This document discusses how social media is playing a bigger role than ever before in the UK's 2015 general election campaign. Politicians are using platforms like Facebook, Twitter, and YouTube to engage with voters and spread their messages. While social media makes the political process more democratic by giving everyone a voice, it also exposes politicians to trolls and criticism. The document outlines some examples of how candidates have used and been affected by social media during the campaign so far.

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May
05
Politics, PR and Social Media
It might seem like politicians have been campaigning for months but we’re
finally nearly at the finish line and the general election is just around the
corner. Politics has long been associated with PR, spin doctors, a bit of crisis
management and the occasional (or perhaps far too frequent) scandal. In
addition to the TV interviews, leaders’ debates, posters and pamphlets, this
year social media is expected to play a bigger part in the political campaign
than ever before.
Facebook, Twitter and a whole host of other platforms have continued to
infiltrate our daily lives, driving politicians to scramble for our attention in
new and interesting ways. Many argue that social media makes the whole
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political process far more democratic, allowing everyone the chance to
interact with politicians online, giving smaller parties access to a wider
audience and spreading breaking news like wild fire. It also introduces you to
a wider array of voices and opinions which could influence your vote.
It’s being touted as the UK’s first ‘hashtag election’, with parties creating paid-
for social ads and YouTube videos to help them engage with different
audiences and get their message across.
But it’s not all fun and games online, if politicians think the House of
Commons gets nasty, they haven’t seen anything yet. Being on social media
puts your life on display and makes you vulnerable to trolls, abusive
comments and a lot of different opinions. It goes way beyond an open
conversation or a civilised debate and people are just waiting for you to trip
up.
Here are some of our favourite things that social media has produced during
the 2015 election so far:
1. The Tories on YouTube
We live in a free society, but how do you prevent people trying to disrupt the
political process with freedom of speech? During the 2015 campaign, the
Tories have been criticised for disabling the ‘comments’ section on their
YouTube videos and preventing viewers from disliking their ads.
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3. People keep correcting spelling errors on UKIP election leaflets.
4. Labour and Tory candidates’ billboards go up in the wrong place

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5. Russell Brand makes a U-turn
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