This treatment proposes a lyric video for the song "Kevin - Outro" divided into 3 scenes that correspond to the song's 3 verses. The first scene shows a man wandering a city at night accompanied by slow motion shots of the urban environment. The second scene cuts to an empty bedroom where the man writes and crumples papers, looking exhausted. The final scene shows the city at sunrise as the song conveys hope, accompanied by a boat sailing in the harbor to represent navigating a new destiny. The video's art style and colors will change throughout to match the themes in each verse.

1. KEVIN - “OUTRO”
TREATMENT BY DIEGO CARBALLIDO/JORGE OROSCO/LUIS PEREIRA

2. TREATMENT ……………………………………………………………………………………………………………………………………………………… 3-10
Concept ……………………………………………………………………………………………………………………………………………………….. 3
Font & Color Scheme ……………………………………………………………………………………………………………………………. 4-5
The Lyric Video ……………………………………………………………………………………………………………………………………….. 6-9
Differentiating factor …………………………………………………………………………………………………………………………… 10
ABOVE THE LINE BIOS ……………………………………………………………………………………………………………………….. 11-15
MARKETING ……………………………………………………………………………………………………………………………………………………. 16-17
Infographic ……………………………………………………………………………………………………………………………………………….. 17
LOGISTICS ………………………………………………………………………………………………………………………………………………………. 18-20
Production Schedule …………………………………………………………………………………………………………………………….. 19
PROOF OF CONCEPT ……………………………………………………………………………………………………………………………….. 21
REFERENCES ……………………………………………………………………………………………………………………………………………………. 23-25
TABLE OF CONTENTS

3. This song makes
us reflect on life
and the decisions
which led us to
where we are
now.
3

4. FONT
Sedgwick Ave Display
Lexend
4

5. 5

6. Since the song is divided into 3
main verses, our lyric video will
be divided into 3 scenarios:
6

7. The video starts with a
picture of a city fading in
(night), when the first verse
starts playing, clips of
people walking, billboards,
stoplights, cars driving, and
the smoke present in the
urban environment are
shown. The clips will
probably be in slow motion.
A man is seen wandering the
streets. No visual
characteristic will set him
apart from the setting,
giving the impression to the
viewers that there is nothing
special about him.
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8. At the beginning of the second
verse, we then cut to an empty
bedroom. It cuts back to the man,
but it looks like he’s heading
somewhere. He gets into the room
on the phrase “I’m somewhere
between faking it and making it”.
He appears in the room writing on
pieces of paper and crumpling
them. He’s all alone in that room
with one light on which is
illuminating the dark environment.
He glances at the ceiling, physically
demonstrating exhaustion, lack of
faith and decision-making.
8

9. The song’s final reflection
piece evokes a sense of hope
and a new beginning, so the
last verse will be
accompanied by the sunrise
in the city. The color switches
from dark navy blue to
lighter tones of gray.
A boat will appear sailing
around the city’s harbor as
the song is finishing, giving a
message of navigating to a
new destiny. We see the city
one last time before it fades
out.
9

10. What sets our treatment
apart is that the art style
that will be used in the video
will change as the song
progresses. The colors,
images, and videos will all
change depending on the
themes talked about in the
verses, making the listener
engaged throughout the
entire video.
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11. ABOVE THE LINE BIOS
Meet the Artist and the Team!
ABOVE THE
LINE BIOS
Meet the artist and the team behind the
video!
11

12. KEVIN AGUIRRE
Kevin is a self-taught songwriter and
rapper. Writing his first lyrics when he
was 13, Kevin is inspired by the works
of artists such as Mac Miller and J.
Cole, studying their talent and
creating his unique rap style from his
life experiences.
12
“A modern Shakespearean that
suffers from delirium”

13. 13
DIEGO
CARBALLIDO
Co-Creative
Director
Researcher
Brand
Strategist

14. 14
JORGE OROSCO
Co-Creative
Director
Researcher
Brand
Strategist

15. 15
LUIS PEREIRA
Creative
Director
Researcher
Editor

16. MARKETING
16
MARKETING
How are we going to define our target
audience and advertise it?
16

17. INFOGRAPHICS
17

18. LOGISTICS
18
LOGISTICS
How are we going to accomplish our
purpose and create the lyric video?
18

19. PRODUCTION SCHEDULE
19

20. - The Video Creating/Editing activity will take the longest
because we will have to communicate all our ideas to our
editors so they can build a cohesive and artistic lyric video
using footage and their editing skills.
- The most expensive activity is gathering archival footage
as we'll have to purchase the rights and licenses of
pictures and videos online to use in our video.
20
PRODUCTION SCHEDULE

21. 21

22. THANK YOU
Questions?

23. REFERENCES
Herstand, A. (2016, May 5). How To Make A Music Video On A Tiny Budget. Ari’s Take.
https://aristake.com/how-to-make-a-music-video-on-a-tiny-budget/
Honthaner, E.L. (2010). The Complete Film Production Handbook. (4th ed.). Elsevier.
https://learning.oreilly.com/library/view/the-complete-film/9780240811505/001_9780080884998_titlepage.html
Kevin - Outro roughmix 1. SoundCloud. (n.d.).
https://soundcloud.com/kevin-aguirre-14/kevin-outro-roughmix-1?ref=clipboard&p=i&c=1&si=A15344721B
47421CA353DC8841E1A7BB&utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing
Koo, R. (2014, May 21). Award-Winning Directors DANIELS Share the Original Treatment for their 50 Million-View Video. No
Film School.
https://nofilmschool.com/2014/05/award-winning-directors-daniels-share-original-treatment-50-million-view-video
Landry, P. (2017). Scheduling and Budgeting Your Film. (2nd ed.). Routledge.
https://learning.oreilly.com/library/view/scheduling-and-budgeting/9781315454832/xhtml/Cover.xhtml
Rooney, B., & Belli, M. L. (2016). Directors Tell the Story. (2nd ed.). Routledge.
https://learning.oreilly.com/library/view/directors-tell-the/9781317359234/xhtml/01_Cover.xhtml
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24. INFOGRAPHIC REFERENCES
24 noteworthy video consumption statistics [2023 edition]. Techjury. (n.d.).
https://techjury.net/blog/video-consumption-statistics/#:~:text=The%20most%20popular%20videos%20to,watch%20MVs
%20once%20a%20week.
HeadphonesAddict. (2023, February 22). 48 Rap & Hip-Hop Statistics 2023: Listeners, demographics, industry.
HeadphonesAddict. https://headphonesaddict.com/rap-and-hip-hop-statistics/#How-big-is-the-rap-hip-hop-industry
Income people ages 25-34. The average salary by age in the U.S. – are you making what you should be? (n.d.).
https://smartasset.com/retirement/the-average-salary-by-age
Mac Miller Instagram Data. Starengage. (n.d.). https://www.starengage.com/influencers
Pound, R. (2022, January 5). Canadian music ᐈ most popular music in Canada 2023. Camuz Montreal.
https://www.camuz.ca/what-is-the-most-popular-music-in-canada/
Rap and hip hop soars in 2020 fuelled by streaming, new BPI Insights Show. BPI. (n.d.).
https://www.bpi.co.uk/news-analysis/rap-and-hip-hop-soars-in-2020-fuelled-by-streaming-new-bpi-insights-show/#:~:tex
t=The%20genre%20has%20exploded%20in,streaming%20to%20achieve%20chart%20success.%E2%80%9D
YouTube. (2023). 1st lady lyric video. YouTube. Retrieved July 12, 2023, from
https://www.youtube.com/watch?v=_4nKvLTN8Rg.
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25. IMAGE REFERENCES
Robertson, B. (2018, December 13). Miles Morales (Shameik Moore) fall through an
alternate-universe New York City in Sony Picture Animation’s Spider-Man: Into the
Spiderverse [Photograph]. VFXV.
https://www.vfxvoice.com/wp-content/uploads/2018/12/PIX-1-SpiderVerse_cbf_mkt_fi
rstlook_comp_004_jkt_dg.jpg
Sony Pictures Imageworks. (n.d.). Spider-Man: Into the Spiderverse.
https://www.imageworks.com/sites/default/files/inline-images/spi_intospiderverse_we
bsite_content_012.jpg
All other images captured in Pixabay (https://pixabay.com/) and generated in DALL-E
(https://labs.openai.com/)
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