Absoluten privrženec digitalnega pristopa Odličen poznavalec digitalnih medijev, duša londonske agencije Redwood in velika ikona digitalnega marketinškega pristopa. Iskalec navdiha in inovativnih pristopov. Paul Kurzeja je kreativni direktor največje agencije za vsebinski strateški marketing na svetu, agencije Redwood s sedežem v Londonu, ki svojim strankam ponuja tako digitalne kot tiskane komunikacijske rešitve in vsebine. Sodelujejo z največjimi globalnimi blagovnimi znamkami, kot so Volvo, Barclays, Mazda, Virgin Media, Shell, Esprit, La Redoute, Land Rover, P & G, Amnesty, Fiat, Fujitsu, Royal Mail in drugi. Pred prihodom k Redwood agenciji je bil Paul kreativni direktor revije Wallpaper*, delal pa je tudi za Dennis Publishing ter Emap. Danes o digitalnih medijih, content marketingu ter založništvu predava na raznih mednarodnih konferencah.

1. Content, life
and everything

2. digital continues to disrupt
every aspectofbusiness

3. ‘The re-imagining
ofeverything’Mary Meeker, Partner at Kleiner Perkins Caufield & Byers
Internet trends report 2013

9. The rise ofthe mobile Web
means the entire world
will be online by 2020Eric Schmidt and Jared Cohen
‘The New Digital Age’

10. connectivity = data

11. 90% ofthe data in the world
today has been created in
the pasttwo years

12. in 2013 internetdata,
mostly user-generated,
will accountfor
1,000 exabytes.
1,000,000,000,000,000,000,000

13. Companies can collectall
the data they want, butdata
alone will never be enough

14. ‘technology changes,
tools change, the social
landscape changes.
human nature does
notchange’Felix Dennis

15. data + intuition

16. ‘By2020,mostinterruptive
marketingwillbegone.
advertisingbecomescontent’Gerd Leonhard, an author, strategic advisor,
CEO of TheFuturesAgency,

17. brands as media owners

19. more integrated
more COLLABORATIVE
more responsive

20. ‘Brilliantideas every day’

23. Branded content

26. Data as content

30. Brand newsroom

33. personalised content

35. brand as media owner

37. Global brand guardianship

41. The rise of
video strategy

43. Mobile first

45. campaign content

48. thank you