SlideShare a Scribd company logo
Presentation By,
Raja
POLITICAL
PARTY
YOUTH DEMOCRATIC
PARTY
‘ The Light of India ’
Y.D.P
Founder : Educated Youth Trust
SWOT ANALYSIS
Strength:Strength:
 Support of the vast students
network.
 High literacy.
 Sound knowledge about the
world economy.
 Good creativity and highly
intellectual.
Weakness:
 Infant.
 Lack in financial support.
Opportunities:
Has strong power in southern
part.
Change.
Threats:
Strong existing parties.
Emergence of new parties.
BRAND PENETRATIONBRAND PENETRATION
Educated Youth Community
Professionals Working Class
Community Based People Illiterates
BRAND AWARENESSBRAND AWARENESS
 Party owned media (Thunder Network).Party owned media (Thunder Network).
 Political party meetings throughout the country.Political party meetings throughout the country.
 Advertisement through news papers and TV commercials.Advertisement through news papers and TV commercials.
 PR wing.PR wing.
 Open debate in television channel.Open debate in television channel.
BRAND EXTENSIONBRAND EXTENSION
 Youth Wing.Youth Wing.
 Women's Wing.Women's Wing.
 Senior Citizen Wing.Senior Citizen Wing.
BRAND VALUESBRAND VALUES
 Sincerity.
 Honest.
 Aggressive.
 Governance.
 Un-political.
BRAND PERSONALITYBRAND PERSONALITY
““Aggressive”Aggressive”
BRAND PROMISE
 Change – productive bureaucracy.Change – productive bureaucracy.
 Corruption Free Governance.Corruption Free Governance.
 No caste system – all are equal.No caste system – all are equal.
 E-Governance.E-Governance.
BRAND POSITIONING
““The light of India – guiding to the change”The light of India – guiding to the change”
Poor People during 1940
Now (2008)
Rich people during 1940
Now (2008)
Looking for a change and
bright life!!!
Who will
help ????????
“ The light of India ”
‘Youth democratic party’
Political party - Brand mgt

More Related Content

Similar to Political party - Brand mgt

Media and Peacebuilding in Sri Lanka
Media and Peacebuilding in Sri LankaMedia and Peacebuilding in Sri Lanka
Media and Peacebuilding in Sri Lanka
Sanjana Hattotuwa
 
Simuka Africa’s Best Practice on Good Governance & Anti-Corruption
Simuka Africa’s Best Practice on Good Governance & Anti-CorruptionSimuka Africa’s Best Practice on Good Governance & Anti-Corruption
Simuka Africa’s Best Practice on Good Governance & Anti-Corruption
Voices Against Corruption
 
Youth participation
Youth participationYouth participation
Youth participation
СНУЯЭиП
 
Transform Magazine Vol1
Transform Magazine Vol1Transform Magazine Vol1
Transform Magazine Vol1
sangdemb
 
Team Deck
Team DeckTeam Deck
Team Deck
Don Knox
 
Ww youth led-media(1)
Ww youth led-media(1)Ww youth led-media(1)
Ww youth led-media(1)
POCHOLO GONZALES
 
What Works in Youth led-media(1)
What Works in Youth led-media(1)What Works in Youth led-media(1)
What Works in Youth led-media(1)
POCHOLO GONZALES
 
PPT - Case Study (Invisible Children)
PPT - Case Study (Invisible Children)PPT - Case Study (Invisible Children)
PPT - Case Study (Invisible Children)
Carolina Feng Chen
 
What's Kate Spade Got To Do With It — Social Media at #sgelections 2011
What's Kate Spade Got To Do With It — Social Media at #sgelections 2011What's Kate Spade Got To Do With It — Social Media at #sgelections 2011
What's Kate Spade Got To Do With It — Social Media at #sgelections 2011
Adrianna Tan
 
Creative brief
Creative briefCreative brief
Creative brief
DivanteBradwell
 
Social Media Training for West Neighbourhood House
Social Media Training for West Neighbourhood HouseSocial Media Training for West Neighbourhood House
Social Media Training for West Neighbourhood House
Justine Abigail
 
R&R Fact Sheet
R&R Fact Sheet R&R Fact Sheet
R&R Fact Sheet
Virginia A. Williams
 
Social Media & Communications - Part 2 - Nenshi Mayoralty Campaign
Social Media & Communications - Part 2 - Nenshi Mayoralty CampaignSocial Media & Communications - Part 2 - Nenshi Mayoralty Campaign
Social Media & Communications - Part 2 - Nenshi Mayoralty Campaign
Larry Hicock
 
Advocacy And Lobbying
Advocacy And LobbyingAdvocacy And Lobbying
Advocacy And Lobbying
OpenSpace
 
How to mobilise through social media against extremism
How to mobilise through social media against extremism How to mobilise through social media against extremism
How to mobilise through social media against extremism
Daniel Milo
 
marketing plan for non profit organization
 marketing plan for  non profit organization  marketing plan for  non profit organization
marketing plan for non profit organization
mahmuda afroj
 
Social Media as a Medium for Empowerment of Women
Social Media as a Medium for Empowerment of WomenSocial Media as a Medium for Empowerment of Women
Social Media as a Medium for Empowerment of Women
ijtsrd
 
Social Media & Politics
Social Media & PoliticsSocial Media & Politics
Social Media & Politics
Vikram Mehta
 
Young marketers initiatives 2015 - Red generation action
Young marketers initiatives 2015 - Red generation actionYoung marketers initiatives 2015 - Red generation action
Young marketers initiatives 2015 - Red generation action
Mai Hong Ngoc
 
Interest Groups
Interest GroupsInterest Groups
Interest Groups
profseitz
 

Similar to Political party - Brand mgt (20)

Media and Peacebuilding in Sri Lanka
Media and Peacebuilding in Sri LankaMedia and Peacebuilding in Sri Lanka
Media and Peacebuilding in Sri Lanka
 
Simuka Africa’s Best Practice on Good Governance & Anti-Corruption
Simuka Africa’s Best Practice on Good Governance & Anti-CorruptionSimuka Africa’s Best Practice on Good Governance & Anti-Corruption
Simuka Africa’s Best Practice on Good Governance & Anti-Corruption
 
Youth participation
Youth participationYouth participation
Youth participation
 
Transform Magazine Vol1
Transform Magazine Vol1Transform Magazine Vol1
Transform Magazine Vol1
 
Team Deck
Team DeckTeam Deck
Team Deck
 
Ww youth led-media(1)
Ww youth led-media(1)Ww youth led-media(1)
Ww youth led-media(1)
 
What Works in Youth led-media(1)
What Works in Youth led-media(1)What Works in Youth led-media(1)
What Works in Youth led-media(1)
 
PPT - Case Study (Invisible Children)
PPT - Case Study (Invisible Children)PPT - Case Study (Invisible Children)
PPT - Case Study (Invisible Children)
 
What's Kate Spade Got To Do With It — Social Media at #sgelections 2011
What's Kate Spade Got To Do With It — Social Media at #sgelections 2011What's Kate Spade Got To Do With It — Social Media at #sgelections 2011
What's Kate Spade Got To Do With It — Social Media at #sgelections 2011
 
Creative brief
Creative briefCreative brief
Creative brief
 
Social Media Training for West Neighbourhood House
Social Media Training for West Neighbourhood HouseSocial Media Training for West Neighbourhood House
Social Media Training for West Neighbourhood House
 
R&R Fact Sheet
R&R Fact Sheet R&R Fact Sheet
R&R Fact Sheet
 
Social Media & Communications - Part 2 - Nenshi Mayoralty Campaign
Social Media & Communications - Part 2 - Nenshi Mayoralty CampaignSocial Media & Communications - Part 2 - Nenshi Mayoralty Campaign
Social Media & Communications - Part 2 - Nenshi Mayoralty Campaign
 
Advocacy And Lobbying
Advocacy And LobbyingAdvocacy And Lobbying
Advocacy And Lobbying
 
How to mobilise through social media against extremism
How to mobilise through social media against extremism How to mobilise through social media against extremism
How to mobilise through social media against extremism
 
marketing plan for non profit organization
 marketing plan for  non profit organization  marketing plan for  non profit organization
marketing plan for non profit organization
 
Social Media as a Medium for Empowerment of Women
Social Media as a Medium for Empowerment of WomenSocial Media as a Medium for Empowerment of Women
Social Media as a Medium for Empowerment of Women
 
Social Media & Politics
Social Media & PoliticsSocial Media & Politics
Social Media & Politics
 
Young marketers initiatives 2015 - Red generation action
Young marketers initiatives 2015 - Red generation actionYoung marketers initiatives 2015 - Red generation action
Young marketers initiatives 2015 - Red generation action
 
Interest Groups
Interest GroupsInterest Groups
Interest Groups
 

Recently uploaded

list of states and organizations .pdf
list of  states  and  organizations .pdflist of  states  and  organizations .pdf
list of states and organizations .pdf
Rbc Rbcua
 
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
BBPMedia1
 
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
taqyea
 
Pitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deckPitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deck
HajeJanKamps
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results
 
Industrial Tech SW: Category Renewal and Creation
Industrial Tech SW:  Category Renewal and CreationIndustrial Tech SW:  Category Renewal and Creation
Industrial Tech SW: Category Renewal and Creation
Christian Dahlen
 
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip GEM Royalty TNR Gold Lithium PresentationKirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip
 
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
concepsionchomo153
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
dpbossdpboss69
 
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineEllen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
CIOWomenMagazine
 
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
hartfordclub1
 
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
IPLTech Electric
 
Business storytelling: key ingredients to a story
Business storytelling: key ingredients to a storyBusiness storytelling: key ingredients to a story
Business storytelling: key ingredients to a story
Alexandra Fulford
 
Discover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling ServiceDiscover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling Service
obriengroupinc04
 
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital ExcellenceDigital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
Operational Excellence Consulting
 
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
APCO
 
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Stone Art Hub
 
Cover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SUCover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SU
msthrill
 
The Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac SignThe Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac Sign
my Pandit
 

Recently uploaded (20)

list of states and organizations .pdf
list of  states  and  organizations .pdflist of  states  and  organizations .pdf
list of states and organizations .pdf
 
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
 
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
 
Pitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deckPitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deck
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
 
Industrial Tech SW: Category Renewal and Creation
Industrial Tech SW:  Category Renewal and CreationIndustrial Tech SW:  Category Renewal and Creation
Industrial Tech SW: Category Renewal and Creation
 
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip GEM Royalty TNR Gold Lithium PresentationKirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
 
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
 
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineEllen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
 
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
 
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
 
Business storytelling: key ingredients to a story
Business storytelling: key ingredients to a storyBusiness storytelling: key ingredients to a story
Business storytelling: key ingredients to a story
 
Discover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling ServiceDiscover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling Service
 
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital ExcellenceDigital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
 
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
 
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
 
Cover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SUCover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SU
 
The Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac SignThe Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac Sign
 

Political party - Brand mgt