING LLC RESULTS:
Measure Us By Your Results WEAC Education Award
Stronger Learners & More Productive
Learning Environments
2. RESULTS:
POSITIONING, IDENTITY
DESIGN & COLLATERAL Brochure Cover
Finally, a telemarketing firm that’s not intrusive
or impersonal. LK Marketing handles one-on-
one cold calling: making great first impressions
and scheduling appointments with decision
makers. Their new tagline is “Because First
Impressions Count”.
On first use of its new collateral at a trade
convention, LKM attracted more than 25
prospects, ultimately acquiring five new
companies as LKM clients.
Inside Brochure
BOOTCA MP MARKET ING LLC B e c a u s e F i r s t I m p r e s s i o n s C o u n t B e c a u s e F i r s t I m p r e s s i o n s C o u n t
Measure Us By Your Results
Deborah Freed Deborah Freed
Sales Manager Sales Manager
direct 608-448-2144 direct 608-448-2144
email mdfreed@charter.net email mdfreed@charter.net
website www.lkmkt.com website www.lkmkt.com
B @ B Te l e s a l e s A p p o i n t m e n t S e t t i n g B @ B Te l e s a l e s A p p o i n t m e n t S e t t i n g
Business Cards with New Identity & Tag
3. RESULTS: PROGRAM LAUNCH
This campaign provides essential details about a
challenging topic: selecting a final resting place.
It introduces the concept of a “columbarium,” a
secure, prayerful place to hold the ashes of loved From earliest times, people
ones. have desired a final earthly
resting place near the
The target market includes parishioners over age gathering space of their
30 or people who have been affected by a recent families -wanting to be
death or terminal illness. This program engages held in lasting, loving
the reader through the use of quiet visuals and a remembrance.
warm tone.
BOOTCA MP MARKET ING LLC
Measure Us By Your Results
5. i'.
b.q
O200SCityofMuskego 1-877-ATMUSK[60(:l-877-286'8753) www.gomuskogo.com &
RESULTS: ECONOMIC DEVELOPMENT
A unified copy platform and a clear, compelling message put the rural City of
Muskego, Wisconsin on the map for large companies like GE, WalMart and numerous
small businesses. The info was drawn from interviews, research, and input from
diverse sources and consolidated into a concise marketing package.
6. RESULTS: INTEGRATED
SALES AND MARKETING
Sales Training Mass Media Direct
Social Media Referrals Results
RESULTS:
Doubled Retail Loan Production
Increased Cross-Sell from 1.6 to 2.8
Products
7. their next meal is in your hands
RESULTS:
PROGRAM LAUNCH
BootCamp Marketing developed the hope for latiboliere, haiti
Saturday, May 22nd
promotional materials and media 9:00 a.m - 4:00 p.m.
campaign used to recruit 450 St. Mary Parish Community Center
volunteers to pack 45,000 meals. !
! What:! ! Pack nutritious meals in sealed, sterile bags that will be sent
! ! ! ! ! to the people of Latiboliere.
! Who: ! ! 450 volunteers, age 9 & up, are needed to work 1 hour shifts.
! ! ! ! ! Individuals, families and groups are welcome.
! Details: ! Suggested (not required) donation is $25.
! Sign Up: ! After all masses on April 17th and 18th.
Can’t participate but want to help? Make a donation to sponsor someone.
BOOTCA MP MARKET ING LLC !
Measure Us By Your Results
HOPE
For more information contact Linda Schaefer at 414.427.9687 or visit www.stmaryhc.org.
