To address an unfavorable documentary about the British police, the police plan to: 1) Issue an immediate press release announcing discipline for officers shown in the film and new accountability measures being implemented. 2) Enforce stricter rules holding officers responsible for their time and actions with GPS monitoring. 3) Offer funding for the director to film a new documentary showing improvements after changes are made.

1. Police Documentary Courtney McDougall ADV 410 October 18, 2007

2. Situation: A documentary has been released about the British Police System that shows an unfavorable view of the police officers It shows a lack of care from the police officers towards the general public, and a general lack of care for their job. They are also verbally abusive to women, and fail to respond to a number of crimes in favor of being lazy and hoping someone else will step up and take care of it.

3. Objective: To placate the British society and to give them a reason to trust in their police force again.

4. Strategy: Hold an immediate press release Make a plan to enforce stricter legislation and rules in police stations that will hold officers accountable for where they are and what they’re doing Make a new documentary, sharing with the public the changes that are being made to improve police standards.

5. Tactics: An immediate press release, citing that the officers shown in the film are being either immediately fired or disciplined Also release the stricter plans for officers, including a GPS that will constantly monitor where the officers are, and strict discipline that makes officers accountable for their time and their actions towards other officers and those they are supposed to be helping. Offer the director of the offending documentary money to direct a new documentary after the new plan has been implemented. Give them a chance to actually see the changes being made, and show the public the improvements. Generate buzz about the good things that the station is doing, rather than highlighting all of the problems in the system.

6. Budget: Enough to cover the expense of the documentary, and the new disciplinary plans.

7. Method of Evaluation: The public response to police officers, random polls and focus groups may be needed to assess feelings about the station The director of both documentaries should also have a press release so he is able to make an opinion based on the changes to the department.

8. Other issues: Source credibility and cognitive dissonance: having the director make an opinion on the changes will help with this issue. Also, allowing the public into the police system will let them have their own opinion about what needs to be changed and what is good about it, therefore lending itself to change. The flow of opinion: if people don’t have televisions or don’t read the newspaper, they likely heard about the problems through their community. By letting the community have active involvement in the changes, the information will get around to those who are secluded from the media. Suggestions for action: A town meeting, door to door letting the community know there’s a problem, and examples of how little things can really make a difference in the community. You have to get the people fired up about something before anything will actually happen.