The document discusses the Youth Democratic Party political party in India. It performs a SWOT analysis, noting strengths like student support and knowledge, but also weaknesses like being new and lacking financial support. It outlines ways to increase brand penetration among different groups. It discusses using a party-owned media network, meetings, and advertisements to improve awareness. It proposes expanding the brand through wings for different groups. Core brand values include sincerity, honesty, and governance. The brand personality is described as aggressive. The brand promise centers on change, anti-corruption, equality, and e-governance. The positioning positions the party as "The light of India – guiding to the change."